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The Good Scoop
Social media for values-driven organizations
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Smart Moves: Why Harnessing Mobile Technology is a Must for Charities

Smart Moves: Why Harnessing Mobile Technology is a Must for Charities | The Good Scoop | Scoop.it

The rise of the smartphone has changed the way we consume information.

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Fundraisers as Storytellers: Visit the Pyramids and Get to the Point | Nonprofit Quarterly

In the inverted pyramid style, start your story with the outcome, then give the reasons for the outcome, followed by the backgound.

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How to Use Social Media to Market Major Events

How to Use Social Media to Market Major Events | The Good Scoop | Scoop.it

Jeff Bullas offers three case studies of successful social media campaigns for marketing major events. Even if you're planning an event on a smaller scale, you can  integrate these best practices into to your organization's strategy.

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Healthcare Social Media Marketing: 5 Reasons Not To Wait Any Longer

Healthcare Social Media Marketing: 5 Reasons Not To Wait Any Longer | The Good Scoop | Scoop.it

Why healthcare organizations should implement a social media marketing campaign.

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The Role of Brand in the Nonprofit Sector | Stanford Social Innovation Review

More nonprofits are managing their brands to create greater impact and organizational cohesion.

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Multiplication Philanthropy | HBR Blog Network

Leverage is the mantra of the times in philanthropy, and rightly so.
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Developing Social Media Policies

When developing a social media policy for your organization, a good place to start is by looking at what others have created. Check out this list of resources from Socialmedia.biz.

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12 Most Tricky Things About Doing Social Good Online | 12 Most

12 Most Tricky Things About Doing Social Good Online  | 12 Most | The Good Scoop | Scoop.it

How to make an ask, who to target, and other solid advice on soliciting support for your cause via social media.

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Charity Toolbox: 100+ Nonprofit-Specific Tech Tools

Charity Toolbox: 100+ Nonprofit-Specific Tech Tools | The Good Scoop | Scoop.it

Practical tech tools for the social sector -- from marketing to fundraising to donor management. Bookmark this excellent list of resources compiled by dailytekk.

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Listening to the Komen Backlash | BuzzMgr

Listening to the Komen Backlash  | BuzzMgr | The Good Scoop | Scoop.it

Never understimate the power of public digital influence. Monitor social media before crisis hits.

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Linkedin for Nonprofits | Community Organizer 2.0

Linkedin for Nonprofits  |  Community Organizer 2.0 | The Good Scoop | Scoop.it

Tips on on how cause organizations can best use LinkedIn from a digital strategist, non-profit executive, and community organizer.


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Enter YouTube’s DoGooder Nonprofit Video Awards | SocialTimes.com

Enter YouTube’s DoGooder Nonprofit Video Awards  |  SocialTimes.com | The Good Scoop | Scoop.it

The DoGooder awards offer a chance for exposure and recognition for your good work. Members of the YouTube Nonprofit Program are invited to submit their videos by February 29, 2012.

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Google+ Best Practices for Nonprofits

Google+ Best Practices for Nonprofits | The Good Scoop | Scoop.it

If your nonprofit has yet to get on Google+, now is good time to start. If your nonprofit is already on Google+, then the best practices in this story are meant to help you better learn how to tap into and inspire the Google+ community.

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Scanning for Good: 5 Reasons QR Codes Are a Safe Option for Nonprofits | NetWitsThinkTank.com

Scanning for Good: 5 Reasons QR Codes Are a Safe Option for Nonprofits | NetWitsThinkTank.com | The Good Scoop | Scoop.it

QR codes have gone mainstream. With so many ways to use them, it's time for your nonoprofit to consider incorporating QR codes into your next campaign.

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10 Social Media Tips for Bloggers | Mashable

10 Social Media Tips for Bloggers | Mashable | The Good Scoop | Scoop.it

Bloggers are turning to social media with record results, using key social networks to promote their brand and ultimately get more clicks.

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Who wants some free nonprofit ebooks? | Small Act

Who wants some free nonprofit ebooks?  | Small Act | The Good Scoop | Scoop.it

An awesome collection of 12 free ebooks on nonprofits, social media, and fundraising.

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YouTube Next Cause Helps Non-Profits Tell Their Stories | Mashable

YouTube Next Cause will offer training and consulting on best practices for promotion and community engagement.

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Social Media: An Ingredient to the Event Planning Recipe for Nonprofits

Social Media: An Ingredient to the Event Planning Recipe for Nonprofits | The Good Scoop | Scoop.it

Event marketing has evolved from invitations and phone calls to social media conversations and real-time communication.

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Why Social Change is Good for Business | Forbes

"The most important thing I’ve learned over the last year is that social change has real business value."

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17 Smartphone Apps Every Fundaiser Should Use

Apps that help you be a more productive cause marketer courtesy of Inspiring Generosity.

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5 Great Examples of How Nonprofits Should Use Twitter | SocialTimes.com

5 Great Examples of How Nonprofits Should Use Twitter | SocialTimes.com | The Good Scoop | Scoop.it

Five nonprofits who succesfully use Twitter to promote their mission, from Social Times.

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Rethinking the Annual Report for Video

Rethinking the Annual Report for Video | The Good Scoop | Scoop.it

Video is a natural medium for storytelling, and that's what the annual report should be. Here, a collection of video annual reports produced by nonprofit organizations, courtesy of Community Organizer 2.0.

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Infographic: Measuring the Impact of Social Media

Infographic: Measuring the Impact of Social Media | The Good Scoop | Scoop.it

Ever since social media was deemed the coolest communications channel on the block, nonprofits are continuing to question what kind of impact social media has on their bottom line.

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9 Digital Ways to Become a Social Good Hero in 2012 | Mashable

9 Digital Ways to Become a Social Good Hero in 2012 | Mashable | The Good Scoop | Scoop.it

The web and social media continue to create new opportunities to do good in simple ways. You might be surprised by how much you can do with a few clicks.

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How the Buddha Solved His Marketing Problem | Copyblogger

How the Buddha Solved His Marketing Problem | Copyblogger | The Good Scoop | Scoop.it

Even enlightened masters have marketing problems.  Here's how to spread your message in an ethical, effective, and enduring way, and other lessons from a spiritual teacher.

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