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Social media for values-driven organizations
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Let’s Create a New Day for Giving | Mashable

Let’s Create a New Day for Giving | Mashable | The Good Scoop | Scoop.it

Help start a movement. #GivingTuesday is a way to give back to our communities during the holiday season. Mark your calendar for November 27, 2012 and read more about how you can get involved.

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9 tips for non-profits to extend the life of your tweets | DonorDriven

9 tips for non-profits to extend the life of your tweets | DonorDriven | The Good Scoop | Scoop.it

The lifespan of a tweet or a Facebook update is surprisingly short, so plan your social media fundraising strategy accordingly.

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The (Intentionally) Saddest Pinterest Page In The World

The (Intentionally) Saddest Pinterest Page In The World | The Good Scoop | Scoop.it

Since its inception in 2010, Pinterest has inspired its fans to find many different uses for its social photo-sharing functionality. UNICEF creates a page for Ami Musa, a young girl from Sierra Leone, to bring her “pinnable” interests and ours into sharp relief.

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How to promote an event using social media | Socialable

Holding an event? There's one thing you cannot afford to ignore: social media.

Kimberly Flaherty's insight:

How to use social media to promote and manage your next special event.

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6 Tools to Learn More About Your Twitter Engagement | Kissmetrics

6 Tools to Learn More About Your Twitter Engagement | Kissmetrics | The Good Scoop | Scoop.it

Ready to take your Twitter strategy to the next level? Here are six great tools for analyzing engagement.

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33 (of the) Best Social Media Guides, Tips and Resources of 2012 So Far | Webbiquity

33 (of the) Best Social Media Guides, Tips and Resources of 2012 So Far | Webbiquity | The Good Scoop | Scoop.it


Learn how to budget for social media, demonstrate ROI, and more from this compilation of 33 of the best social media guides of 2012 to date.

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How Seattle Children’s Hospital went outside the box with its Facebook page | Holtz Communications

For communicators tasked with fueling a hospital’s social media efforts, the tale of Seattle Children's Hospital should spark some thinking beyond the usual grist for the newsfeed mill.

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5 Ways to Use Google+ Events | Social Media Examiner

5 Ways to Use Google+ Events | Social Media Examiner | The Good Scoop | Scoop.it

Here's everything you need to know about Google+ Events to market your next event.


You'll also lean how to use Google+ Events with Google+ Hangouts for a live newsfeed delivery system.

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Conversation Agent: When Does "Truth" Work Best?

Conversation Agent: When Does "Truth" Work Best? | The Good Scoop | Scoop.it

Life is unpredictable, and not necessarily just in a bad way. We may not have control over what happens, we do control how we respond.


At the end of the day, your ability to engage in profitable commerce depends on one simple test: how do you close the gap between the promises you make and those you keep?


Recently, several more examples of why closing the gap on promises with meaningful actions matters bubbled up online. What can you learn from their experiences?

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Rescooped by Kimberly Flaherty from Public Relations & Social Media Insight
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Say "goodbye" to blah writing with this free tool

Good writing rests on two things: content and structure.


Content comes first.


Just as important, though, is structure: the words you choose and the way you build the sentences they are in.

 

PR relies on clarity. You want your key message to cut through the clutter that surrounds us all. This free tool from PR Writing Class will help you tweak your writing and deliver your message effectively.



Via Jeff Domansky
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Announcing Mashable's 2012 Social Good Summit

Announcing Mashable's 2012 Social Good Summit | The Good Scoop | Scoop.it

Set for September 22 through 24 in New York City, the Social Good Summit will explore how technology and new media are solving global problems. Check out the speakers confirmed to date and learn how you can participate.

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How To Write An Awesome Twitter Bio For Your Nonprofit | Inspiring Generosity

How To Write An Awesome Twitter Bio For Your Nonprofit | Inspiring Generosity | The Good Scoop | Scoop.it

Those 160 characters in your Twitter bio can make all the difference. Here are seven tips to help you take it to perfection. 

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11 Must-Follow Nonprofits on Instagram | Nonprofit Tech 2.0

11 Must-Follow Nonprofits on Instagram | Nonprofit Tech 2.0 | The Good Scoop | Scoop.it

Instagram is a must-download photo-sharing app that allows you to share your nonprofit's story on the go. The 11 organizations featured in this story are pioneering the use of Instagram, according to Nonprofit Tech 2.0.

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Five Steps to Growing Your Social Impact | Forbes

Five Steps to Growing Your Social Impact | Forbes | The Good Scoop | Scoop.it

How do solutions spread? If you’re running an organization trying to solve a social problem, you almost certainly don’t have the economies of scale to expand to every corner of the world.


So how can your idea travel everywhere it needs to go? Here, a winning formula from the World Wildlife Fund.

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Must-Read Reports for Nonprofits | Nonprofit Tech 2.0

Must-Read Reports for Nonprofits | Nonprofit Tech 2.0 | The Good Scoop | Scoop.it

The nine reports cited in this story are a sample of the research available to nonprofits about online communications and fundraising, social media, and mobile technology.

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Why Nonprofit Social Media is a Waste of Time | WindMill Networking

If you’re just tinkering around the edges, you’re not engaging. Intentional engagement is what makes nonprofit social media worth the effort.

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Rethinking The Mission-Oriented Brand | Fast Company

Smart mission-oriented organizations are realizing that they can cleverly scale their programs and their communications by borrowing from the brand savvy and financial stability of their mainstream partners.

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OMG! You’re Not Using Text Messaging to Reach Constituents? | Nonprofit Quarterly

Text messaging is one of the most widespread and popular forms of digital communication, yet many nonprofits aren’t seizing this tool to connect to constituents.

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Connecting Your Constituents | Marketing for Nonprofits

Connecting Your Constituents | Marketing for Nonprofits | The Good Scoop | Scoop.it

How are you using the Internet to build a community of believers?

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Deepening Engagement, One Drawing at a Time | Beth Kanter

Deepening Engagement, One Drawing at a Time | Beth Kanter | The Good Scoop | Scoop.it

One nonprofit's experiment with a collaborative digital project has measureable -- and surprising -- results.

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5 Reasons to Get your head out of the sand & embrace social media | Socially Sorted

5 Reasons to Get your head out of the sand & embrace social media | Socially Sorted | The Good Scoop | Scoop.it

Social media isn't new. It's just a new platform for doing what has always worked: building relationships with your clients and customers.


For those who still need convincing, here are five reasons to embrace social media.

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Tips for Writing an Awesome Social Media and Communications Guide | Frogloop

Tips for Writing an Awesome Social Media and Communications Guide | Frogloop | The Good Scoop | Scoop.it

The American Red Cross recently updated their Social Media and Online Communications Guide, and it's full of tips your nonprofit can use.

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Communicating for Impact: A Donor-Centric Approach to Individual Giving

Most nonprofits can benefit from communicating with individual donors in more meaningful ways. Since it’s far more costly to obtain new donors than keep existing ones, the following are communication strategies you can use to increase retention rates and steward donors towards larger gifts.

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How to take engagement to the next level | Socialbrite

How to take engagement to the next level | Socialbrite | The Good Scoop | Scoop.it

If your organization isn't getting what it wants from your social media engagement, question your existing assumptions and look deeply at your own data. Here are a few good questions to ask to take your social media to the next engagement level.


Tweet Share This work is licensed under a Creative Commons Attribution-NonCommercial 3.0 Unported. 

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Do People Really "Like" Your Facebook Page? | The NonProfit Times

Just because your nonprofit's Facebook page has a lot of "Likes" doesn't mean people actually like it.

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