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Scooped by Kimberly Flaherty onto The Good Scoop |
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Over half a century ago, management guru Peter Drucker presented the concept of the knowledge worker. Compared to the manual laborer, the knowledge worker focused on quality over quantity and worked more independently as problem solvers.
The knowledge worker is now the professional of today who uses social media and the web to enhance his productivity, reach new customers or clients, conduct research and more.
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Write Facebook posts that encourage people to self-identify their interests. You can then announce your digital products directly to these individuals. Delete the scoop?
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Social media websites like Facebook and LinkedIn always rank well for businesses. The content you are posting on your social media networks also has an impact on your overall ranking Delete the scoop?
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"Branding your business is a powerful exercise which, in itself can contribute to the success or failure of your start up." Delete the scoop?
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"What do you know about your audience? Are your fans, friends, or followers engaged? Do you have a plan? What are others saying about you and how are you responding?"
Kimberly Flaherty's insight:
This handy checklist will help you gauge the health of your social media strategy. Delete the scoop?
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"Social media campaigns are a great way to build brand awareness. Here are tips to running a clean campaign."
Kimberly Flaherty's insight:
Social media contests that don't comply with guidelines are far too common. Don't do that. Play by the rules and get results. Delete the scoop?
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"Feeling gratitude without expressing it, is like wrapping a gift without giving it.”
Kimberly Flaherty's insight:
Have you shown donors you're grateful lately? Delete the scoop?
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"This is excerpted from my recent interview with Cathy Larkin, founder of WebSavvyPR.com, is a seasoned PR pro who writes, speaks, coaches and consults on how social media, blogging and PR helps small businesses connect with customers."
Kimberly Flaherty's insight:
Tips to help you connect with reporters and bloggers on social media Delete the scoop?
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"If your nonprofit is not getting retweeted on Twitter, then you haven't yet found your Twitter voice." Delete the scoop?
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Brian Solis, public relations executive, author, and speaker takes on this question: what is a social business and why might it be something we strive to become?
Kimberly Flaherty's insight:
Takeaway from Sollis: focus on values, relationships, and people Delete the scoop?
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"On social media, spring cleaning is an annual ritual when you discard old and/or outdated items while sprucing up and freshening your presence."
Kimberly Flaherty's insight:
Spruce up your social media plan with this spring cleaning checklist. Delete the scoop?
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With so many social media platforms to choose from, knowing which one will generate results, or even figuring out how you can use them to achieve your objectives can be difficult to figure out. Delete the scoop?
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How to draft a comprehensive set of guidlines to cover all of your social media bases Delete the scoop?
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Looking to get started with YouTube marketing? Follow this step by step guide for small businesses and you'll soon be building a valuable presence on YouTube. Delete the scoop?
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Eventility has published an infographic on four key ways your organization should be incorporating social networking into promoting events.
Kimberly Flaherty's insight:
How to create social buzz for your special event -- before, during, and after. Delete the scoop?
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This research shows marketers are increasing budgets and using social media in conjunction with other forms of advertising to stay in front of consumers. Delete the scoop?
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"The magic isn't in the content itself. It's in the content strategy."
Kimberly Flaherty's insight:
How -- and why -- to think like a content stragegist Delete the scoop?
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"Until recently the nonprofit pioneers of the Social Web had to mostly rely on their intuition that their social media campaigns were resulting in more dollars raised online, an increase in brand and cause awareness, and higher rates of volunteer recruitment and retention."
Kimberly Flaherty's insight:
Social media efforts are paying off for early adopters. Delete the scoop?
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Facebook quietly removed most of its cover image restrictions, giving brands and businesses a chance to include previously banned info.
Kimberly Flaherty's insight:
Facebook cover photos can now include contact information, a call to action, and other information that was previously prohibited by the old terms of service. Read this and update yours for the best impact. Delete the scoop?
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"Is your company involved in too many social media outposts? Are you active because you need to be, or because you think you should be?" Delete the scoop?
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Followers - The hot girl I no longer want is about managing the growth of your influence and following in the road to success. Social Magnets
Kimberly Flaherty's insight:
Focus on growing a small but passionate following Delete the scoop?
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Alexander Abramov's comment,
March 27, 1:17 AM
Forgot?Want to try Swayy out without having to wait? Go to this secret URL and enter the promotion code thenextweb . The first 300 people to use the code will get access.
Drew Carter's comment,
April 4, 7:51 PM
Coming soon to a link near you. I see Swayy as a tool that will help guide me in how to deliver content. I need all the tools I can get to help me navigate and select the things most relevant to my professional needs.
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A non-profit group called Sevenly is pitching a pilot for a reality show that would document their weekly campaigns for different charities.
Kimberly Flaherty's insight:
Interesting. Will this get off the ground? Stay tuned. Delete the scoop?
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We adopted a set of Guidelines that TNT created (creative commons) to ENCOURAGE their staff to use social: bit.ly/YQe91n #npsmpeer — Brian Fitzgerald (@brianfit) March 10, 2013
Kimberly Flaherty's insight:
Adopt a social media policy that's easy to understand and encourages participation. This visual accomplishes both, and more. Delete the scoop?
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Communicating visually is one of the most effective ways to explain complex concepts and relationships, both internally with your teammates and externally with your clients.
Kimberly Flaherty's insight:
If you create infographics, this is a keeper. These tools make it simple. Delete the scoop?
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