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Social media - Globe and Mail

Social media - Globe and Mail | Go Social Media | Scoop.it

E-mail spam dropped 13 per cent last year as malware authors switched focus to other platforms.

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Everything social media. I'm a Digital Communications Supervisor at the City of Calgary and these are articles of interest to my day-to-day work!
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When science outreach means tweeting carcass photos

When science outreach means tweeting carcass photos | Go Social Media | Scoop.it
For Anne Hilborn, the drive to tweet about cheetah poop and hyena sex began in 2014. That’s when she went on a research trip to Tanzania for her PhD at Virginia Tech, where looked at the impac
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Um...ewwww.
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Flynn's resignation buries Valentine's Day on social media

Flynn's resignation buries Valentine's Day on social media | Go Social Media | Scoop.it
Social Cues: The day of romance got lost somewhere among the breaking news trends.
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EPA media blackout, contract freeze ordered by Trump administration

EPA media blackout, contract freeze ordered by Trump administration | Go Social Media | Scoop.it
The Trump administration​ has instituted what it described as a temporary media blackout at the Environmental Protection Agency and barred staff from awarding any new contracts or grants
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"The executive director for the advocacy group Public Employees for Environmental Responsibility, Jeff Ruch, said the orders go beyond what has occurred in prior presidential transitions. 

 “We’re watching the dark cloud of Mordor extend over federal service,” Ruch said Tuesday, referring to the evil kingdom in the epic fantasy, The Lord of the Rings." 
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Fighting online trolls with bots

Fighting online trolls with bots | Go Social Media | Scoop.it
The wonder of internet connectivity can turn into a horror show if the people who use online platforms decide that instead of connecting and communicating, they want to mock, insult, abuse, harass and even threaten each other
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This is great!
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Misinformation on social media: Can technology save us?

Misinformation on social media: Can technology save us? | Go Social Media | Scoop.it
If people can be conned into jeopardizing our children's lives, as they do when they opt out of immunizations, could they also be conned out of democracy?
Jody_COC's insight:
"This algorithmic bias toward engagement over truth reinforces our social and cognitive biases. As a result, when we follow links shared on social media, we tend to visit a smaller, more homogeneous set of sources than when we conduct a search and visit the top results. Existing research shows that being in an echo chamber can make people more gullible about accepting unverified rumors. But we need to know a lot more about how different people respond to a single hoax: Some share it right away, others fact-check it first."
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Should we tax Facebook to pay for journalism?

Should we tax Facebook to pay for journalism? | Go Social Media | Scoop.it
In the days leading up to and following this election, Facebook has been called lots of things — "a website," "an internet company," "a major player in the media universe," "a strange new clas...
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"Among the proposed answers, the British Media Reform Coalition (MRC) and the National Union of Journalists are currently pushing the British Parliament to amend the Digital Economy Bill currently in play, to include a 1 percent levy on "large digital intermediaries" — Facebook and Google in particular — to fund nonprofit sources of investigative reporting like the Bureau of Investigative Journalism, ProPublica, or BBC. In other words, even if you can’t force platforms to take on the accountability of acting as media, we have the power to make them fund journalism."

Hell yeah.
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5 Important Facebook Metrics and How to Improve Them

5 Important Facebook Metrics and How to Improve Them | Go Social Media | Scoop.it
Determining the success of your Facebook activity isn't hard—you just need to know where to look, and what your metrics are telling you.
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What Will Break People’s Addictions to Their Phones?

What Will Break People’s Addictions to Their Phones? | Go Social Media | Scoop.it
Tristan Harris believes Silicon Valley is addicting us to our phones. He’s determined to make it stop.
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Four marketing mega trends nobody's talking about

Four marketing mega trends nobody's talking about | Go Social Media | Scoop.it
Some of the less obvious marketing mega trends are also some of the most important. Four developments you need to consider for 2017.
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With Spectacles, Snap Inc. eyes augmented reality future, raw reality present

With Spectacles, Snap Inc. eyes augmented reality future, raw reality present | Go Social Media | Scoop.it
Snap Inc.'s (née Snapchat's) video-recording glasses, Spectacles, offer a peek at the company's future and how to secure its present opportunity.
Jody_COC's insight:
More brilliance from Snapchat...
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Like. Flirt. Ghost: A Journey Into the Social Media Lives of Teens

Like. Flirt. Ghost: A Journey Into the Social Media Lives of Teens | Go Social Media | Scoop.it
Our writer embedded with five teenagers to chronicle their digital experiences and decipher their arcane rules and etiquette. You'll love what she found.
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Omni-Channel Marketing: A New Approach to Keyword Research

Omni-Channel Marketing: A New Approach to Keyword Research | Go Social Media | Scoop.it
In this article, I’ll define what this new path looks like, how you can adjust your strategy to be more visible to your ideal customers, and how targeted keyword research and optimization can lead to a dramatic improvement in engagement and...
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The merging of humans and machines is happening now

The director of DARPA writes exclusively for WIRED on the merging of humans and machines
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From the article:
The combination of insights from the researchers and their computer creates a model that does not simply document correlations - "When you see more of this, you'll likely see more of that" - but rather starts to unveil the all-important middle steps and linkages of cause and effect, the how and why of molecular interactions, instead of just the what. In doing so, they make a jump from big data to deep understanding.
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How Social Media Will Change By 2020: An Informed Hypothesis on the Future of Social - Social Media Explorer

How Social Media Will Change By 2020: An Informed Hypothesis on the Future of Social - Social Media Explorer | Go Social Media | Scoop.it
When social media platforms first started to emerge in the mid-2000s, they served a very specific purpose; they were opportunities for individuals to claim some sort of personal presence online and connect virtually with others attempting...read more
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Facebook Is Developing Animated Selfie Masks for Brands

Facebook Is Developing Animated Selfie Masks for Brands | Go Social Media | Scoop.it
Facebook has been working with Hollywood studios to be the first brands to create masks on the social network, as it challenges Snapchat in augmented reality.
Jody_COC's insight:
From the article: Thanks to the lenses and augmented reality, Snapchat is viewed as the younger, more free-spirited platform to Facebook's more mature, even formal atmosphere. It's a dynamic that Facebook is eager to shake up.
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All climate change references deleted from WhiteHouse.gov as new chapter begins

All climate change references deleted from WhiteHouse.gov as new chapter begins | Go Social Media | Scoop.it
A dramatic shift in language foreshadows a dramatic shift in policy
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See what Facebook thinks is in your pictures with new Chrome plugin

See what Facebook thinks is in your pictures with new Chrome plugin | Go Social Media | Scoop.it
A developer shared a new Chrome extension that reveals what Facebook thinks it sees in your pictures. Its algorithms add more detailed tags for the setting, number of people and objects to images.
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Facebook's Problem Is More Complicated Than Fake News

Facebook's Problem Is More Complicated Than Fake News | Go Social Media | Scoop.it
The popular claim that “filter bubbles” are why fake news thrives on Facebook is almost certainly wrong
Jody_COC's insight:
From the article:

These two factors—the way that anger can spread over Facebook’s social networks, and how those networks can make individuals’ political identity more central to who they are—likely explain Facebook users’ inaccurate beliefs more effectively than the so-called filter bubble. 

If this is true, then we have a serious challenge ahead of us. Facebook will likely be convinced to change its filtering algorithm to prioritize more accurate information. Google has already undertaken a similar endeavor. And recent reports suggest that Facebook may be taking the problem more seriously than Zuckerberg’s comments suggest.
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Police force deletes Twitter posts with 'ISIS hand gesture logo'

Police force deletes Twitter posts with 'ISIS hand gesture logo' | Go Social Media | Scoop.it
Bedfordshire Police tweeted their support for the annual campaign, led by charity Muslim Engagement and Development, on Tuesday but removed the offending social media posts today.
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Analysis of social media did a better job at predicting Trump’s win than the polls

Analysis of social media did a better job at predicting Trump’s win than the polls | Go Social Media | Scoop.it
Many of the polls forecasted an easy win for Democratic nominee Hillary Clinton in the U.S. presidential election, but we now know their prediction models..
Jody_COC's insight:
Just ugh.
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'Smart' home devices used as weapons in website attack - BBC News

'Smart' home devices used as weapons in website attack - BBC News | Go Social Media | Scoop.it
Hackers used internet-connected home devices, such as printers and web cameras, to attack popular websites on Friday, security analysts say.
Jody_COC's insight:
Favourite quote from the article: 
"In a relatively short time we've taken a system built to resist destruction by nuclear weapons and made it vulnerable to toasters," he tweeted.
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How to Amplify Your Content Using Social Media

How to Amplify Your Content Using Social Media | Go Social Media | Scoop.it
There is a trend in the marketing world to push out as much content as possible, based on the assumption that more content gets better results. However, this assumption is not necessarily true.
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Crowd turns its back on Hillary Clinton as photo captures the age of the selfie 

Crowd turns its back on Hillary Clinton as photo captures the age of the selfie  | Go Social Media | Scoop.it
It is a photo that captures perfectly the age of the selfie.
Jody_COC's insight:
Hate the headline but love this photo. It really sums up how things have changed.
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The Shocking Statistic That Will Make You Rethink LinkedIn

The Shocking Statistic That Will Make You Rethink LinkedIn | Go Social Media | Scoop.it
LinkedIn recently revealed an eye-opening look at what type of content the site does (and does not) prominently display on the network.
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