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Social Media Tips to Humanize Your Brand | CountMeIn

Social Media Tips to Humanize Your Brand | CountMeIn | The Good Scoop | Scoop.it

"How transcending humanity, human traits and a personality can help you become more successful in social media."

Kimberly Flaherty's insight:

Customers want to talk with a person, not a logo.

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Social Fundraising and How Measurement Can Make It More Effective | Nonprofit Quarterly

Social Fundraising and How Measurement Can Make It More Effective | Nonprofit Quarterly | The Good Scoop | Scoop.it

Social fundraising is only a couple of years old, but best practices are evolving quickly as nonprofits use measurement to learn what works best.

Kimberly Flaherty's insight:

Learn about social funrdrasing from nonprofits who are doing it right.

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3 Online Traffic Measures All Nonprofits Should Track | The Chronicle of Philanthropy

3 Online Traffic Measures All Nonprofits Should Track | The Chronicle of Philanthropy | The Good Scoop | Scoop.it

Nonprofits can gather expansive amounts of information about their online visitors by using free programs.


But how much of this information is really important?

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Listening to the Komen Backlash | BuzzMgr

Listening to the Komen Backlash  | BuzzMgr | The Good Scoop | Scoop.it

Never understimate the power of public digital influence. Monitor social media before crisis hits.

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6 Twitter Analytics Tools to Improve Your Marketing | Social Media Examiner

"With the right metrics, you can improve and tailor your Twitter campaigns for better results."

Kimberly Flaherty's insight:

If it's worth doing, it's worth measuring.

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12 Killer Analytic tools to measure your success | Sociable

12 Killer Analytic tools to measure your success | Sociable | The Good Scoop | Scoop.it

Are you measuring your results online, or are you merely gathering data?

Kimberly Flaherty's insight:

Measure the right things.

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Think Before You Pay Too Much for Social Media Monitoring | Search Engine Journal

Think Before You Pay Too Much for Social Media Monitoring | Search Engine Journal | The Good Scoop | Scoop.it

Just like Web analytics tools, social media reporting systems can provide a wealth of data. But, is all that data necessary? How much of it is even useful?

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