According to a study by Blackbaud, NTEN and Common Knowledge, more than 92% of nonprofit organizations have a presence on at least one social networking site, but most raise very little money through their social activity.
Most nonprofits can benefit from communicating with individual donors in more meaningful ways. Since it’s far more costly to obtain new donors than keep existing ones, the following are communication strategies you can use to increase retention rates and steward donors towards larger gifts.
A story is a great way to give potential donors a personalized insight into what your nonprofit does and the change you’re making in the world. Launch your storytelling campaign today at GreatNonprofits.org.
One of the benefits of social media changing the nature of brands' conversations with their customers is the increase in many companies' philanthropic efforts. Here, a conversation with Rachel Armbruster, author of "Branding Together For A Cause: Proven Strategies for Revenue and Awareness Generation."