Chinese silver producer China Silver Group Limited has decided to enter the retail and e-commerce business.
On the cards are an e-commerce platform in China, promoting silver jewellery, as well as a series of retail brands.
China Silver Group, one of the largest silver producers in China in terms of annual production volume expects to launch the platform and brands next month in a bid to leverage its sales off of its existing silver production business.
Chief executive of the China Silver Group Chen Wantian said the company was interested in opportunities that could secure raw materials to increase production. Speaking about the e-commerce potential, he added that there is strong demand for silver jewellery in China, with consumers viewing it has offering value for money. ...