by Daniel Melbye
"For years nonprofits have used storytelling as a way to share the impact of their work with donors and the community. Typically these stories illustrate a specific case of how individuals and communities have been transformed through these charitable projects. These stories often provide the reader with an emotional connection to the non-profit and can serve as powerful examples of how an organization is truly working to make a difference.
"Many people might consider data to be something of a boring topic that is unlikely to inspire potential supporters and that is of limited use to non-profits seeking those developing rich content, but data can be used to share stories that gives organizations the power to both better understand the impact they’re making and share it effectively with others."
Via Jim Lerman