Is generating controversy for the sake of clicks and 'likes' worth the backlash? One chief marketing officer says it absolutely does not.
"In short, the cult of metrics puts numbers over substance. When brands only pursue numbers, they are incentivized to use questionable tactics."
"I’d rather know what 100 people think than what 10,000 people click, because clicking doesn’t require much conscious thought or effort. The quality of social interaction isn’t determined by the number of people involved and how much noise they make. And that is the essence of this argument: I’m calling for marketers to prioritize substance over noise."
Facebook announced the release of version 2.2 of its Graph API and updated software-development kits for iOS and Android to support the updated application-programming interface, also revealing that its ads API now supports versioning.
The Huffington Post continued to dominate among publishers on Facebook in August, dominating in terms of both total interactions (likes, comments and shares) and shares, according to the latest data from social media news aggregator NewsWhip.
Daily Report: As Social Media Studies Proliferate, Experts Weigh Ethics Guidelines New York Times (blog) Professor Hancock was a co-author of the Facebook study in which the social network quietly manipulated the news feeds of nearly 700,000 people...
WASHINGTON (Reuters) - From viral videos to selfies, listicles and "throwback Thursday" photos, candidates in the Nov. 4 midterm elections are leaving no social media stone unturned.
One academic study found that 340,000 extra votes in the 2010 midterm elections were generated by a Facebook feature that reminded people to vote on Election Day and showed users photos of their friends who said they already voted. Facebook will bring back the feature this year in more than 10 languages.
Facebook chief operating officer Sheryl Sandberg was in New York for Advertising Week 2014, where she spoke at the Brainstorm TECH marketing dinner at Mario Batali’s Del Posto restaurant, presented by Fortune, devoting much of her time to...
Mark Burgess, author of “The Social Employee" and keynote speaker at PR News' 2014 Platinum PR Awards, discusses the opportunities for PR pros to become social leaders within their organizations. | MORE » The post 8 Key Organizational Benefits of...
Instead of fearing employees who are skilled on social media, organizations need to embrace and leverage their skills.
Highly opinionated people are social media minority, study finds San Jose Mercury News The study, done in conjunction with Rutgers University in New Jersey, challenges the view of social media as a vehicle for debate by suggesting that sites like...
"most of us are more comfortable with ice-bucket challenges than political banter"
NJ school district to amend social media policy after lawsuit over student's tweet NJ.com The Journal reports that the district agreed in April to reimburse the student $9,000 in legal fees and to clarify its policy on social media monitoring as...
This article is by Stephanie E. Bor, Ph.D., assistant professor at the University of Nevada, Reno. Companies understand that they cannot control everything their customers say about them in the unpredictable, spontaneous, and potentially viral realm of social media. This leads management asking questions such as: What can I do about [...]
There seems to be a positive correlation between engagement and reputation. A well-handled social media presence can help enhance your reputation. Seems like common sense but always nice to have data to support this!