by Shivom Seth:
"Gold prices may have ended at a five-month high, marking their biggest monthly gain since January this year, but in India discounts are on offer. India Post has announced a 6.5% discount on the sale of gold coins on the occasion of Pushya Nakshatra which falls on September 12, this year.
"The word 'Pushya' means to strengthen, to fortify. The word etymologically means 'to nourish', and traditionally a person cannot think beyond gold investments on this day. Pushya Nakshatra is considered the most auspicious day to make valuable investments and purchases.
"It is a customary practice for people to purchase gold and, by observing tradition, increasing their good karma and good efforts.
On the occasion of Pushya Nakshatra, a special discount is being offered, said Chief Postmaster General Poornachandra Rao. Gold coins, sold in association with Reliance Money Infrastructure, are available in denominations ranging from 0.5 grams to 50 gram denomination coins, he added.
"Given the day's meaning to nourish or to replenish, multiply and strengthen, consumers are wont to go overboard by buying gold in any form. The price of gold does not make a difference at this time,'' said Pushkarna Sharma, bullion retailer. ..."