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Social media for values-driven organizations
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Distill Your Message to as Few Words as Possible | Inc.

Distill Your Message to as Few Words as Possible  |  Inc. | The Good Scoop | Scoop.it

Your customers are constantly being bombarded with new information.


Simplicity has never been more powerful.

Kimberly Flaherty's insight:
As a wise colleague said recently, brevity is a lost art.
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Social Fundraising and How Measurement Can Make It More Effective | Nonprofit Quarterly

Social Fundraising and How Measurement Can Make It More Effective | Nonprofit Quarterly | The Good Scoop | Scoop.it

Social fundraising is only a couple of years old, but best practices are evolving quickly as nonprofits use measurement to learn what works best.

Kimberly Flaherty's insight:

Learn about social funrdrasing from nonprofits who are doing it right.

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Mobile optimization no longer optional | Justin Case

Mobile optimization no longer optional | Justin Case | The Good Scoop | Scoop.it

In 2009, we hit the same point we hit with websites 10 years before -- Facebook brand pages were no longer optional for brands that wanted to reach their customers and remain competitive.


It’s three years later and we’ve hit another “no longer optional” point with technology. This time, with mobile optimization.

Kimberly Flaherty's insight:

In 2013, go mobile or go home.

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12 Killer Analytic tools to measure your success | Sociable

12 Killer Analytic tools to measure your success | Sociable | The Good Scoop | Scoop.it

Are you measuring your results online, or are you merely gathering data?

Kimberly Flaherty's insight:

Measure the right things.

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Why Your Nonprofit Should Be A Big Listener I Beth's Blog

The core value of big listening is that it is important listen to each other at scale, and as individuals. Public opinion polls provide some types of insight, but take time and money. Big listening is fast, and shows changes over time.

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Why Every Nonprofit Should Adopt a Social Networking Mindset | Hubspot

Why Every Nonprofit Should Adopt a Social Networking Mindset | Hubspot | The Good Scoop | Scoop.it

Why all nonprofits need to have a network mindset, and how to get there.

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50 Tweeters of #SocialGood You Have to Follow | Armchair Advocates

It’s time to learn from the best. Armchair Advocates has compiled their list of 50 top Tweeters in social good, cause marketing, corporate responsiblity, and nonprofit technology. Who are you following?

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Top 25 Nonprofits Reach Only 32M of One Billon Facebook Users | TechCrunch

Top 25 Nonprofits Reach Only 32M of One Billon Facebook Users | TechCrunch | The Good Scoop | Scoop.it

Facebook now has one billion monthly active users, but relatively few use it for social causes.

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Twitter for Nonprofits: It’s Who (Not Just How Many) You Know | Nonprofit Quarterly

Twitter for Nonprofits: It’s Who (Not Just How Many) You Know  | Nonprofit Quarterly | The Good Scoop | Scoop.it

Twitter success isn’t measured simply by one’s number of followers. The real question is, do you have the right followers?

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The 20 Things Users Want Most From Your Mobile Site | Hubspot

The 20 Things Users Want Most From Your Mobile Site | Hubspot | The Good Scoop | Scoop.it

Learn what your audience really wants from your mobile website.

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Five Types of Nonprofit Tweets Guaranteed to Get Retweeted | Nonprofit Tech 2.0

Five Types of Nonprofit Tweets Guaranteed to Get Retweeted | Nonprofit Tech 2.0 | The Good Scoop | Scoop.it

If your nonprofit’s tweets never get retweeted, that's the Twitterverse’s way of telling you that it’s time to experiment with posting different content. Make them smart, useful, and inspiring.

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Six Things Nonprofits Should Know About Facebook Ads | Beth's Blog

Six Things Nonprofits Should Know About Facebook Ads  | Beth's Blog | The Good Scoop | Scoop.it

Note From Beth Kanter: Here's some quick tips on using Facebook Ads.  The most important thing to remember is that being successful, especially with ads, depends on using measurement and metrics.

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LinkedIn Launches Board Connect Tool for Non-Profits

LinkedIn Launches Board Connect Tool for Non-Profits | The Good Scoop | Scoop.it

LinkedIn has launched a new tool, Board Connect, to connect non-profits with potential board members.

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4 Great Tools for Searching Social Media | Razor Social

4 Great Tools for Searching Social Media | Razor Social | The Good Scoop | Scoop.it

If you’ve ever tried to search through social media platforms, quite often the results are not great. Here are four tools worth considering.

Kimberly Flaherty's insight:

Resources for monitoring your brand on social media

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Pre-Thanksgiving Special: Trio of Updates From Facebook & Pinterest | PR News

Pre-Thanksgiving Special: Trio of Updates From Facebook & Pinterest | PR News | The Good Scoop | Scoop.it

Updates from PR News:


Facebook launches both a job-listing app and a brand-pages-only news feed, while Pinterest is increasing its efforts to work with businesses.

Kimberly Flaherty's insight:

Updates courtesy of PR News

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Four Critical Reasons Why Nonprofit Organizations Must Not “Go Dark” on Social Media on Weekends | Know Your Own Bone

Four Critical Reasons Why Nonprofit Organizations Must Not “Go Dark” on Social Media on Weekends | Know Your Own Bone | The Good Scoop | Scoop.it

While banks and post offices may reliably post narrow hours of operations, most nonprofit organizations depend on the evenings and weekends to maximize their engagement. Ignoring your online community for any extended period of time is likely to have a detrimental effect on your brand.

Kimberly Flaherty's insight:

Don't be guilty of a failure to communicate simply because it's the weekend.

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Drucker’s Knowledge Worker in the Age of Social Media

Over half a century ago, management guru Peter Drucker presented the concept of the knowledge worker. Compared to the manual laborer, the knowledge worker focused on quality over quantity and worked more independently as problem solvers.


The knowledge worker is now the professional of today who uses social media and the web to enhance his productivity, reach new customers or clients, conduct research and more.

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How to Start a Podcast – Pat’s Complete Step-By-Step Podcasting Tutorial

How to Start a Podcast – Pat’s Complete Step-By-Step Podcasting Tutorial | The Good Scoop | Scoop.it

Learn how to produce a podcast like a pro with this step-by-step guide.

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Podcasting made simple.
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Google Launches YouTube Campaigns To Help Nonprofit Partners Promote Their Goals | TechCrunch

Google Launches YouTube Campaigns To Help Nonprofit Partners Promote Their Goals | TechCrunch | The Good Scoop | Scoop.it

YouTube has become a new breed of "television" that lets people interact with the things they care about. The new “YouTube Campaigns” allows nonprofits to set a campaign goal for their videos. Learn more here.

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100 Must-Know Social Media Tidbits for 2013 | DailyTekk

100 Must-Know Social Media Tidbits for 2013 | DailyTekk | The Good Scoop | Scoop.it

This post has it all: from emerging networks to trends to stats and all points in between. Prepare to be informed and save it for reference.

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3 social media trends for nonprofits | Justin Case

3 social media trends for nonprofits | Justin Case | The Good Scoop | Scoop.it

Justin Goldsborough recently met with the Kansas City chapter of Gilda's Club and discussed some of the best practices of nonprofits using social media. Here, he shares the top three.

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Top 10 Facebook Apps for Fan Engagement and Building Community | Social Media Examiner

Top 10 Facebook Apps for Fan Engagement and Building Community | Social Media Examiner | The Good Scoop | Scoop.it

The best Facebook apps to enhance and build your community while making your life easier with a little automation.

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5 Steps to Combining the Power of Email and Facebook for Your Nonprofit | Constant Contact

5 Steps to Combining the Power of Email and Facebook for Your Nonprofit | Constant Contact | The Good Scoop | Scoop.it

Molly Feltner of Gorilla Doctors couldn’t have asked for a better end to 2011.


After 25 years of providing emergency medical care to endangered gorillas in regions of Rwanda, Uganda, and the Democratic Republic of Congo, the organization held a month long fundraiser in December and raised $100,000.


How did they do it?

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40 Ways to Get Banned From the Top 5 Social Networks | Hubspot

40 Ways to Get Banned From the Top 5 Social Networks | Hubspot | The Good Scoop | Scoop.it

Learn about the policies on the most popular social networks that all marketers should understand.

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The Best (And Worst) Times To Post On Social Networks [INFOGRAPHIC] | AllTwitter

The Best (And Worst) Times To Post On Social Networks [INFOGRAPHIC] | AllTwitter | The Good Scoop | Scoop.it

Content may be king, but timing can't be underestimated.


Check out this infographic showing the best -- and worst -- times to post to Twitter, Facebook, Pinterest, and Google+

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