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Five Types of Nonprofit Tweets Guaranteed to Get Retweeted | Nonprofit Tech 2.0

Five Types of Nonprofit Tweets Guaranteed to Get Retweeted | Nonprofit Tech 2.0 | The Good Scoop | Scoop.it

If your nonprofit’s tweets never get retweeted, that's the Twitterverse’s way of telling you that it’s time to experiment with posting different content. Make them smart, useful, and inspiring.

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Social media for values-driven organizations
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The Vine Vortex: How to Avoid Legal Risk in 6 Second Videos I Maximize Social Business

The Vine Vortex: How to Avoid Legal Risk in 6 Second Videos I Maximize Social Business | The Good Scoop | Scoop.it
Social media users love the spontaneous nature of the 6 second videos, and brands have taken notice.
Kimberly Flaherty's insight:

Vine is hot and offers another creative social media marketing vehicle. Before you jump on the bandwagon, be sure to read the fine print.

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The Small Business Guide To YouTube | Simply Business

The Small Business Guide To YouTube | Simply Business | The Good Scoop | Scoop.it
Looking to get started with YouTube marketing? Follow this step by step guide for small businesses and you'll soon be building a valuable presence on YouTube.
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Infographic: Social Media’s Impact on Event Planning | Nonprofit Quarterly

Infographic: Social Media’s Impact on Event Planning |  Nonprofit Quarterly | The Good Scoop | Scoop.it
Eventility has published an infographic on four key ways your organization should be incorporating social networking into promoting events.
Kimberly Flaherty's insight:

How to create social buzz for your special event -- before, during, and after.

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How Marketers Are Using Paid Social Media, New Research | Social Media Examiner

How Marketers Are Using Paid Social Media, New Research | Social Media Examiner | The Good Scoop | Scoop.it
This research shows marketers are increasing budgets and using social media in conjunction with other forms of advertising to stay in front of consumers.
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4 secrets of a successful digital content strategy | iMediaConnection.com

4 secrets of a successful digital content strategy | iMediaConnection.com | The Good Scoop | Scoop.it

"The magic isn't in the content itself. It's in the content strategy."

Kimberly Flaherty's insight:

How -- and why -- to think like a content stragegist

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12 Must-Know Stats About Social Media, Fundraising, and Cause Awareness | Nonprofit Tech 2.0

12 Must-Know Stats About Social Media, Fundraising, and Cause Awareness |  Nonprofit Tech 2.0 | The Good Scoop | Scoop.it

"Until recently the nonprofit pioneers of the Social Web had to mostly rely on their intuition that their social media campaigns were resulting in more dollars raised online, an increase in brand and cause awareness, and higher rates of volunteer recruitment and retention."

Kimberly Flaherty's insight:

Social media efforts are paying off for early adopters.

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Facebook Reduces Cover Image Restrictions | V3 Integrated Marketing

Facebook Reduces Cover Image Restrictions | V3 Integrated Marketing | The Good Scoop | Scoop.it
Facebook quietly removed most of its cover image restrictions, giving brands and businesses a chance to include previously banned info.
Kimberly Flaherty's insight:

Facebook cover photos can now include contact information, a call to action, and other information that was previously prohibited by the old terms of service. Read this and update yours for the best impact.

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How to Know if You're Spread Too Thin in Social Media | Convince & Convert

How to Know if You're Spread Too Thin in Social Media | Convince & Convert | The Good Scoop | Scoop.it

"Is your company involved in too many social media outposts? Are you active because you need to be, or because you think you should be?"

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Followers - The Hot Girl I No Longer Want | Social MagnetsSocial Magnets

Followers - The Hot Girl I No Longer Want | Social MagnetsSocial Magnets | The Good Scoop | Scoop.it
Followers - The hot girl I no longer want is about managing the growth of your influence and following in the road to success. Social Magnets
Kimberly Flaherty's insight:

Focus on growing a small but passionate following

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Find, Share and Measure Your Favorite Content on Social Media with Swayy

Find, Share and Measure Your Favorite Content on Social Media with Swayy | The Good Scoop | Scoop.it

"Swayy gives you the content that engages your audience."


Via Robin Good
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Alexander Abramov's comment, March 26, 2013 10:17 PM
Forgot?Want to try Swayy out without having to wait? Go to this secret URL and enter the promotion code thenextweb . The first 300 people to use the code will get access.
Drew Carter's comment, April 4, 2013 4:51 PM
Coming soon to a link near you. I see Swayy as a tool that will help guide me in how to deliver content. I need all the tools I can get to help me navigate and select the things most relevant to my professional needs.
gigicogo's curator insight, April 16, 2013 6:27 AM

I'am using and enjoy it

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Non-Profit Enters the Reality TV World With Crowdfunded Program | Mashable

Non-Profit Enters the Reality TV World With Crowdfunded Program  | Mashable | The Good Scoop | Scoop.it
A non-profit group called Sevenly is pitching a pilot for a reality show that would document their weekly campaigns for different charities.
Kimberly Flaherty's insight:

Interesting. Will this get off the ground? Stay tuned.

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Does Your Organization Have Social Media Guidelines for All Staff? | Beth's Blog

Does Your Organization Have Social Media Guidelines for All Staff?  | Beth's Blog | The Good Scoop | Scoop.it

We adopted a set of Guidelines that TNT created (creative commons) to ENCOURAGE their staff to use social: bit.ly/YQe91n #npsmpeer — Brian Fitzgerald (@brianfit) March 10, 2013

Kimberly Flaherty's insight:

Adopt a social media policy that's easy to understand and encourages participation. This visual accomplishes both, and more.

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10 Tools for Creating Infographics and Visualizations | The Daily SEO Blog

Communicating visually is one of the most effective ways to explain complex concepts and relationships, both internally with your teammates and externally with your clients.
Kimberly Flaherty's insight:

If you create infographics, this is a keeper. These tools make it simple.

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Video: How to Use Facebook to Reach Your Target Audience I The Future of Ink

Video: How to Use Facebook to Reach Your Target Audience I The Future of Ink | The Good Scoop | Scoop.it
Write Facebook posts that encourage people to self-identify their interests. You can then announce your digital products directly to these individuals.
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Live tweeting at an event | Top Left Design

Live tweeting at an event | Top Left Design | The Good Scoop | Scoop.it

Why and how to tweet live from an event.

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How Social Media Impacts Your Search Rankings

How Social Media Impacts Your Search Rankings | The Good Scoop | Scoop.it
Social media websites like Facebook and LinkedIn always rank well for businesses. The content you are posting on your social media networks also has an impact on your overall ranking
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How to Build a Brand for Your Business | Caroline Baxter

How to Build a Brand for Your Business |  Caroline Baxter | The Good Scoop | Scoop.it

"Branding your business is a powerful exercise which, in itself can contribute to the success or failure of your start up."

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How to Diagnose the Health of Your Social Media Strategy | Search Engine Watch

"What do you know about your audience? Are your fans, friends, or followers engaged? Do you have a plan? What are others saying about you and how are you responding?"

Kimberly Flaherty's insight:

This handy checklist will help you gauge the health of your social media strategy.

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Run Your Social Media Campaigns Like a Pro | SpinSucks

Run Your Social Media Campaigns Like a Pro | SpinSucks | The Good Scoop | Scoop.it

"Social media campaigns are a great way to build brand awareness. Here are tips to running a clean campaign."

Kimberly Flaherty's insight:

Social media contests that don't comply with guidelines are far too common. Don't do that. Play by the rules and get results.

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What Can Your Nonprofit Learn from a Fortune Cookie? | Michael Rosen Says

What Can Your Nonprofit Learn from a Fortune Cookie?  | Michael Rosen Says | The Good Scoop | Scoop.it

"Feeling gratitude without expressing it, is like wrapping a gift without giving it.”

Kimberly Flaherty's insight:

Have you shown donors you're grateful lately?

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How To Use Social Media to Drum Up PR for Your Small Business | SucceedAsYourOwnBoss.com

"This is excerpted from my recent interview with Cathy Larkin, founder of WebSavvyPR.com, is a seasoned PR pro who writes, speaks, coaches and consults on how social media, blogging and PR helps small businesses connect with customers."

Kimberly Flaherty's insight:

Tips to help you connect with reporters and bloggers on social media

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Five Types of Tweets Nonprofits Should Never Post on Twitter | Nonprofit Tech 2.0

Five Types of Tweets Nonprofits Should Never Post on Twitter | Nonprofit Tech 2.0 | The Good Scoop | Scoop.it

"If your nonprofit is not getting retweeted on Twitter, then you haven't yet found your Twitter voice."

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Community Managers Can Learn from Nonprofits about Social Business | WindMill Networking

Community Managers Can Learn from Nonprofits about Social Business  | WindMill Networking | The Good Scoop | Scoop.it

Brian Solis, public relations executive, author, and speaker takes on this question: what is a social business and why might it be something we strive to become?

Kimberly Flaherty's insight:

Takeaway from Sollis: focus on values, relationships, and people

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9 Steps To Organize Your Social Media For Success | Heidi Cohen

9 Steps To Organize Your Social Media For Success | Heidi Cohen | The Good Scoop | Scoop.it

"On social media, spring cleaning is an annual ritual when you discard old and/or outdated items while sprucing up and freshening your presence."

Kimberly Flaherty's insight:

Spruce up your social media plan with this spring cleaning checklist.

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50 Social Media Case Studies You Need To Bookmark | Simply Zesty

50 Social Media Case Studies You Need To Bookmark  | Simply Zesty | The Good Scoop | Scoop.it
With so many social media platforms to choose from, knowing which one will generate results, or even figuring out how you can use them to achieve your objectives can be difficult to figure out.
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