The core value of big listening is that it is important listen to each other at scale, and as individuals. Public opinion polls provide some types of insight, but take time and money. Big listening is fast, and shows changes over time.
It’s time to learn from the best. Armchair Advocates has compiled their list of 50 top Tweeters in social good, cause marketing, corporate responsiblity, and nonprofit technology. Who are you following?
While banks and post offices may reliably post narrow hours of operations, most nonprofit organizations depend on the evenings and weekends to maximize their engagement. Ignoring your online community for any extended period of time is likely to have a detrimental effect on your brand.
Kimberly Flaherty's insight:
Don't be guilty of a failure to communicate simply because it's the weekend.
Over half a century ago, management guru Peter Drucker presented the concept of the knowledge worker. Compared to the manual laborer, the knowledge worker focused on quality over quantity and worked more independently as problem solvers.
The knowledge worker is now the professional of today who uses social media and the web to enhance his productivity, reach new customers or clients, conduct research and more.
YouTube has become a new breed of "television" that lets people interact with the things they care about. The new “YouTube Campaigns” allows nonprofits to set a campaign goal for their videos. Learn more here.
Molly Feltner of Gorilla Doctors couldn’t have asked for a better end to 2011.
After 25 years of providing emergency medical care to endangered gorillas in regions of Rwanda, Uganda, and the Democratic Republic of Congo, the organization held a month long fundraiser in December and raised $100,000.