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Pick the Right Color for Design or Decorating with This Color Psychology Chart

Pick the Right Color for Design or Decorating with This Color Psychology Chart | Going Mobile | Scoop.it
Colors, we've seen before, quickly convey emotions and affect people's moods. Whether you're choosing paint for a room or are designing a presentation, this Psychology of Color chart, which matches specific Pantone colors, can come in handy.
Danielle's insight:

Geting ready to design an app, website or even a room in your home? Then you will want to check out this infograph on color and feelings they evoke,

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Study: Many Brands Clueless on Meeting Mobile Customer Needs

Study: Many Brands Clueless on Meeting Mobile Customer Needs | Going Mobile | Scoop.it
The study, from Kontagent and Econsultancy, suggests brands take time to develop a complete mobile strategy with clear objectives. (If you find yourself challenged to develop a mobile marketing strategy, you're not alone.
Danielle's insight:

If you're mimicking your desktop experience for your mobile consumers you're leaving behind what make mobile unique and money on the table. Design your mobile experience to accomodate the fact that consumers on mobile are ready to take action so give them information that is actionable.

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