As 2012 winds to a close, MMA SmartBrief reached out to Jack Philbin, co-founder, president and CEO of Vibes, for his take on the stories and ideas that mattered most.
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"Branding your business is a powerful exercise which, in itself can contribute to the success or failure of your start up." Delete the scoop?
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Facebook quietly removed most of its cover image restrictions, giving brands and businesses a chance to include previously banned info.
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Facebook cover photos can now include contact information, a call to action, and other information that was previously prohibited by the old terms of service. Read this and update yours for the best impact. Delete the scoop?
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"Are you having problems getting traffic to your blog? Are you finding that no one is retweeting your content or sharing it on Facebook?"
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You'll never be at a loss for content with these insights from Jeff Bullas. Delete the scoop?
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As 2012 winds to a close, MMA SmartBrief reached out to Jack Philbin, co-founder, president and CEO of Vibes, for his take on the stories and ideas that mattered most.
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The core value of big listening is that it is important listen to each other at scale, and as individuals. Public opinion polls provide some types of insight, but take time and money. Big listening is fast, and shows changes over time. Delete the scoop?
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Under-used content you should incorporate into your marketing content strategy. Delete the scoop?
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How can you not only appeal to the emotions of your audience by highlighting the important work of nonprofit partners, but also inspire and empower your audience to make a positive change in their own lives? Delete the scoop?
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LinkedIn company pages are becoming an increasingly popular tool for marketers to engage with their networks, generate leads, and showcase products. Here, 10 simple tips to help you optimize your page. Delete the scoop?
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Following is an excerpt from Chapter 2 of the book "Social Media for Social Good: A How-To Guide for Nonprofits." Whether you’ve been using social media for years or you have yet to get started, the strategies in this chapter can save you time and frustration. Delete the scoop?
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How one woman is channelling her skills to promote social entrepreneurs. Delete the scoop?
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More nonprofits are managing their brands to create greater impact and organizational cohesion. Delete the scoop?
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Why healthcare organizations should implement a social media marketing campaign. Delete the scoop?
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Even enlightened masters have marketing problems. Here's how to spread your message in an ethical, effective, and enduring way, and other lessons from a spiritual teacher. Delete the scoop?
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"Social media campaigns are a great way to build brand awareness. Here are tips to running a clean campaign."
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Social media contests that don't comply with guidelines are far too common. Don't do that. Play by the rules and get results. Delete the scoop?
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Predictions from the Chronicle of Philanthropy Delete the scoop?
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"While blogging has taken a back seat lately, there’s no doubt whatsoever that blogging will be crucial to marketers, PR, and ad agencies for 2013."
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Resolve to be a smarter blogger in 2013. Delete the scoop?
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Your customers are constantly being bombarded with new information. Simplicity has never been more powerful. Delete the scoop?
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YouTube has become a new breed of "television" that lets people interact with the things they care about. The new “YouTube Campaigns” allows nonprofits to set a campaign goal for their videos. Learn more here. Delete the scoop?
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Social businesses, like charities, often have lofty ideals about changing the world through their mission, message, and impact. How do you judge the mostly good intentions of social businesses and social enterprises? Do we even need to, or is it impact that’s more important? Delete the scoop?
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The new Facebook page timeline layout changes the way your organization needs to think about content. Be prepared before March 30. Delete the scoop?
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Language that addresses ethics, confidentiality, and both office and home social media behavior will help to protect your organization's reputation. Delete the scoop?
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Technical advancements have streamlined the process of producing video, making it more accessible for nonprofits. Delete the scoop?
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Jeff Bullas offers three case studies of successful social media campaigns for marketing major events. Even if you're planning an event on a smaller scale, you can integrate these best practices into to your organization's strategy. Delete the scoop?
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YouTube Next Cause will offer training and consulting on best practices for promotion and community engagement. Delete the scoop?
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Practical tech tools for the social sector -- from marketing to fundraising to donor management. Bookmark this excellent list of resources compiled by dailytekk. Delete the scoop?
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