Gold has beaten real estate buys in South India by a huge margin as the most preferred mode of investment.
by Shivom Seth:
MUMBAI (MINEWEB) -
In the Southern states of India, where real estate is often considered one of the safest investment options, gold has triumphed investments in property. A recent study has shown that over the last three years, 70% of Kochi residents in Kerala opted for gold against 9% who chose real estate.
As a region, South India is the largest consumer of gold in the country, with jewellery chains increasingly targeting the region with their expansion plans. The four southern states tend to account for over 40% of the nation's overall gold demand.
The study also found that demand for gold as an investment has been gaining momentum among consumers, especially in Cochin and even across Delhi, in North India. Though gold is price sensitive, the study held that it is insensitive to price ...