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Everything social media. I'm a Digital Communications Supervisor at the City of Calgary and these are articles of interest to my day-to-day work!
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How to Create Social Media Videos on a Budget : Social Media Examiner

How to Create Social Media Videos on a Budget : Social Media Examiner | Go Social Media | Scoop.it
Do you want to add video to your social media content mix? Discover how to create and promote social media video on a budget.
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3 Ways to Grow Your Audience on Snapchat : Social Media Examiner

3 Ways to Grow Your Audience on Snapchat : Social Media Examiner | Go Social Media | Scoop.it
Do you want more followers on Snapchat? Discover three ways to grow your audience on Snapchat.
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Here's how Facebook decides what's trending

Here's how Facebook decides what's trending | Go Social Media | Scoop.it
On Thursday, the social media giant pulled back the curtain on a subject that's been hush-hush until now: How its Trending Topics feature works.
Jody_COC's insight:
"...potential trending topics are first determined by a software formula, or algorithm, that identifies topics that have spiked in popularity on the site. The algorithm monitors hundreds of websites to identify breaking news events. 

Next, a team of trending topic staffers reviews potential topics and confirms the topic is tied to a current news event. The Trending Topics are then personalized for each user via an algorithm that relies on factors including the importance of the topic, the user's "likes," location and user feedback about previous Trending Topics. Not all users see the same topics at the same time."

Clear as mud...
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3 Ways to Optimize Your Website for Social Media Marketing

3 Ways to Optimize Your Website for Social Media Marketing | Go Social Media | Scoop.it
While just about every website undertakes some form of SEO these days, there’s another marketing opportunity that's often missed altogether - optimizing your company’s website for social media marketing. ...
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The Ultimate Guide to the Best Social Media Image Sizes

The Ultimate Guide to the Best Social Media Image Sizes | Go Social Media | Scoop.it
Ever wonder what the best social media image sizes are for each social network? Here's the ultimate cheat sheet for today's top networks.
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How Generation Z is changing the tech world

How Generation Z is changing the tech world | Go Social Media | Scoop.it
Sorry, millennials, you're already obsolete - a younger generation is now setting the pace in social media
Jody_COC's insight:
"We need to quit presuming that technology has an agenda," Rutledge cautioned. "Looking at the popular apps, you can see that we are raising a generation now of tremendous visual communicators. It's the most powerful form of communication."
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New Research Finds the Curation vs Creation Sweet Spot

New Research Finds the Curation vs Creation Sweet Spot | Go Social Media | Scoop.it
Argyle Social studied 150,000 tweets and status updates to determine the best ratio for content curation vs content creation.
Jody_COC's insight:
Balancing content creation and curation - not being overly promotional - leads to higher conversion rates.
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Linguists Not Exactly Wow About Facebook’s New Reactions

Linguists Not Exactly Wow About Facebook’s New Reactions | Go Social Media | Scoop.it
Be nice to your grammar-obsessed Facebook friends right now. They are having a rough week.
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How the 2016 presidential candidates measure up on social media

How the 2016 presidential candidates measure up on social media | Go Social Media | Scoop.it

Social media is an increasingly crucial part of campaigning for president. Here's how this year's candidates stack up ahead of the New Hampshire primary.

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Facebook & Twitter make UX changes in fight to stay social

Facebook & Twitter make UX changes in fight to stay social | Go Social Media | Scoop.it

Facebook and Twitter may be experiencing contrasting fortunes when it comes to monetising their user base, but they share many of the same problems.

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7 ways to automate social media

7 ways to automate social media | Go Social Media | Scoop.it

While having a social media marketing strategy is a necessity, it can become extremely time consuming. Between updating your profile, responding to customers, coming up with con...

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Stop Wasting Time on Social Media Marketing: 19 Steps to Social ROI

Stop Wasting Time on Social Media Marketing: 19 Steps to Social ROI | Go Social Media | Scoop.it

Social media is so simple anyone can do it. Wait, scratch that. Social media is so simple anyone can do it wrong.

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The Handy Character Count Guide for Blog Posts, Facebook Pages & More

The Handy Character Count Guide for Blog Posts, Facebook Pages & More | Go Social Media | Scoop.it

Want to optimize your blog and social media posts? Check out this guide to the character limits and ideal character counts for posts to your blog, Facebook, Twitter, LinkedIn, and Instagram.

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3 Ways to Use Social Media to Increase Your Search Visibility : Social Media Examiner

3 Ways to Use Social Media to Increase Your Search Visibility : Social Media Examiner | Go Social Media | Scoop.it
Want to improve your search ranking? Discover three ways social media can improve your visibility in search results.
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How to Add a Services Section to Your Facebook Page : Social Media Examiner

How to Add a Services Section to Your Facebook Page : Social Media Examiner | Go Social Media | Scoop.it
Want to market your services through Facebook? Discover how to use the Services section of your Facebook page.
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Facebook to Allow Media Companies, Marketers to Post Sponsored Content

Facebook to Allow Media Companies, Marketers to Post Sponsored Content | Go Social Media | Scoop.it
Facebook will now permit marketers and media companies to post branded content to its site. As part of this new policy update, sponsor-produced content posted to Facebook will carry an identifying label.
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Facebook pushes businesses to Messenger with new tools for Pages, including Snapchat-like scannable codes

Facebook pushes businesses to Messenger with new tools for Pages, including Snapchat-like scannable codes | Go Social Media | Scoop.it
A day after people started noticing Facebook was now suggesting business to chat with while in Messenger, the social network officially announced a suite of..
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Nearly 80 percent of social media time now spent on mobile devices

Nearly 80 percent of social media time now spent on mobile devices | Go Social Media | Scoop.it
Facebook dominates all other networks in engagement, while Snapchat skews much younger than the other social sites.
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Periscope: How Your Business Can Benefit From Live Video : Social Media Examiner

Periscope: How Your Business Can Benefit From Live Video : Social Media Examiner | Go Social Media | Scoop.it
Social Media Marketing Podcast 189. In this episode Kim Garst will explore Periscope, and how your business can benefit from it.
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Instagram is shaking up its feed with an algorithm: what brands need to know

Instagram is shaking up its feed with an algorithm: what brands need to know | Go Social Media | Scoop.it
Brands could find that their efforts to market to users on Instagram are about to get more complicated.
Jody_COC's insight:
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Twitter Reports No User Growth in the Fourth Quarter

Twitter Reports No User Growth in the Fourth Quarter | Go Social Media | Scoop.it

The company’s stock closed at an all-time low Tuesday for the third day in a row, closing at $14.40.

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The 7 biggest mistakes in social media (and how to avoid them) - Denver Business Journal

The 7 biggest mistakes in social media (and how to avoid them) - Denver Business Journal | Go Social Media | Scoop.it
Are you finally pulling the trigger on the social media strategy that everyone says you need? Take a moment to make sure you’re not making these mistakes.
Jody_COC's insight:

I must have posted an article like this a dozen times already but I keep seeing the same mistakes out there...so here it is again.

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How to Gather Fan Feedback on Social Media

How to Gather Fan Feedback on Social Media | Go Social Media | Scoop.it

Customers are turning to social media as their go-to channel for feedback. It's never been more important for brands to listen in.

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How Social Media Has Changed And Why You Should Keep Up

How Social Media Has Changed And Why You Should Keep Up | Go Social Media | Scoop.it

The social world is about to welcome 2016. How did your business perform on social media during 2015?

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How “Making a Murderer” Made its Mark Through Social Media

How “Making a Murderer” Made its Mark Through Social Media | Go Social Media | Scoop.it

Using Brandwatch, we explore the analytics behind the latest social media craze, "Making A Murder."

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