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#IsThisJournalism? Feature Interview with BitchslappedByLogic

#IsThisJournalism? Feature Interview with BitchslappedByLogic | Go Social Media | Scoop.it
Late Tuesday evening as mainstream media outlets rushed reporters to 193 Danzig St.
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Everything social media. I'm a Digital Communications Supervisor at the City of Calgary and these are articles of interest to my day-to-day work!
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15 Social Media Companies To Watch In 2015 - Forbes

15 Social Media Companies To Watch In 2015 - Forbes | Go Social Media | Scoop.it
This was an exciting year for social. About 300,000 apps were added to the Apple App Store. Eighty-five billion apps have been downloaded since October. Instagram’s active use grew by 23 percent.
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9 Things You’re Doing Wrong on Social Media

9 Things You’re Doing Wrong on Social Media | Go Social Media | Scoop.it
Everyone thinks that being on social media is easy. Build a Facebook page, create a Twitter account and they’ll come.
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'Share-bait' and metrics don't build relationships

'Share-bait' and metrics don't build relationships | Go Social Media | Scoop.it
Is generating controversy for the sake of clicks and 'likes' worth the backlash? One chief marketing officer says it absolutely does not.
Jody_COC's insight:

"In short, the cult of metrics puts numbers over substance. When brands only pursue numbers, they are incentivized to use questionable tactics."

 

"I’d rather know what 100 people think than what 10,000 people click, because clicking doesn’t require much conscious thought or effort. The quality of social interaction isn’t determined by the number of people involved and how much noise they make. And that is the essence of this argument: I’m calling for marketers to prioritize substance over noise."

 

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Facebook Releases Updated Graph API

Facebook Releases Updated Graph API | Go Social Media | Scoop.it
Facebook announced the release of version 2.2 of its Graph API and updated software-development kits for iOS and Android to support the updated application-programming interface, also revealing that its ads API now supports versioning.
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How marketing firms are scanning your social media photos for clues - Daily Mail

How marketing firms are scanning your social media photos for clues - Daily Mail | Go Social Media | Scoop.it
Big brands have started using state-of-the-art computer software to scan the swathes of photos posted on sites such as Facebook for clues about their prospective customers.
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Just. Wow.

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The Science Behind a Compelling Social Media Campaign | Socialnomics

The Science Behind a Compelling Social Media Campaign | Socialnomics | Go Social Media | Scoop.it
More than just having a presence, a compelling social media campaign involves strategy, patience, creativity and dedication.
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The Huffington Post Continues to Dominate Facebook Publishers in Interactions, Shares

The Huffington Post Continues to Dominate Facebook Publishers in Interactions, Shares | Go Social Media | Scoop.it
The Huffington Post continued to dominate among publishers on Facebook in August, dominating in terms of both total interactions (likes, comments and shares) and shares, according to the latest data from social media news aggregator NewsWhip.
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A Smarter Approach to Public Safety

A Smarter Approach to Public Safety | Go Social Media | Scoop.it
The job of a public safety employee never ends. First responders don’t have the luxury of clocking out at 5 p.m. Threats to public safety can happen at any giv…
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The Idea Behind India's 'Rice Bucket Challenge'

The Idea Behind India's 'Rice Bucket Challenge' | Go Social Media | Scoop.it
Hang Dinh/Shutterstock.com India has come up with a localized version of the chilling ice bucket challenge—the charity stunt that has gone viral on social media.
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Daily Report: As Social Media Studies Proliferate, Experts Weigh Ethics Guidelines - New York Times (blog)

Daily Report: As Social Media Studies Proliferate, Experts Weigh Ethics Guidelines - New York Times (blog) | Go Social Media | Scoop.it
Daily Report: As Social Media Studies Proliferate, Experts Weigh Ethics Guidelines New York Times (blog) Professor Hancock was a co-author of the Facebook study in which the social network quietly manipulated the news feeds of nearly 700,000 people...
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Does Government Need an Exit Strategy for Facebook? 6 Ideas From our Experts

Does Government Need an Exit Strategy for Facebook? 6 Ideas From our Experts | Go Social Media | Scoop.it
The average person spends a half hour everyday on Facebook, according to Blog Herald. How do you spend your 30 minutes?

Surely you want every selfie, status u…
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The Do's and Don'ts of Responding to Social Media Comments

The Do's and Don'ts of Responding to Social Media Comments | Go Social Media | Scoop.it
 
Dealing with the public over social media when you are a public sector organization (PSO) posts a particular set of challenges. Some people inherently disli…
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12 Clever Ways to Use More Visuals on Social Media

12 Clever Ways to Use More Visuals on Social Media | Go Social Media | Scoop.it
Want to take your social media to the next level? Here some ways to make your social media posts more visual.
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How Facebook Left the Business of Social Media

How Facebook Left the Business of Social Media | Go Social Media | Scoop.it
Will Facebook evolve and bring value back to brands that want to go social? Or will it enter the business of connectivity?
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The Psychology of Twitter

The Psychology of Twitter | Go Social Media | Scoop.it
In an age where millions of people document their lives online, it begs the question: what are the psychological reasons behind Twitter? Read more about the psychology of social media here.
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With selfies and listicles, US politicians go vote-hunting on social media - Chicago Tribune

With selfies and listicles, US politicians go vote-hunting on social media - Chicago Tribune | Go Social Media | Scoop.it
WASHINGTON (Reuters) - From viral videos to selfies, listicles and "throwback Thursday" photos, candidates in the Nov. 4 midterm elections are leaving no social media stone unturned.
Jody_COC's insight:

One academic study found that 340,000 extra votes in the 2010 midterm elections were generated by a Facebook feature that reminded people to vote on Election Day and showed users photos of their friends who said they already voted. Facebook will bring back the feature this year in more than 10 languages.

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Social Proof in the User Experience

Social Proof in the User Experience | Go Social Media | Scoop.it
People are guided by other people’s behavior, so we can represent the actions, beliefs, and advice of the crowd in a design to influence users.
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Sheryl Sandberg on Atlas: ‘The Old Systems Don’t Work’

Sheryl Sandberg on Atlas: ‘The Old Systems Don’t Work’ | Go Social Media | Scoop.it
Facebook chief operating officer Sheryl Sandberg was in New York for Advertising Week 2014, where she spoke at the Brainstorm TECH marketing dinner at Mario Batali’s Del Posto restaurant, presented by Fortune, devoting much of her time to...
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8 Key Organizational Benefits of Having Social Employees

8 Key Organizational Benefits of Having Social Employees | Go Social Media | Scoop.it
Mark Burgess, author of “The Social Employee" and keynote speaker at PR News' 2014 Platinum PR Awards, discusses the opportunities for PR pros to become social leaders within their organizations. | MORE » The post 8 Key Organizational Benefits of...
Jody_COC's insight:

Instead of fearing employees who are skilled on social media, organizations need to embrace and leverage their skills.

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Highly opinionated people are social media minority, study finds - San Jose Mercury News

Highly opinionated people are social media minority, study finds - San Jose Mercury News | Go Social Media | Scoop.it
Highly opinionated people are social media minority, study finds San Jose Mercury News The study, done in conjunction with Rutgers University in New Jersey, challenges the view of social media as a vehicle for debate by suggesting that sites like...
Jody_COC's insight:

"most of us are more comfortable with ice-bucket challenges than political banter"

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Social Media Strategy: How Much Time Does a Good Strategy Really Take?

Social Media Strategy: How Much Time Does a Good Strategy Really Take? | Go Social Media | Scoop.it
A look at what's involved in a social media strategy and how much time it takes to invest in a quality strategy every week.
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Managing Digital Era Risks: Social Media Policies and More

Managing Digital Era Risks: Social Media Policies and More | Go Social Media | Scoop.it
Managing risks is part of the cost of doing business, and managing them well can be a competitive differentiator, in both the economic marketplace and the war…
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NJ school district to amend social media policy after lawsuit over student's tweet - NJ.com

NJ school district to amend social media policy after lawsuit over student's tweet - NJ.com | Go Social Media | Scoop.it
NJ school district to amend social media policy after lawsuit over student's tweet NJ.com The Journal reports that the district agreed in April to reimburse the student $9,000 in legal fees and to clarify its policy on social media monitoring as...
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The Link Between Social Media Activity And Corporate Reputation

The Link Between Social Media Activity And Corporate Reputation | Go Social Media | Scoop.it
This article is by Stephanie E. Bor, Ph.D., assistant professor at the University of Nevada, Reno. Companies understand that they cannot control everything their customers say about them in the unpredictable, spontaneous, and potentially viral realm of social media. This leads management asking questions such as: What can I do about [...]
Jody_COC's insight:

There seems to be a positive correlation between engagement and reputation. A well-handled social media presence can help enhance your reputation. Seems like common sense but always nice to have data to support this!

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