Pinterest has agreed to buy mobile meme maker Pext and community powered shopping app The Hunt in two talent-driven deals that are set to close immediately, Pinterest said Tuesday. Terms were not disclosed.
A new study seeks to classify the personalities of those who engage in trolling and to dissect this predatory behavior. The report by Erin Buckels of the University of Manitoba and two of her colleagues investigated the behavior patterns of people who enjoyed online trolling and investigated whether they possessed personality traits exhibiting manipulation and deceit, narcissism, an absence of remorse, and/or a willingness to inflict pain on others.
This type of behavior has disturbing implications. The individual who gets pleasure from “hunting” fellow humans for this sort of degrading “sport” shows serious signs of predatory and destructive tendencies. In fact, the practice of trolling has become so blatant that several websites have taken action to prevent it.
Most social media marketers will tell you that video marketing is their priority in 2016. In 2014, global mobile video traffic grew by 55% and we can expect to see a similar statistics for 2015 as December wraps. Video marketing is no longer a "nice-to-have". Over the course of a couple of years, this content medium has become a "must-have" and brands need to adapt. We at Simply Measured have felt similar pressures to adopt the video medium and have seen an increasing demand via Twitter, Facebook, etc. Videos are tough. They can be time consuming. As you can see below, it's one of our least utilized content type, but our second-most engaging on (and this is just on Twitter). This chart from the Simply Measured Twitter Account Report shows engagement-per-post by content type. Since we're well in the throws of this video endeavor, we decided to compile 5 of the biggest things we've learned from creating and promoting social media videos over the past couple years. Check them out: 1.
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