Over half a century ago, management guru Peter Drucker presented the concept of the knowledge worker. Compared to the manual laborer, the knowledge worker focused on quality over quantity and worked more independently as problem solvers.
The knowledge worker is now the professional of today who uses social media and the web to enhance his productivity, reach new customers or clients, conduct research and more.
LinkedIn company pages are becoming an increasingly popular tool for marketers to engage with their networks, generate leads, and showcase products. Here, 10 simple tips to help you optimize your page.