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Rescooped by Kimberly Flaherty from Storytelling for Nonprofits
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How To Get Started In Storytelling For Fundraising

How To Get Started In Storytelling For Fundraising | The Good Scoop | Scoop.it

Storytelling is the substance that fundraisers need to use to be effective online fundraisers. Cara Jones, founder of Storytellers for Good and an Emmy Award recipient, shares her advice on how nonprofits can use storytelling for fundraising and how to craft the most compelling story.


Via Wilton Blake
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Scooped by Kimberly Flaherty
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Marketers: When Picking a Cause to Sponsor, Location Is Key | Advertising Age

Marketers: When Picking a Cause to Sponsor, Location Is Key | Advertising Age | The Good Scoop | Scoop.it

Not all causes are equal in the eyes of consumers. Donating to the arts may not be as important as keeping the local church thriving, depending on what part of the country you ask.

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Scooped by Kimberly Flaherty
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The Difference Between Transactional, Transformative Cause Marketing

The Difference Between Transactional, Transformative Cause Marketing | The Good Scoop | Scoop.it

Nonprofits should learn the difference between transactional and transformative cause marketing.

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