Create Your Personal Brand: 8 Steps | Good News For A Change | Scoop.it

Personal branding has evolved since management guru Tom Peters defined the termway back in 1997. (He also provided some wicked quaint advice, like "sell the sizzle, not the steak.")

Today, your personal brand reflects the information that's available about you on the Web, mostly on social media platforms. This post explains how to create your personal online brand online, based on interviews with four of the smartest people in the branding business:


Via Daniel Watson, Claudia Crescenzi