On Thursday, the social media giant pulled back the curtain on a subject that's been hush-hush until now: How its Trending Topics feature works.
"...potential trending topics are first determined by a software formula, or algorithm, that identifies topics that have spiked in popularity on the site. The algorithm monitors hundreds of websites to identify breaking news events.
Next, a team of trending topic staffers reviews potential topics and confirms the topic is tied to a current news event. The Trending Topics are then personalized for each user via an algorithm that relies on factors including the importance of the topic, the user's "likes," location and user feedback about previous Trending Topics. Not all users see the same topics at the same time."
While just about every website undertakes some form of SEO these days, there’s another marketing opportunity that's often missed altogether - optimizing your company’s website for social media marketing. ...
Sorry, millennials, you're already obsolete - a younger generation is now setting the pace in social media
"We need to quit presuming that technology has an agenda," Rutledge cautioned. "Looking at the popular apps, you can see that we are raising a generation now of tremendous visual communicators. It's the most powerful form of communication."
Facebook will now permit marketers and media companies to post branded content to its site. As part of this new policy update, sponsor-produced content posted to Facebook will carry an identifying label.
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.