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Social media for values-driven organizations
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5 Innovative Uses Of Timeline For Facebook Pages | Fast Company

5 Innovative Uses Of Timeline For Facebook Pages | Fast Company | The Good Scoop | Scoop.it

"[I]t's hard to understate the benefits of Timeline to non-profits and NGOs. The emphasis on narrative, history, and photography makes it easy for these programs to highlight their achievements while directly engaging with fans and patrons in ways pamphlets and mailers never could."

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YouTube Opens Up Live Streaming to Non-Profits First | Mashable

YouTube Opens Up Live Streaming to Non-Profits First | Mashable | The Good Scoop | Scoop.it

YouTube has given all members of its non-profit program the ability to live-stream from their channels.

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Red Cross Launches Social Media Disaster Response Center

Red Cross Launches Social Media Disaster Response Center | The Good Scoop | Scoop.it

The Red Cross and Dell have jointly launched a Digital Operations Center, the first social media-monitoring platform dedicated to humanitarian relief.

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Think Before You Pay Too Much for Social Media Monitoring | Search Engine Journal

Think Before You Pay Too Much for Social Media Monitoring | Search Engine Journal | The Good Scoop | Scoop.it

Just like Web analytics tools, social media reporting systems can provide a wealth of data. But, is all that data necessary? How much of it is even useful?

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How to Optimize Your LinkedIn Company Page in 15 Minutes | HubSpot

How to Optimize Your LinkedIn Company Page in 15 Minutes | HubSpot | The Good Scoop | Scoop.it

LinkedIn company pages are becoming an increasingly popular tool for marketers to engage with their networks, generate leads, and showcase products. Here, 10 simple tips to help you optimize your page.

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10 Strategies for Non-Profits on Pinterest | Mashable

10 Strategies for Non-Profits on Pinterest | Mashable | The Good Scoop | Scoop.it

Non-profits are leveraging Pinterest for social good, but how did they get there? What are the strategies behind it?

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Social Media: Before You Get Started, Get Organized | Nonprofit Tech 2.0

Social Media: Before You Get Started, Get Organized  |  Nonprofit Tech 2.0 | The Good Scoop | Scoop.it


Following is an excerpt from Chapter 2 of the book "Social Media for Social Good: A How-To Guide for Nonprofits."


Whether you’ve been using social media for years or you have yet to get started, the strategies in this chapter can save you time and frustration.




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Ads Worth Spreading: TED Announces Winners of 2012 Marketing Challenge | Mashable

TED, the non-profit devoted to "Ideas Worth Spreading," announced the winners of its 2011-2012 "Ads Worth Spreading" challenge on Tuesday.

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9 Social Media Hacks I Use Every Day | Convince & Convert

Jay Baer shares nine of the social media tips and tricks he practices daily.

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11 Donate Now Best Practices for Nonprofits | Nonprofit Tech 2.0

11 Donate Now Best Practices for Nonprofits | Nonprofit Tech 2.0 | The Good Scoop | Scoop.it

The following is an excerpt from Chapter 1 of  "Social Media for Social Good: A How-To Guide for Nonprofits."

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Visual Storytelling for Nonprofits | NTEN

Visual Storytelling for Nonprofits | NTEN | The Good Scoop | Scoop.it

Visual material that communicates the core message of your organization and encourages your audience to engage emotionally can have a monumental impact.

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Giving and Getting the Most Out of Your Brand's Cause Marketing | Social Media Today

Giving and Getting the Most Out of Your Brand's Cause Marketing | Social Media Today | The Good Scoop | Scoop.it

One of the benefits of social media changing the nature of brands' conversations with their customers is the increase in many companies' philanthropic efforts. Here, a conversation with Rachel Armbruster, author of "Branding Together For A Cause: Proven Strategies for Revenue and Awareness Generation."

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So You Think You Can Be a Social Entrepreneur? Reality TV Meets the Impact Economy | GOOD

So You Think You Can Be a Social Entrepreneur? Reality TV Meets the Impact Economy | GOOD | The Good Scoop | Scoop.it

How one woman is channelling her skills to promote social entrepreneurs.

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Why You Should Never Criticize "The Media" Again | Mr. Media Training

Why You Should Never Criticize "The Media" Again | Mr. Media Training | The Good Scoop | Scoop.it

"Media" is a plural term, not a singular one. You will be a better media spokesperson if you view news organizations as individual outlets with vastly different needs, pressures, and biases.

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Walking the Cause Marketing Walk with Bumble Bee | The Network for Good

How can you not only appeal to the emotions of your audience by highlighting the important work of nonprofit partners, but also inspire and empower your audience to make a positive change in their own lives?

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Can “Viral” Videos Really Create Social Change? | FrogLoop

Can “Viral” Videos Really Create Social Change? | FrogLoop | The Good Scoop | Scoop.it

The 30-minute “Kony 2012” video produced by the nonprofit Invisible Children, which generated over 70M views on YouTube over the past week, has caused a firestorm in the nonprofit community.

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11 Ways Facebook Page Timelines Change Your Content Strategy

11 Ways Facebook Page Timelines Change Your Content Strategy | The Good Scoop | Scoop.it

The new Facebook page timeline layout changes the way your organization needs to think about content. Be prepared before March 30.

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Reputation Management: 5 Phrases for Your Social Media Policy | Good Promotional Practices

Reputation Management: 5 Phrases for Your Social Media Policy | Good Promotional Practices | The Good Scoop | Scoop.it

Language that addresses ethics, confidentiality, and both office and home social media behavior will help to protect your organization's reputation.

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Looking Good: Simple Ways to Create Sensational Blog Images | ProBlogger

Even if you're not a designer, there are simple, inexpensive ways to find and create images for your blog.

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8 Types of Online Videos to Help Increase Supporter Engagement and Nonprofit Fundraising

8 Types of Online Videos to Help Increase Supporter Engagement and Nonprofit Fundraising | The Good Scoop | Scoop.it

Technical advancements have streamlined the process  of producing video, making it more accessible for nonprofits.

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Technology for Good: 10 People Who are Making a Difference | The Chronicle of Philanthropy

Technology for Good: 10 People Who are Making a Difference | The Chronicle of Philanthropy | The Good Scoop | Scoop.it

A growing number of social entrepreneurs and academics are developing technology to combat social problems, bridge gaps between the haves and have-nots, and advocate for change.

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Social Media for Social Good: 3 Secrets to Raising Big Bucks Online | Social Media Today

Social Media for Social Good: 3 Secrets to Raising Big Bucks Online | Social Media Today | The Good Scoop | Scoop.it

According to a study by Blackbaud, NTEN and Common Knowledge, more than 92% of nonprofit organizations have a presence on at least one social networking site, but most raise very little money through their social activity.

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World's First Live-Tweeted Open-Heart Surgery is a Success | Mashable

World's First Live-Tweeted Open-Heart Surgery is a Success |  Mashable | The Good Scoop | Scoop.it

A Houston hospital made history on Tuesday by live-tweeting an open-heart surgery for the first time ever, and creating a Storify with pictures.

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10 Ways to Deal With Upset Customers Using Social Media | Social Media Examiner

10 Ways to Deal With Upset Customers Using Social Media | Social Media Examiner | The Good Scoop | Scoop.it

How are you responding to dissatisfied customers?

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45 Hashtags for Social Change | Socialbrite

45 Hashtags for Social Change | Socialbrite | The Good Scoop | Scoop.it

Print this cheat sheet to keep tab on the top Twitter tags.


This work is licensed under a Creative Commons Attribution-NonCommercial 3.0 Unported.

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