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The Good Scoop
Social media for values-driven organizations
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How to Build a Brand for Your Business | Caroline Baxter

How to Build a Brand for Your Business |  Caroline Baxter | The Good Scoop | Scoop.it

"Branding your business is a powerful exercise which, in itself can contribute to the success or failure of your start up."

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The Role of Brand in the Nonprofit Sector | Stanford Social Innovation Review

More nonprofits are managing their brands to create greater impact and organizational cohesion.

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Social Media Tips to Humanize Your Brand | CountMeIn

Social Media Tips to Humanize Your Brand | CountMeIn | The Good Scoop | Scoop.it

"How transcending humanity, human traits and a personality can help you become more successful in social media."

Kimberly Flaherty's insight:

Customers want to talk with a person, not a logo.

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