The core value of big listening is that it is important listen to each other at scale, and as individuals. Public opinion polls provide some types of insight, but take time and money. Big listening is fast, and shows changes over time.
YouTube has become a new breed of "television" that lets people interact with the things they care about. The new “YouTube Campaigns” allows nonprofits to set a campaign goal for their videos. Learn more here.
While banks and post offices may reliably post narrow hours of operations, most nonprofit organizations depend on the evenings and weekends to maximize their engagement. Ignoring your online community for any extended period of time is likely to have a detrimental effect on your brand.
Kimberly Flaherty's insight:
Don't be guilty of a failure to communicate simply because it's the weekend.
Molly Feltner of Gorilla Doctors couldn’t have asked for a better end to 2011.
After 25 years of providing emergency medical care to endangered gorillas in regions of Rwanda, Uganda, and the Democratic Republic of Congo, the organization held a month long fundraiser in December and raised $100,000.