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Scooped by Kimberly Flaherty onto The Good Scoop |
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A new study highlights the realities of donor behavior and how organizations can redesign their outreach strategies to be more effective.
Kimberly Flaherty's insight:
To be successful, nonprofits must move beyond traditional ways of engaging donors. 
Jeff Domansky's curator insight,
January 8, 4:27 PM
This is really valuable research for nonprofits as well as any organization. Highly recommended reading and thanks to Kimberly Flaherty for sharing it. 
Kimberly Flaherty's comment,
January 8, 7:59 PM
Thanks, Jeff. It's an excellent post and I'm happy to have found it.
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The nine reports cited in this story are a sample of the research available to nonprofits about online communications and fundraising, social media, and mobile technology. Delete the scoop?
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Here are online funding sites that leverage social networks and online crowds to help you do some social good. Delete the scoop?
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Nonprofits can gather expansive amounts of information about their online visitors by using free programs. But how much of this information is really important? Delete the scoop?
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Check out a roundup of the startups profiled this week in World at Work, Mashable's new series. Delete the scoop?
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According to a study by Blackbaud, NTEN and Common Knowledge, more than 92% of nonprofit organizations have a presence on at least one social networking site, but most raise very little money through their social activity. Delete the scoop?
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Leverage is the mantra of the times in philanthropy, and rightly so. Delete the scoop?
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"We are continuing with our “Best of 2012” series that we started yesterday with the 10 Best Nonprofit Fundraising Posts from 2012 by ranking our best social media related posts."
Jeff Domansky's curator insight,
December 30, 2012 4:01 PM
Really useful resources for nonprofit PR...
Kimberly Flaherty's comment,
December 31, 2012 5:31 PM
Agree, Jeff, this is one of the year-end lists worth keeping for reference.
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Most nonprofits can benefit from communicating with individual donors in more meaningful ways. Since it’s far more costly to obtain new donors than keep existing ones, the following are communication strategies you can use to increase retention rates and steward donors towards larger gifts. Delete the scoop?
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For the last nine years, Donors Choose has been a conduit for donors to fund the classroom projects of their choosing. Here's why it's working. Delete the scoop?
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A story is a great way to give potential donors a personalized insight into what your nonprofit does and the change you’re making in the world. Launch your storytelling campaign today at GreatNonprofits.org. Delete the scoop?
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Video can often communicate your appreciation better than the written word. The eight videos collected here by Nonprofit Tech 2.0 will help inspire you to create your own “Thank You” video. Delete the scoop?
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One of the benefits of social media changing the nature of brands' conversations with their customers is the increase in many companies' philanthropic efforts. Here, a conversation with Rachel Armbruster, author of "Branding Together For A Cause: Proven Strategies for Revenue and Awareness Generation." Delete the scoop?
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Not all causes are equal in the eyes of consumers. Donating to the arts may not be as important as keeping the local church thriving, depending on what part of the country you ask. Delete the scoop?
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