Gamifying Qualitative Research | Good Pedagogy |

the article is from Quirks Marketing Research Review magazine, December 2012 issue, titled "Getting in the game" by Susan Fader, which talked about subtly introducing elements of game playing into qualitative market research.


but what interest me is that how all of the approaches are devised to strengthen the interaction when conducting qualitative research for marketing research. it's another point where we emphasize on the significance of face to face meeting. 


curious how the advent of MOOCs and other massively and probably intensively online learning, would influence the way the society interact.