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Was Apple's Logo Really Designed Using The Golden Ratio? - Cult of Mac

Was Apple's Logo Really Designed Using The Golden Ratio? - Cult of Mac | Golden Section | Scoop.it
Cult of Mac
Was Apple's Logo Really Designed Using The Golden Ratio?
Cult of Mac
Apple is well-known for its love of the so-called golden ratio, an “extreme and mean” mathematical ratio that designers as far back as the third-century B.C.
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Reaching the Golden Mean of Branded to Non-Branded Traffic ...

Reaching the Golden Mean of Branded to Non-Branded Traffic ... | Golden Section | Scoop.it
Traffic Marketers from strong brands pursue the 60/40 percent ratio of branded and non-branded traffic. They recognize the value of long-tail visitors, whose net-new traffic spikes traffic by 50 percent or more.
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The Golden Rule of Marketing Automation - ClickZ

The Golden Rule of Marketing Automation - ClickZ | Golden Section | Scoop.it
To follow the new golden rule of marketing we only need to understand three basic principles: tracking, stages, and velocity.

 

Being relevant is the key to the new golden rule of marketing, but being relevant in modern times means something very different than it did 20 years ago. Marketing automation has given birth to large-scale individual tracking, and the ability for dynamic marketing.

 

To follow the new golden rule of marketing we only need to understand three basic principles:

Tracking. Tracking is the only way to have full knowledge of your prospects. Tracking can be done across all mediums these days with proper marketing technology. Tracking also can be done on macro and micro levels.Stages. Once we have a database of individual information we can utilize this to be critically relevant. To become critically relevant we must understand that people have stages they move through as they progress toward a purchase. Without tracking technology it is impossible to identify which stage a prospect is in. With tracking we can easily determine lead stage, allowing us to change our messaging on a micro/personal level to always be relevant to our prospects throughout their research cycle.Velocity. Velocity of leads in each stage is the proper report to evaluate your campaigns. This allows us to see how long leads are staying at each stage, and by decreasing time of leads in each stage we can increase the number of leads we send to sales.
Via marketingIO
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marketingIO's curator insight, March 12, 2013 8:50 AM

This is a nice, clean post that gets to the crux of the matter when it comes to marketing's increased relevancy in the organization: use the technology that is available to improve the value you bring to your colleagues.


  • See the article at www.clickz.com
  • Receive a daily summary of The Marketing Automation Alert directly to your inbox. Subscribe here (your privacy is protected).
  • If you like this scoop, PLEASE share by using the links below.
  • iNeoMarketing merges marketing automation with content marketing for a powerful lead management solution, configured and managed by our knowledgeable, experienced staff.  Contact us.
Craig Goldstein's curator insight, March 12, 2013 9:21 AM

The new marketing tool - be relevant!  This is right on target!

Arturo Nava's comment, March 12, 2013 11:01 AM
Autor: Mathew Sweezey
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Apple Inc. (AAPL) Lacks Golden Ratio Compliant Image - ValueWalk

Apple Inc. (AAPL) Lacks Golden Ratio Compliant Image - ValueWalk | Golden Section | Scoop.it
Apple Inc. (AAPL) Lacks Golden Ratio Compliant Image ValueWalk Over the years, mainly though the medium of forum posts and photo shopped images, many have claimed that the company's logo lines up with a particularly interesting mathematical...
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Rediscovery of Lost Pythagorean Sacred Geometry, Platos Divided Line & Pentagram Part 1

Pythagoras, Plato, and Plotinus after them were well aware, by their intense study of geometry and nature, the Golden section. The purpose of this very small...

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Applying Divine Proportion To Your Web Designs | Smashing Magazine

Applying Divine Proportion To Your Web Designs | Smashing Magazine | Golden Section | Scoop.it
Effective web design doesn't have to be pretty and colorful — it has to be clear and intuitive; in fact, we have analyzed the principles of effective design in our previous posts. However, how can you achieve a clear and intuitive design solution?

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Cole Swensen | If a garden of Numbers - #TdF #Anthologie Poésie d'un jour

Cole Swensen | If a garden of Numbers - #TdF #Anthologie Poésie d'un jour | Golden Section | Scoop.it
« Poésie d’un jour

 

 

 

 

 

 

 

 

 

Image, G.AdC

 

 



IF A GARDEN OF NUMBERS


If a garden is the world counted
                                                           and found analogue in nature
One does not become two by ever ending
                                                                          so the stairs must be uneven in number
and not exceed
thirteen without a pause
of two paces’ width, which
                                                for instance, the golden section
                           mitigates between abandon
and an orchestra just behind those trees,
gradations of green that take a stethoscope: we risk:

 

 

NOTE d’AP : Le nôtre de Cole Swensen (Editions Corti, Série américaine) sera disponible en librairie le 4 avril 2013.


Via Angèle Paoli | TdF Actu
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If God was a photographer – Advanced composition:

If God was a photographer – Advanced composition: | Golden Section | Scoop.it

So, if you’ve read anything about photography you will no doubt have come across the rule of thirds as demonstrated by the picture Cheesy Mouse below and if not, here is a free lesson here on the subject (http://goo.gl/Iatg6).

 

For a series of complex reasons, areas of importance in a picture are best placed where the lines intersect and most cameras and apps can provide you with an on screen grid to help your composition. It’s a great starting place to help you take better pictures, but it’s really only a dumbed down version of composition for photographers.

 

The golden ratio can be seen in artwork as early as 300 b.c, and in the 16th century it was dubbed the divine proportion. It is a mathematical formula called PHI and crops up in an extraordinarily diverse range of nature, artwork and design (from the Mona Lisa to the Great Pyramids) and has fascinated some of the greatest thinkers of our time.

 

Essentially, scientists have proven that when you read a picture (yes read…more on that in my forthcoming book and advanced lessons) your brain is looking for the presence of the Golden ration as it defines beauty.

For our purposes and to keep it simple, we are going to look at the Golden Spiral, as it is about placement and flow; helping guide the viewer’s eye and deliver satisfaction.

 

The Spiral is the natural path your follows as your brain tries to make sense of what it is viewing (like listening to a joke) and by placing the focal point at the end of the spiral you are delivering the punch line.

 

So, by understanding this, your compositions can deliver more impact and you’ll produce more successful pictures.

 

Read more : http://goo.gl/AP1wf

 


Via 173 Sud, Chrisange
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173 Sud's curator insight, May 19, 2013 11:58 AM

 

Suggestions :

 

Beyond the Rule of Thirds (http://goo.gl/Vp5f9)

Use the golden ratio to make great pictures PDF (http://goo.gl/UEXrg)