A huge and rapidly growing market The agave nectar industry is a growing market that has an estimated production of 3,000,000 gallons per year (Noel, 2008). This growth is fueled by the public’s growing awareness of the negative health aspects caused by using artificial sweeteners, refined sugars, and high fructose corn syrup. The market has responded by switching to alternative sweeteners that are natural and healthier: agave syrup, stevia, etc.
The ‘other alternative sweetener’ industry in the United States, which only includes fully-natural sweeteners (agave nectar, stevia), had annual retail sales of $38 million in 2008, estimated 2011 sales of $72 million, with projected annual revenue of $102 million in 2013 and $145 million in 2018 (Freedonia, 2009). The growth in the ‘other alternative sugar’ industry is due to the growing demand for organic food products, and consumer trends towards healthier eating.
Via Eric Stonecipher