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Scooped by Kimberly Flaherty onto The Good Scoop |
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Over half a century ago, management guru Peter Drucker presented the concept of the knowledge worker. Compared to the manual laborer, the knowledge worker focused on quality over quantity and worked more independently as problem solvers.
The knowledge worker is now the professional of today who uses social media and the web to enhance his productivity, reach new customers or clients, conduct research and more.
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"Branding your business is a powerful exercise which, in itself can contribute to the success or failure of your start up." Delete the scoop?
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More nonprofits are managing their brands to create greater impact and organizational cohesion. Delete the scoop?
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"How transcending humanity, human traits and a personality can help you become more successful in social media."
Kimberly Flaherty's insight:
Customers want to talk with a person, not a logo. Delete the scoop?
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