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Drucker’s Knowledge Worker in the Age of Social Media

Over half a century ago, management guru Peter Drucker presented the concept of the knowledge worker. Compared to the manual laborer, the knowledge worker focused on quality over quantity and worked more independently as problem solvers.


The knowledge worker is now the professional of today who uses social media and the web to enhance his productivity, reach new customers or clients, conduct research and more.

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Social Media Content Curation Story and Narrative EPIC Infographic Public Relations & Social Media Insight "Social Media" Storytelling, Social Media and beyond
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How Do You Teach Social Good?

The Power of Social Technology class at the Stanford Graduate School of Business unpacks social media concepts.

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