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Everything social media. I'm a Digital Communications Supervisor at the City of Calgary and these are articles of interest to my day-to-day work!
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Instagram is shaking up its feed with an algorithm: what brands need to know

Instagram is shaking up its feed with an algorithm: what brands need to know | Go Social Media | Scoop.it
Brands could find that their efforts to market to users on Instagram are about to get more complicated.
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Twitter Reports No User Growth in the Fourth Quarter

Twitter Reports No User Growth in the Fourth Quarter | Go Social Media | Scoop.it

The company’s stock closed at an all-time low Tuesday for the third day in a row, closing at $14.40.

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The 7 biggest mistakes in social media (and how to avoid them) - Denver Business Journal

The 7 biggest mistakes in social media (and how to avoid them) - Denver Business Journal | Go Social Media | Scoop.it
Are you finally pulling the trigger on the social media strategy that everyone says you need? Take a moment to make sure you’re not making these mistakes.
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I must have posted an article like this a dozen times already but I keep seeing the same mistakes out there...so here it is again.

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How to Gather Fan Feedback on Social Media

How to Gather Fan Feedback on Social Media | Go Social Media | Scoop.it

Customers are turning to social media as their go-to channel for feedback. It's never been more important for brands to listen in.

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How Social Media Has Changed And Why You Should Keep Up

How Social Media Has Changed And Why You Should Keep Up | Go Social Media | Scoop.it

The social world is about to welcome 2016. How did your business perform on social media during 2015?

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How “Making a Murderer” Made its Mark Through Social Media

How “Making a Murderer” Made its Mark Through Social Media | Go Social Media | Scoop.it

Using Brandwatch, we explore the analytics behind the latest social media craze, "Making A Murder."

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What You Need to Know About Dark Social and Attribution | Simply Measured

What You Need to Know About Dark Social and Attribution | Simply Measured | Go Social Media | Scoop.it
We just had a pretty great podcast recording session -- maybe our best ever -- with Brewster Stanislaw, Head of Attribution here at Simply Measured. We even
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Social Media Marketing: Instagram, Pinterest and YouTube Trends to Watch in 2016

Social Media Marketing: Instagram, Pinterest and YouTube Trends to Watch in 2016 | Go Social Media | Scoop.it

After predicting changes for Facebook and Twitter, we’ve decided to combine a few of the visual based social networks together.

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How the Internet Has Changed Bullying - The New Yorker

How the Internet Has Changed Bullying - The New Yorker | Go Social Media | Scoop.it
Maria Konnikova writes about how the Internet makes it harder to escape a bully—and easier to become one.
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How to Take Advantage of Social Media Analytics Tools

How to Take Advantage of Social Media Analytics Tools | Go Social Media | Scoop.it

Social Media. It’s everywhere. Inescapable. Last week, during the GOP debate, the Facebook icon got more airtime than any candidate.

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Stop Focusing on Your Brand’s Social Media Posting — Focus Here Instead | Simply Measured

Stop Focusing on Your Brand’s Social Media Posting — Focus Here Instead | Simply Measured | Go Social Media | Scoop.it
We know, this is a weird title for a post on a social marketing blog, but it’s not click bait: it’s true. Stop focusing on your brand’s social media
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Pinterest Makes Two More Acquisitions to Enhance E-Commerce and Image Recognition

Pinterest Makes Two More Acquisitions to Enhance E-Commerce and Image Recognition | Go Social Media | Scoop.it
Pinterest has agreed to buy mobile meme maker Pext and community powered shopping app The Hunt in two talent-driven deals that are set to close immediately, Pinterest said Tuesday. Terms were not disclosed.
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Facebook Testing New Call-to-Action Buttons for Video Ads?

Facebook Testing New Call-to-Action Buttons for Video Ads? | Go Social Media | Scoop.it
Facebook appears to be experimenting with a different type of call-to-action button for video ads.
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Linguists Not Exactly Wow About Facebook’s New Reactions

Linguists Not Exactly Wow About Facebook’s New Reactions | Go Social Media | Scoop.it
Be nice to your grammar-obsessed Facebook friends right now. They are having a rough week.
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How the 2016 presidential candidates measure up on social media

How the 2016 presidential candidates measure up on social media | Go Social Media | Scoop.it

Social media is an increasingly crucial part of campaigning for president. Here's how this year's candidates stack up ahead of the New Hampshire primary.

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Facebook & Twitter make UX changes in fight to stay social

Facebook & Twitter make UX changes in fight to stay social | Go Social Media | Scoop.it

Facebook and Twitter may be experiencing contrasting fortunes when it comes to monetising their user base, but they share many of the same problems.

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7 ways to automate social media

7 ways to automate social media | Go Social Media | Scoop.it

While having a social media marketing strategy is a necessity, it can become extremely time consuming. Between updating your profile, responding to customers, coming up with con...

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Stop Wasting Time on Social Media Marketing: 19 Steps to Social ROI

Stop Wasting Time on Social Media Marketing: 19 Steps to Social ROI | Go Social Media | Scoop.it

Social media is so simple anyone can do it. Wait, scratch that. Social media is so simple anyone can do it wrong.

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The Handy Character Count Guide for Blog Posts, Facebook Pages & More

The Handy Character Count Guide for Blog Posts, Facebook Pages & More | Go Social Media | Scoop.it

Want to optimize your blog and social media posts? Check out this guide to the character limits and ideal character counts for posts to your blog, Facebook, Twitter, LinkedIn, and Instagram.

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27 Superb Sites With Royalty Free Stock Images For Commercial Use

27 Superb Sites With Royalty Free Stock Images For Commercial Use That Can Be Used On Your Blogs, Websites, Social Media etc...

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Social media goes to journalism school | IOL

Social media goes to journalism school | IOL | Go Social Media | Scoop.it

News journalism is staking its survival on social media, and social media is betting big on news content.

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Adult Cyber Bullying -- Harassment in the Information Age

Adult Cyber Bullying -- Harassment in the Information Age | Go Social Media | Scoop.it
A new study seeks to classify the personalities of those who engage in trolling and to dissect this predatory behavior. The report by Erin Buckels of the University of Manitoba and two of her colleagues investigated the behavior patterns of people who enjoyed online trolling and investigated whether they possessed personality traits exhibiting manipulation and deceit, narcissism, an absence of remorse, and/or a willingness to inflict pain on others.

This type of behavior has disturbing implications. The individual who gets pleasure from “hunting” fellow humans for this sort of degrading “sport” shows serious signs of predatory and destructive tendencies. In fact, the practice of trolling has become so blatant that several websites have taken action to prevent it.
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How to Use Facebook Local Awareness Ads to Target Customers : Social Media Examiner

How to Use Facebook Local Awareness Ads to Target Customers : Social Media Examiner | Go Social Media | Scoop.it

Do you want to promote your local business to customers using Facebook? Discover how to target customers near your business with Local Awareness Ads on Facebook

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Facebook Gives Marketer Pages New Customer-Service Tools

Facebook Gives Marketer Pages New Customer-Service Tools | Go Social Media | Scoop.it
Marketers may have seen their abilities to initiate converstations with customers through Facebook compromised when Facebook curtailed their posts' organic reach.
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5 Things I’ve Learned About Marketing Videos on Social | Simply Measured

5 Things I’ve Learned About Marketing Videos on Social | Simply Measured | Go Social Media | Scoop.it
Most social media marketers will tell you that video marketing is their priority in 2016. In 2014, global mobile video traffic grew by 55% and we can expect to see a similar statistics for 2015 as December wraps. Video marketing is no longer a "nice-to-have". Over the course of a couple of years, this content medium has become a "must-have" and brands need to adapt. We at Simply Measured have felt similar pressures to adopt the video medium and have seen an increasing demand via Twitter, Facebook, etc. Videos are tough. They can be time consuming. As you can see below, it's one of our least utilized content type, but our second-most engaging on (and this is just on Twitter). This chart from the Simply Measured Twitter Account Report shows engagement-per-post by content type. Since we're well in the throws of this video endeavor, we decided to compile 5 of the biggest things we've learned from creating and promoting social media videos over the past couple years. Check them out: 1.
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