Facebook quietly removed most of its cover image restrictions, giving brands and businesses a chance to include previously banned info.
Kimberly Flaherty's insight:
Facebook cover photos can now include contact information, a call to action, and other information that was previously prohibited by the old terms of service. Read this and update yours for the best impact.
The core value of big listening is that it is important listen to each other at scale, and as individuals. Public opinion polls provide some types of insight, but take time and money. Big listening is fast, and shows changes over time.
How can you not only appeal to the emotions of your audience by highlighting the important work of nonprofit partners, but also inspire and empower your audience to make a positive change in their own lives?
LinkedIn company pages are becoming an increasingly popular tool for marketers to engage with their networks, generate leads, and showcase products. Here, 10 simple tips to help you optimize your page.
YouTube has become a new breed of "television" that lets people interact with the things they care about. The new “YouTube Campaigns” allows nonprofits to set a campaign goal for their videos. Learn more here.
Social businesses, like charities, often have lofty ideals about changing the world through their mission, message, and impact. How do you judge the mostly good intentions of social businesses and social enterprises? Do we even need to, or is it impact that’s more important?
Jeff Bullas offers three case studies of successful social media campaigns for marketing major events. Even if you're planning an event on a smaller scale, you can integrate these best practices into to your organization's strategy.