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Everything social media. I'm a Digital Communications Supervisor at the City of Calgary and these are articles of interest to my day-to-day work!
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The Science Behind a Compelling Social Media Campaign | Socialnomics

The Science Behind a Compelling Social Media Campaign | Socialnomics | Go Social Media | Scoop.it
More than just having a presence, a compelling social media campaign involves strategy, patience, creativity and dedication.
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The Huffington Post Continues to Dominate Facebook Publishers in Interactions, Shares

The Huffington Post Continues to Dominate Facebook Publishers in Interactions, Shares | Go Social Media | Scoop.it
The Huffington Post continued to dominate among publishers on Facebook in August, dominating in terms of both total interactions (likes, comments and shares) and shares, according to the latest data from social media news aggregator NewsWhip.
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A Smarter Approach to Public Safety

A Smarter Approach to Public Safety | Go Social Media | Scoop.it
The job of a public safety employee never ends. First responders don’t have the luxury of clocking out at 5 p.m. Threats to public safety can happen at any giv…
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The Idea Behind India's 'Rice Bucket Challenge'

The Idea Behind India's 'Rice Bucket Challenge' | Go Social Media | Scoop.it
Hang Dinh/Shutterstock.com India has come up with a localized version of the chilling ice bucket challenge—the charity stunt that has gone viral on social media.
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Daily Report: As Social Media Studies Proliferate, Experts Weigh Ethics Guidelines - New York Times (blog)

Daily Report: As Social Media Studies Proliferate, Experts Weigh Ethics Guidelines - New York Times (blog) | Go Social Media | Scoop.it
Daily Report: As Social Media Studies Proliferate, Experts Weigh Ethics Guidelines New York Times (blog) Professor Hancock was a co-author of the Facebook study in which the social network quietly manipulated the news feeds of nearly 700,000 people...
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Does Government Need an Exit Strategy for Facebook? 6 Ideas From our Experts

Does Government Need an Exit Strategy for Facebook? 6 Ideas From our Experts | Go Social Media | Scoop.it
The average person spends a half hour everyday on Facebook, according to Blog Herald. How do you spend your 30 minutes?

Surely you want every selfie, status u…
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The Do's and Don'ts of Responding to Social Media Comments

The Do's and Don'ts of Responding to Social Media Comments | Go Social Media | Scoop.it
 
Dealing with the public over social media when you are a public sector organization (PSO) posts a particular set of challenges. Some people inherently disli…
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How Older Generations (50+) Use Social Media

How Older Generations (50+) Use Social Media | Go Social Media | Scoop.it
The growth of older generations using social media has been staggering over the past three years. In fact, the 50 and over age group is the fastest growing demographic online. Not only is this generation going online on a ...
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4 Reasons Why Brilliant Communities Are More Valuable than Your Social Media Strategy

4 Reasons Why Brilliant Communities Are More Valuable than Your Social Media Strategy | Go Social Media | Scoop.it
Ever feel like you’re just going through the motions with your social media marketing strategy? You aren’t alone. Marketers are finally understanding the bigger picture: how many ‘likes’ you get doesn’t necessarily translate to more sales.
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Facebook to roll out 'I'm A Voter' feature worldwide - GMA News

Facebook to roll out 'I'm A Voter' feature worldwide - GMA News | Go Social Media | Scoop.it
Facebook to roll out 'I'm A Voter' feature worldwide
GMA News
The social media site plans to offer versions of the feature around the world for a slate of national elections this year, the company said on Monday.
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Facebook Emerges from Dark Ages to Offer New Video Measurement Statistics

Facebook Emerges from Dark Ages to Offer New Video Measurement Statistics | Go Social Media | Scoop.it
By offering these new metrics which are tied to highly-accurate Facebook accounts, communicators and page owners can look forward to more precise video statistics, and Facebook can look forward to cutting a bit into YouTube's video hosting...
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Foursquare CEO on Splitting Its App: 'At First, We Thought It Was Crazy'

Foursquare CEO on Splitting Its App: 'At First, We Thought It Was Crazy' | Go Social Media | Scoop.it
Foursquare CEO Denis Crowley spoke on stage for the first time since the company's major announcement that it will split the app into two. "At first, we thought it was crazy to do this, but it makes total sense," he said.
Jody_COC's insight:

Foursquare wants to place more emphasis on personalization and take the user's tastes into account, as well as opinions of trusted friends and experts.

 

"A lot of the stuff we are trying to build at Foursquare doesn't exist," he said. "One of the things that drives me nuts about searches is that if people do a search for a local restaurant nearby, everyone gets the same results — that seems so broken to me. We all have different tastes, friends and preferences, and no one has done personalized search like this in the real world yet."

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9 Simple Tips for Making Your Website Disability-Friendly

9 Simple Tips for Making Your Website Disability-Friendly | Go Social Media | Scoop.it
The Internet isn't always "one size fits all." Every day, inaccessible web design prevents billions of people in the disabled community from an easy online experience.
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8 Key Organizational Benefits of Having Social Employees

8 Key Organizational Benefits of Having Social Employees | Go Social Media | Scoop.it
Mark Burgess, author of “The Social Employee" and keynote speaker at PR News' 2014 Platinum PR Awards, discusses the opportunities for PR pros to become social leaders within their organizations. | MORE » The post 8 Key Organizational Benefits of...
Jody_COC's insight:

Instead of fearing employees who are skilled on social media, organizations need to embrace and leverage their skills.

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Highly opinionated people are social media minority, study finds - San Jose Mercury News

Highly opinionated people are social media minority, study finds - San Jose Mercury News | Go Social Media | Scoop.it
Highly opinionated people are social media minority, study finds San Jose Mercury News The study, done in conjunction with Rutgers University in New Jersey, challenges the view of social media as a vehicle for debate by suggesting that sites like...
Jody_COC's insight:

"most of us are more comfortable with ice-bucket challenges than political banter"

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Social Media Strategy: How Much Time Does a Good Strategy Really Take?

Social Media Strategy: How Much Time Does a Good Strategy Really Take? | Go Social Media | Scoop.it
A look at what's involved in a social media strategy and how much time it takes to invest in a quality strategy every week.
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Managing Digital Era Risks: Social Media Policies and More

Managing Digital Era Risks: Social Media Policies and More | Go Social Media | Scoop.it
Managing risks is part of the cost of doing business, and managing them well can be a competitive differentiator, in both the economic marketplace and the war…
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NJ school district to amend social media policy after lawsuit over student's tweet - NJ.com

NJ school district to amend social media policy after lawsuit over student's tweet - NJ.com | Go Social Media | Scoop.it
NJ school district to amend social media policy after lawsuit over student's tweet NJ.com The Journal reports that the district agreed in April to reimburse the student $9,000 in legal fees and to clarify its policy on social media monitoring as...
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The Link Between Social Media Activity And Corporate Reputation

The Link Between Social Media Activity And Corporate Reputation | Go Social Media | Scoop.it
This article is by Stephanie E. Bor, Ph.D., assistant professor at the University of Nevada, Reno. Companies understand that they cannot control everything their customers say about them in the unpredictable, spontaneous, and potentially viral realm of social media. This leads management asking questions such as: What can I do about [...]
Jody_COC's insight:

There seems to be a positive correlation between engagement and reputation. A well-handled social media presence can help enhance your reputation. Seems like common sense but always nice to have data to support this!

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Has Your Social Media Strategy Become Stale? - Business 2 Community

Has Your Social Media Strategy Become Stale? - Business 2 Community | Go Social Media | Scoop.it
MensXP.com
Has Your Social Media Strategy Become Stale?
Business 2 Community
Social media is never static; it grows, changes and expands day after day. As such, your social media strategy needs to share these qualities.
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5 simple tips for visual branding on social media - The Next Web

5 simple tips for visual branding on social media - The Next Web | Go Social Media | Scoop.it
5 simple tips for visual branding on social media The Next Web Over the past few years, social media platforms such as Facebook, Twitter and YouTube have introduced a series of design changes that have increased the ability to personalize the look...
Jody_COC's insight:

"... be creative with the space made available to you on each platform."

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Time Spent Is the Metric of the Moment as Upworthy Opens Its 'Attention Minutes' Code

Time Spent Is the Metric of the Moment as Upworthy Opens Its 'Attention Minutes' Code | Go Social Media | Scoop.it
"Time is money" might be a tired cliche, but it's gaining more traction with websites seeking to move beyond pageviews Upworthy on Monday became the most recent company to publicly embrace "time spent" as a better metric of reader engagement than...
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The Complete Social Media Cover Photo Guide

The Complete Social Media Cover Photo Guide | Go Social Media | Scoop.it
Facebook, Google+, Twitter, LinkedIn and YouTube all feature the option for a custom cover photo, but they all have different cover photo dimensions and size requirements. Find out what to use and how to create them.
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Facebook Still Reigns Supreme Among Young Adults

Facebook Still Reigns Supreme Among Young Adults | Go Social Media | Scoop.it
Although Facebook may be losing steam with teenagers, as recent studies have claimed, young adults are still as active as ever on the social media site.
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The Human Element of Communications

The Human Element of Communications | Go Social Media | Scoop.it
Twitter, Facebook, Snapchat, Google+, blogs and emails have changed the way government communicates with the public. But in order to have a true government tra…
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