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In 2012, during the Olympic and Paralympic Games, the eyes of the world will be focused on East London. More than 20,000 broadcasters, photographers and journalists will be sending stories and images around the globe from the Olympic Press and Broadcast Centre. No comment yet.
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Ebiquity have been busily analysing the work of the Olympic sponsors since the Beijing Games ended and focused turned to London. With 53 official IOC and LOCOG sponsors, partners and suppliers all vying for attention around this event, standing out and making a return on the sizeable investments involved is no simple task. Delete the scoop?
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M&C Saatchi has created an integrated campaign to raise awareness of travel behaviour during the 2012 Olympic and Paralympic Games. Developed for Transport for London (TfL), the Olympic Delivery Authority (ODA), and other transport operators, this is set to be one of the biggest communications campaign associated with the London 2012 Games, and launches on 30 January. Delete the scoop?
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Sebas tian Coe, more often referred to as Seb Coe, won his first major race in the 800m event at the European Indoor Championships. Two years later he set his first world-records in the 800m and mile races. Delete the scoop?
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insidethegames.biz brings you the latest news from the Olympic, Paralympic and Commonwealth Games. Delete the scoop?
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British Airways (BA) have launched their latest London 2012 themed advert, 'The Race' – a light hearted look at the build-up to this summer's Olympics, on Facebook and Google+. Delete the scoop?
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Moving to Oregon, sleeping in an air-thinning tent, and training come what may. Sports Reporter Keme Nzerem meets Mo Farah on his quest for distance running world domination.
Via Met Film Production Delete the scoop?
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Apparently there are hyenas in this forest. I'm running behind Tadele Geremew Mulugeta, an Ethiopian marathon runner, zigzagging back and forth on tiny narrow trails, leaping over rocks, ducking under overhanging branches. It's not like running in Kenya.
I've come to Ethiopia to learn something about Kenya's greatest (nay, only) distance-running rivals. In Ethiopia, all the athletes come to live in the north of Addis Ababa, where forested mountains rise up above the city to an altitude of over 3,000m.
Unlike in Kenya, where the athletes live in training camps, the Ethiopian runners live scattered around the chaotic, rubble-strewn neighbourhoods, mostly in modest, rented accommodation. But early every morning, the hills are alive with the sound of pattering feet as hundreds of runners criss-cross the pathways, snaking their way up and down the steep slopes
- Adharanand Finn Via Met Film Production Delete the scoop?
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The world's biggest sporting event means all eyes will be on London, but can a cultural extravaganza compensate for the commuter hell and commercial chaos facing those of us trapped in the city?
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In the book I review sponsorships in the broader context of Olympic history, as well as host city bids, economic impact, marketing strategy, and the more recent advances in social media. While the book is still a month or two away from release, ...
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Austin American-StatesmanGone and forgotten, marathon runner Benita Willis qualifies for OlympicsHerald SunAFTER qualifying for her fourth Olympic Games, marathon runner Benita Willis had a message for her critics: the coffin can wait.
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Legacy owner for Olympic Village announced... Delete the scoop?
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Watch the new video here (Cadbury spins new gold for Olympics campaign http://t.co/L5fIwQ0K Coke and Cadbury both making music big part of their Olympic campaigns...)... Delete the scoop?
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WITH ONE LAP REMAINING in the women’s 1,500-meter final at the 2011 World Championships in track and field, US runner Jenny Barringer Simpson clung to the back of the lead pack. She was in ninth... Delete the scoop?
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To lighten up your Monday morning we've got BBH's latest campaign for British Airways. British Airways is the official airline partner of the London Olympic games and the 60-second TVC pits baggage from different countries against each other in an Olympic style race backed by commentary. Delete the scoop?
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More Than The GamesLONDON 2012: Locog's ticket secrecy only fuels public cynicism ahead of the GamesMore Than The GamesAs long as Locog remain silent, it will only fuel those who claim they are only achieving their 75 percent target by using the... Delete the scoop?
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Artist David Gilliver creates incredible images in ...Daily MailBy Katie Silver With 172 days before the start of the tournament, financial executive David Gilliver has paid homage to the eagerly anticipated games... Delete the scoop?
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Lord Sebastian Coe, has been at the heart of 2012 Summer Olympics in London from its very beginning, this may qualify as the biggest race of his life (From LBS Strategy Business Review: Seb Coe on running the Games - Delete the scoop?
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True North Media House was the first manifestation of a social media centre at the Olympic Games and it was conceived through radical principles. Without a ...
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Here’s a selected workout that Kenenisa Bekele did around 10 days before his 2007 10k world championship win, the same race which I wrote about on an earlier blog. 16x (400 in 52-54, rest, 200 in 24-25) w/ 90sec-2min rest b/w everything Via Met Film Production Delete the scoop?
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U.S. Olympic Runner Nick Symmonds Auctioning Off Twitter Tattoo On Shoulder During 2012 London Games
Olympic track athlete Nick Symmonds is offering one lucky bidder a chance to buy ad space for their Twitter handle during the 2012 London Olympic Games. The interesting part? It would come in the form of a tattoo on his shoulder.
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Jamaican sprinter mimics Virgin founder in multimillion-pound advertising campaign.
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RT @underworldlive: Underworld announced as Music Directors for the Opening Ceremony of the London 2012 Olympic Games http://t.co/QI6WOcJP http://t.co/tvkSIvJj...
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The London 2012 Olympic medals have been unveiled in a special ceremony at Delete the scoop?
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More tickets available this week ... we hope! Delete the scoop?
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