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Social media for values-driven organizations
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Video: How to Use Facebook to Reach Your Target Audience I The Future of Ink

Video: How to Use Facebook to Reach Your Target Audience I The Future of Ink | The Good Scoop | Scoop.it
Write Facebook posts that encourage people to self-identify their interests. You can then announce your digital products directly to these individuals.
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How Marketers Are Using Paid Social Media, New Research | Social Media Examiner

How Marketers Are Using Paid Social Media, New Research | Social Media Examiner | The Good Scoop | Scoop.it
This research shows marketers are increasing budgets and using social media in conjunction with other forms of advertising to stay in front of consumers.
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Facebook Reduces Cover Image Restrictions | V3 Integrated Marketing

Facebook Reduces Cover Image Restrictions | V3 Integrated Marketing | The Good Scoop | Scoop.it
Facebook quietly removed most of its cover image restrictions, giving brands and businesses a chance to include previously banned info.
Kimberly Flaherty's insight:

Facebook cover photos can now include contact information, a call to action, and other information that was previously prohibited by the old terms of service. Read this and update yours for the best impact.

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11 Reasons People Aren’t Responding to Your Facebook Posts | Constant Contact Blogs

11 Reasons People Aren’t Responding to Your Facebook Posts | Constant Contact Blogs | The Good Scoop | Scoop.it

"You know that silence during a dinner when, suddenly, no one has anything to say? That uncomfortable silence is being recreated on Facebook pages everywhere."

Kimberly Flaherty's insight:

Good tips for engaging friends and fans

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The Ultimate Complete Final Social Media Sizing Cheat Sheet | LunaMetrics

The Ultimate Complete Final Social Media Sizing Cheat Sheet  | LunaMetrics | The Good Scoop | Scoop.it

"Need pixel dimensions and sizing information for Facebook, Twitter, Google+, YouTube, Pinterest, or LinkedIn? We put it all in one handy graphic."

Kimberly Flaherty's insight:

Save this cheat sheet. It includes all updated sizes and dimensions for key social media.

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Top 25 Nonprofits Reach Only 32M of One Billon Facebook Users | TechCrunch

Top 25 Nonprofits Reach Only 32M of One Billon Facebook Users | TechCrunch | The Good Scoop | Scoop.it

Facebook now has one billion monthly active users, but relatively few use it for social causes.

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Six Things Nonprofits Should Know About Facebook Ads | Beth's Blog

Six Things Nonprofits Should Know About Facebook Ads  | Beth's Blog | The Good Scoop | Scoop.it

Note From Beth Kanter: Here's some quick tips on using Facebook Ads.  The most important thing to remember is that being successful, especially with ads, depends on using measurement and metrics.

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40 Ways to Get Banned From the Top 5 Social Networks | Hubspot

40 Ways to Get Banned From the Top 5 Social Networks | Hubspot | The Good Scoop | Scoop.it

Learn about the policies on the most popular social networks that all marketers should understand.

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9 tips for non-profits to extend the life of your tweets | DonorDriven

9 tips for non-profits to extend the life of your tweets | DonorDriven | The Good Scoop | Scoop.it

The lifespan of a tweet or a Facebook update is surprisingly short, so plan your social media fundraising strategy accordingly.

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Do People Really "Like" Your Facebook Page? | The NonProfit Times

Just because your nonprofit's Facebook page has a lot of "Likes" doesn't mean people actually like it.

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What Facebook Interest Lists Mean For Your NPO | Inspiring Generosity

What Facebook Interest Lists Mean For Your NPO | Inspiring Generosity | The Good Scoop | Scoop.it

If your nonprofit gets added to multiple Interests Lists, you will extend your reach beyond your Facebook fanbase. Here's how you can take advantage of Interest Lists.

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11 Ways Facebook Page Timelines Change Your Content Strategy

11 Ways Facebook Page Timelines Change Your Content Strategy | The Good Scoop | Scoop.it

The new Facebook page timeline layout changes the way your organization needs to think about content. Be prepared before March 30.

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How Social Media Impacts Your Search Rankings

How Social Media Impacts Your Search Rankings | The Good Scoop | Scoop.it
Social media websites like Facebook and LinkedIn always rank well for businesses. The content you are posting on your social media networks also has an impact on your overall ranking
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Run Your Social Media Campaigns Like a Pro | SpinSucks

Run Your Social Media Campaigns Like a Pro | SpinSucks | The Good Scoop | Scoop.it

"Social media campaigns are a great way to build brand awareness. Here are tips to running a clean campaign."

Kimberly Flaherty's insight:

Social media contests that don't comply with guidelines are far too common. Don't do that. Play by the rules and get results.

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50 Social Media Case Studies You Need To Bookmark | Simply Zesty

50 Social Media Case Studies You Need To Bookmark  | Simply Zesty | The Good Scoop | Scoop.it
With so many social media platforms to choose from, knowing which one will generate results, or even figuring out how you can use them to achieve your objectives can be difficult to figure out.
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What the new Facebook search means for nonprofits and supporters | Nonprofit Nate

What the new Facebook search means for nonprofits and supporters  | Nonprofit Nate | The Good Scoop | Scoop.it

"Facebook’s latest development, called ‘Graph Search’, may really change things. Here’s why."

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Pre-Thanksgiving Special: Trio of Updates From Facebook & Pinterest | PR News

Pre-Thanksgiving Special: Trio of Updates From Facebook & Pinterest | PR News | The Good Scoop | Scoop.it

Updates from PR News:


Facebook launches both a job-listing app and a brand-pages-only news feed, while Pinterest is increasing its efforts to work with businesses.

Kimberly Flaherty's insight:

Updates courtesy of PR News

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Top 10 Facebook Apps for Fan Engagement and Building Community | Social Media Examiner

Top 10 Facebook Apps for Fan Engagement and Building Community | Social Media Examiner | The Good Scoop | Scoop.it

The best Facebook apps to enhance and build your community while making your life easier with a little automation.

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5 Steps to Combining the Power of Email and Facebook for Your Nonprofit | Constant Contact

5 Steps to Combining the Power of Email and Facebook for Your Nonprofit | Constant Contact | The Good Scoop | Scoop.it

Molly Feltner of Gorilla Doctors couldn’t have asked for a better end to 2011.


After 25 years of providing emergency medical care to endangered gorillas in regions of Rwanda, Uganda, and the Democratic Republic of Congo, the organization held a month long fundraiser in December and raised $100,000.


How did they do it?

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The Best (And Worst) Times To Post On Social Networks [INFOGRAPHIC] | AllTwitter

The Best (And Worst) Times To Post On Social Networks [INFOGRAPHIC] | AllTwitter | The Good Scoop | Scoop.it

Content may be king, but timing can't be underestimated.


Check out this infographic showing the best -- and worst -- times to post to Twitter, Facebook, Pinterest, and Google+

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How Seattle Children’s Hospital went outside the box with its Facebook page | Holtz Communications

For communicators tasked with fueling a hospital’s social media efforts, the tale of Seattle Children's Hospital should spark some thinking beyond the usual grist for the newsfeed mill.

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HOW TO: Post Milestones to Your Nonprofit’s Facebook Page | Nonprofit Tech 2.0

HOW TO: Post Milestones to Your Nonprofit’s Facebook Page | Nonprofit Tech 2.0 | The Good Scoop | Scoop.it

Tthe new Facebook Timeline design rolls out on March 30. One new function is the ability to post Milestones to your Timeline.

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5 Innovative Uses Of Timeline For Facebook Pages | Fast Company

5 Innovative Uses Of Timeline For Facebook Pages | Fast Company | The Good Scoop | Scoop.it

"[I]t's hard to understate the benefits of Timeline to non-profits and NGOs. The emphasis on narrative, history, and photography makes it easy for these programs to highlight their achievements while directly engaging with fans and patrons in ways pamphlets and mailers never could."

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