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Everything social media. I'm a Digital Communications Supervisor at the City of Calgary and these are articles of interest to my day-to-day work!
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The Link Between Social Media Activity And Corporate Reputation

The Link Between Social Media Activity And Corporate Reputation | Go Social Media | Scoop.it
This article is by Stephanie E. Bor, Ph.D., assistant professor at the University of Nevada, Reno. Companies understand that they cannot control everything their customers say about them in the unpredictable, spontaneous, and potentially viral realm of social media. This leads management asking questions such as: What can I do about [...]
Jody_COC's insight:

There seems to be a positive correlation between engagement and reputation. A well-handled social media presence can help enhance your reputation. Seems like common sense but always nice to have data to support this!

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Has Your Social Media Strategy Become Stale? - Business 2 Community

Has Your Social Media Strategy Become Stale? - Business 2 Community | Go Social Media | Scoop.it
MensXP.com
Has Your Social Media Strategy Become Stale?
Business 2 Community
Social media is never static; it grows, changes and expands day after day. As such, your social media strategy needs to share these qualities.
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5 simple tips for visual branding on social media - The Next Web

5 simple tips for visual branding on social media - The Next Web | Go Social Media | Scoop.it
5 simple tips for visual branding on social media The Next Web Over the past few years, social media platforms such as Facebook, Twitter and YouTube have introduced a series of design changes that have increased the ability to personalize the look...
Jody_COC's insight:

"... be creative with the space made available to you on each platform."

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Time Spent Is the Metric of the Moment as Upworthy Opens Its 'Attention Minutes' Code

Time Spent Is the Metric of the Moment as Upworthy Opens Its 'Attention Minutes' Code | Go Social Media | Scoop.it
"Time is money" might be a tired cliche, but it's gaining more traction with websites seeking to move beyond pageviews Upworthy on Monday became the most recent company to publicly embrace "time spent" as a better metric of reader engagement than...
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The Complete Social Media Cover Photo Guide

The Complete Social Media Cover Photo Guide | Go Social Media | Scoop.it
Facebook, Google+, Twitter, LinkedIn and YouTube all feature the option for a custom cover photo, but they all have different cover photo dimensions and size requirements. Find out what to use and how to create them.
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Facebook Still Reigns Supreme Among Young Adults

Facebook Still Reigns Supreme Among Young Adults | Go Social Media | Scoop.it
Although Facebook may be losing steam with teenagers, as recent studies have claimed, young adults are still as active as ever on the social media site.
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The Human Element of Communications

The Human Element of Communications | Go Social Media | Scoop.it
Twitter, Facebook, Snapchat, Google+, blogs and emails have changed the way government communicates with the public. But in order to have a true government tra…
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The Best Examples, Questions, And Guides To Find Your Social Media ... - Fast Company

The Best Examples, Questions, And Guides To Find Your Social Media ... - Fast Company | Go Social Media | Scoop.it
Fast Company
The Best Examples, Questions, And Guides To Find Your Social Media ...
Fast Company
We don't want brands talking at us as if we are dollar signs. We want authentic communication.
Jody_COC's insight:

"Traffic is nice, but conversation with the reader is nicer. A glorified RSS feed is a waste of time."

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Employee activists are a good thing: one more reason to encourage workers to use social media

Employee activists are a good thing: one more reason to encourage workers to use social media | Go Social Media | Scoop.it
Back in December, when UPS’s Facebook page was the target of blistering comments from customers who didn’t get their deliveries by Christmas, many employees dove into the conversation, leaping to their employer’s defense.
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The Hashtag: The Search Bar for the Social Web (Infographic)

The Hashtag: The Search Bar for the Social Web (Infographic) | Go Social Media | Scoop.it
How the popularity of hashtags mirrors the rise of search in organizing and aggregating social media.
Jody_COC's insight:

SEO for the web, hashtags for social media.

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Online Journalism Is Growing, But That Doesn't Mean Much

Online Journalism Is Growing, But That Doesn't Mean Much | Go Social Media | Scoop.it
The emergence of digital native media outlets and continued growth in online video has not yet drastically changed the face of the U.S. news media.
Nearly one third of U.S.
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How alleged social media leaks are shaping politics in Ukraine and Turkey - Washington Post (blog)

How alleged social media leaks are shaping politics in Ukraine and Turkey - Washington Post (blog) | Go Social Media | Scoop.it
Washington Post (blog) How alleged social media leaks are shaping politics in Ukraine and Turkey Washington Post (blog) This file photo taken on March 6, 2014 shows Yulia Tymoshenko, leader of Ukraine's Batkivshchyna Party, addressing the media...
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Campaigns Contend With Vitriol on Social Media - Texas Tribune

Campaigns Contend With Vitriol on Social Media - Texas Tribune | Go Social Media | Scoop.it
Campaigns Contend With Vitriol on Social Media
Texas Tribune
Dave Carney, Abbott's chief campaign strategist, said it is indeed a tricky job to handle controversial remarks on social media, where commenters are often anonymous.
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The Do's and Don'ts of Responding to Social Media Comments

The Do's and Don'ts of Responding to Social Media Comments | Go Social Media | Scoop.it
 
Dealing with the public over social media when you are a public sector organization (PSO) posts a particular set of challenges. Some people inherently disli…
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How Older Generations (50+) Use Social Media

How Older Generations (50+) Use Social Media | Go Social Media | Scoop.it
The growth of older generations using social media has been staggering over the past three years. In fact, the 50 and over age group is the fastest growing demographic online. Not only is this generation going online on a ...
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4 Reasons Why Brilliant Communities Are More Valuable than Your Social Media Strategy

4 Reasons Why Brilliant Communities Are More Valuable than Your Social Media Strategy | Go Social Media | Scoop.it
Ever feel like you’re just going through the motions with your social media marketing strategy? You aren’t alone. Marketers are finally understanding the bigger picture: how many ‘likes’ you get doesn’t necessarily translate to more sales.
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Facebook to roll out 'I'm A Voter' feature worldwide - GMA News

Facebook to roll out 'I'm A Voter' feature worldwide - GMA News | Go Social Media | Scoop.it
Facebook to roll out 'I'm A Voter' feature worldwide
GMA News
The social media site plans to offer versions of the feature around the world for a slate of national elections this year, the company said on Monday.
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Facebook Emerges from Dark Ages to Offer New Video Measurement Statistics

Facebook Emerges from Dark Ages to Offer New Video Measurement Statistics | Go Social Media | Scoop.it
By offering these new metrics which are tied to highly-accurate Facebook accounts, communicators and page owners can look forward to more precise video statistics, and Facebook can look forward to cutting a bit into YouTube's video hosting...
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Foursquare CEO on Splitting Its App: 'At First, We Thought It Was Crazy'

Foursquare CEO on Splitting Its App: 'At First, We Thought It Was Crazy' | Go Social Media | Scoop.it
Foursquare CEO Denis Crowley spoke on stage for the first time since the company's major announcement that it will split the app into two. "At first, we thought it was crazy to do this, but it makes total sense," he said.
Jody_COC's insight:

Foursquare wants to place more emphasis on personalization and take the user's tastes into account, as well as opinions of trusted friends and experts.

 

"A lot of the stuff we are trying to build at Foursquare doesn't exist," he said. "One of the things that drives me nuts about searches is that if people do a search for a local restaurant nearby, everyone gets the same results — that seems so broken to me. We all have different tastes, friends and preferences, and no one has done personalized search like this in the real world yet."

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9 Simple Tips for Making Your Website Disability-Friendly

9 Simple Tips for Making Your Website Disability-Friendly | Go Social Media | Scoop.it
The Internet isn't always "one size fits all." Every day, inaccessible web design prevents billions of people in the disabled community from an easy online experience.
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LinkedIn Will Find You Better Jobs at Your Current Company

LinkedIn Will Find You Better Jobs at Your Current Company | Go Social Media | Scoop.it
LinkedIn knows when its users are looking to switch jobs. Now the company believes it's identified why.
A new LinkedIn survey asked more than 7,500 users what sparked their recent job switch.
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Writers Of Color Flock To Social Media For A New Way To Use Language - NPR (blog)

Writers Of Color Flock To Social Media For A New Way To Use Language - NPR (blog) | Go Social Media | Scoop.it
NPR (blog) Writers Of Color Flock To Social Media For A New Way To Use Language NPR (blog) Indeed, we write the books and submit to the journals and magazines, but writers of color have also found ways to use social media to create and sustain...
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Social Media proves important resource for law enforcement - The State

Social Media proves important resource for law enforcement - The State | Go Social Media | Scoop.it
Social Media proves important resource for law enforcement The State The investigation, originated when police obtained Facebook messages between Moss and the student that were deemed inappropriate, is just one example of how social media has had...
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Court Orders Turkey to Lift Twitter Ban

Court Orders Turkey to Lift Twitter Ban | Go Social Media | Scoop.it
A Turkish court on Wednesday ordered the government to lift its Twitter ban, according to reports.
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The Free-Marketing Gravy Train Is Over on Facebook | TIME

The Free-Marketing Gravy Train Is Over on Facebook  | TIME | Go Social Media | Scoop.it
Over the past several months, Facebook has been reducing the organic reach of Pages. A recent study found that companies' posts dropped from reaching 12% of their followers in October to just 6% by February
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