The core value of big listening is that it is important listen to each other at scale, and as individuals. Public opinion polls provide some types of insight, but take time and money. Big listening is fast, and shows changes over time.
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Scooped by Kimberly Flaherty onto The Good Scoop |
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Alexander Abramov's comment,
March 27, 1:17 AM
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April 4, 7:51 PM
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Stop throwing money at expensive social media management tools. These options do a good job at little cost.
Kimberly Flaherty's insight:
More free and low-cost social media tools Delete the scoop?
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Communicating visually is one of the most effective ways to explain complex concepts and relationships, both internally with your teammates and externally with your clients.
Kimberly Flaherty's insight:
If you create infographics, this is a keeper. These tools make it simple. Delete the scoop?
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"With the right metrics, you can improve and tailor your Twitter campaigns for better results."
Kimberly Flaherty's insight:
If it's worth doing, it's worth measuring. Delete the scoop?
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