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Social media for values-driven organizations
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Distill Your Message to as Few Words as Possible | Inc.

Distill Your Message to as Few Words as Possible  |  Inc. | The Good Scoop | Scoop.it

Your customers are constantly being bombarded with new information.


Simplicity has never been more powerful.

Kimberly Flaherty's insight:
As a wise colleague said recently, brevity is a lost art.
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How the Buddha Solved His Marketing Problem | Copyblogger

How the Buddha Solved His Marketing Problem | Copyblogger | The Good Scoop | Scoop.it

Even enlightened masters have marketing problems.  Here's how to spread your message in an ethical, effective, and enduring way, and other lessons from a spiritual teacher.

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Communicating for Impact: A Donor-Centric Approach to Individual Giving

Most nonprofits can benefit from communicating with individual donors in more meaningful ways. Since it’s far more costly to obtain new donors than keep existing ones, the following are communication strategies you can use to increase retention rates and steward donors towards larger gifts.

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