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How to Build a Brand for Your Business | Caroline Baxter

How to Build a Brand for Your Business |  Caroline Baxter | The Good Scoop | Scoop.it

"Branding your business is a powerful exercise which, in itself can contribute to the success or failure of your start up."

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Facebook Reduces Cover Image Restrictions | V3 Integrated Marketing

Facebook Reduces Cover Image Restrictions | V3 Integrated Marketing | The Good Scoop | Scoop.it
Facebook quietly removed most of its cover image restrictions, giving brands and businesses a chance to include previously banned info.
Kimberly Flaherty's insight:

Facebook cover photos can now include contact information, a call to action, and other information that was previously prohibited by the old terms of service. Read this and update yours for the best impact.

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What are 10 Addictive Types of Content? | Jeffbullas's Blog

What are 10 Addictive Types of Content? | Jeffbullas's Blog | The Good Scoop | Scoop.it

"Are you having problems getting traffic to your blog? Are you finding that no one is retweeting your content or sharing it on Facebook?"

Kimberly Flaherty's insight:

You'll never be at a loss for content with these insights from Jeff Bullas.

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Looking back on the year in mobile marketing: A Q-and-A with Vibes' CEO Jack Philbin | SmartBlogs

As 2012 winds to a close, MMA SmartBrief  reached out to Jack Philbin, co-founder, president and CEO of Vibes, for his take on the stories and ideas that mattered most.
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Why Your Nonprofit Should Be A Big Listener I Beth's Blog

The core value of big listening is that it is important listen to each other at scale, and as individuals. Public opinion polls provide some types of insight, but take time and money. Big listening is fast, and shows changes over time.

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14 Unique Types of Content Every Marketer Should Try | Hubspot

14 Unique Types of Content Every Marketer Should Try | Hubspot | The Good Scoop | Scoop.it

Under-used content you should incorporate into your marketing content strategy.

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Walking the Cause Marketing Walk with Bumble Bee | The Network for Good

How can you not only appeal to the emotions of your audience by highlighting the important work of nonprofit partners, but also inspire and empower your audience to make a positive change in their own lives?

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How to Optimize Your LinkedIn Company Page in 15 Minutes | HubSpot

How to Optimize Your LinkedIn Company Page in 15 Minutes | HubSpot | The Good Scoop | Scoop.it

LinkedIn company pages are becoming an increasingly popular tool for marketers to engage with their networks, generate leads, and showcase products. Here, 10 simple tips to help you optimize your page.

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Social Media: Before You Get Started, Get Organized | Nonprofit Tech 2.0

Social Media: Before You Get Started, Get Organized  |  Nonprofit Tech 2.0 | The Good Scoop | Scoop.it


Following is an excerpt from Chapter 2 of the book "Social Media for Social Good: A How-To Guide for Nonprofits."


Whether you’ve been using social media for years or you have yet to get started, the strategies in this chapter can save you time and frustration.




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So You Think You Can Be a Social Entrepreneur? Reality TV Meets the Impact Economy | GOOD

So You Think You Can Be a Social Entrepreneur? Reality TV Meets the Impact Economy | GOOD | The Good Scoop | Scoop.it

How one woman is channelling her skills to promote social entrepreneurs.

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The Role of Brand in the Nonprofit Sector | Stanford Social Innovation Review

More nonprofits are managing their brands to create greater impact and organizational cohesion.

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Healthcare Social Media Marketing: 5 Reasons Not To Wait Any Longer

Healthcare Social Media Marketing: 5 Reasons Not To Wait Any Longer | The Good Scoop | Scoop.it

Why healthcare organizations should implement a social media marketing campaign.

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How the Buddha Solved His Marketing Problem | Copyblogger

How the Buddha Solved His Marketing Problem | Copyblogger | The Good Scoop | Scoop.it

Even enlightened masters have marketing problems.  Here's how to spread your message in an ethical, effective, and enduring way, and other lessons from a spiritual teacher.

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Run Your Social Media Campaigns Like a Pro | SpinSucks

Run Your Social Media Campaigns Like a Pro | SpinSucks | The Good Scoop | Scoop.it

"Social media campaigns are a great way to build brand awareness. Here are tips to running a clean campaign."

Kimberly Flaherty's insight:

Social media contests that don't comply with guidelines are far too common. Don't do that. Play by the rules and get results.

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5 Ways Nonprofit Work Will Change in 2013 | The Chronicle of Philanthropy

5 Ways Nonprofit Work Will Change in 2013 | The Chronicle of Philanthropy | The Good Scoop | Scoop.it
Kimberly Flaherty's insight:

Predictions from the Chronicle of Philanthropy

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You Must Blog and Blog Smart in 2013 | Search Engine Journal

You Must Blog and Blog Smart in 2013  | Search Engine Journal | The Good Scoop | Scoop.it

"While blogging has taken a back seat lately, there’s no doubt whatsoever that blogging will be crucial to marketers, PR, and ad agencies for 2013."

Kimberly Flaherty's insight:

Resolve to be a smarter blogger in 2013.

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Distill Your Message to as Few Words as Possible | Inc.

Distill Your Message to as Few Words as Possible  |  Inc. | The Good Scoop | Scoop.it

Your customers are constantly being bombarded with new information.


Simplicity has never been more powerful.

Kimberly Flaherty's insight:
As a wise colleague said recently, brevity is a lost art.
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Google Launches YouTube Campaigns To Help Nonprofit Partners Promote Their Goals | TechCrunch

Google Launches YouTube Campaigns To Help Nonprofit Partners Promote Their Goals | TechCrunch | The Good Scoop | Scoop.it

YouTube has become a new breed of "television" that lets people interact with the things they care about. The new “YouTube Campaigns” allows nonprofits to set a campaign goal for their videos. Learn more here.

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Do intentions matter?

Social businesses, like charities, often have lofty ideals about changing the world through their mission, message, and impact. How do you judge the mostly good intentions of social businesses and social enterprises? Do we even need to, or is it impact that’s more important?

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11 Ways Facebook Page Timelines Change Your Content Strategy

11 Ways Facebook Page Timelines Change Your Content Strategy | The Good Scoop | Scoop.it

The new Facebook page timeline layout changes the way your organization needs to think about content. Be prepared before March 30.

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Reputation Management: 5 Phrases for Your Social Media Policy | Good Promotional Practices

Reputation Management: 5 Phrases for Your Social Media Policy | Good Promotional Practices | The Good Scoop | Scoop.it

Language that addresses ethics, confidentiality, and both office and home social media behavior will help to protect your organization's reputation.

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8 Types of Online Videos to Help Increase Supporter Engagement and Nonprofit Fundraising

8 Types of Online Videos to Help Increase Supporter Engagement and Nonprofit Fundraising | The Good Scoop | Scoop.it

Technical advancements have streamlined the process  of producing video, making it more accessible for nonprofits.

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How to Use Social Media to Market Major Events

How to Use Social Media to Market Major Events | The Good Scoop | Scoop.it

Jeff Bullas offers three case studies of successful social media campaigns for marketing major events. Even if you're planning an event on a smaller scale, you can  integrate these best practices into to your organization's strategy.

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YouTube Next Cause Helps Non-Profits Tell Their Stories | Mashable

YouTube Next Cause will offer training and consulting on best practices for promotion and community engagement.

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Charity Toolbox: 100+ Nonprofit-Specific Tech Tools

Charity Toolbox: 100+ Nonprofit-Specific Tech Tools | The Good Scoop | Scoop.it

Practical tech tools for the social sector -- from marketing to fundraising to donor management. Bookmark this excellent list of resources compiled by dailytekk.

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