Molly Feltner of Gorilla Doctors couldn’t have asked for a better end to 2011.
After 25 years of providing emergency medical care to endangered gorillas in regions of Rwanda, Uganda, and the Democratic Republic of Congo, the organization held a month long fundraiser in December and raised $100,000.
The nonprofit field isn’t going to simply bounce back a few years from now to the state it was in before the recession. That’s the message behind a new report by La Piana Consulting, which explores five trends that are hastening the emergence of a new nonprofit landscape. Download the report, courtesy of the Chronicle of Philanthropy.
"Until recently the nonprofit pioneers of the Social Web had to mostly rely on their intuition that their social media campaigns were resulting in more dollars raised online, an increase in brand and cause awareness, and higher rates of volunteer recruitment and retention."
Kimberly Flaherty's insight:
Social media efforts are paying off for early adopters.
The rise of social media has significantly changed how supporters digest our messages online. Website and e-newsletter design has evolved dramatically. The “Donate Now” process of many nonprofits, however, seems to be stuck in 2005.
Here are five common mistakes that nonprofits make in their online fundraising campaigns and how to avoid them.