Kleiner Perkins Caufield & Byers (KPCB) is a world leading venture capital firm KPCB specializes in investments in incubation and early stage companie KPCB is a world leader in investments in Information Technology, Energy, Greentech industries, Utilities, the Life Sciences, and Pharmaceuticals and has built world-class companies including Amazon.com, Sun Microsystems,Intuit, Genomic Health and Google
As mobile phones evolve, mobile advertising is evolving, too. Already, we've seen a shift from tiny text and banner ads to more sophisticated efforts. Some are trying to captivate you with mini-games, interactive widgets, and contests. Others serve up a specific deal based on your location. And while today's mobile ads aren't doing too poorly -- 60% of mobile users click on mobile ads at least one a week, according to a recent report -- there's still a lot of room for advancements as the industry matures. (Especially considering that a lot of those "clicks" are probably by accident.) These are the trends we expect to see in mobile advertising over the next several years. We hope the result for users will be a less annoying, more useful ad experience.
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It's the first official iPad magazine designed especially for children.Timbuktu, the electronic magazine in question, is the brainchild of an Italian publisher who believes that children comprise a growing audience of mobile consumers who deserve their own publication. Presenting the news in an entertaining fashion, Timbuktu combines imagination and technology to display news and stories through the most advanced methods of education.
- 16,000,000+ Downloads/Installs (200-275K a week) - 64,000,000+ Updates - 8,000,000+ Current Unique Users - 3,100,000+ Actives in the last period _____________ = More than 10% of smartphone owners in USA use ShopSavvy
Speaking at the Digital Conference organised by industry title Ad Age, Adam Bain, Twitter's president of revenue, outlined several initiatives the Web 2.0 pioneer is currently pursuing. These include allowing corporate users to target "promoted tweets" based on the whereabouts of individual users. "Geo-relevance for promoted tweets and accounts allows marketers to reach the audience in the right geographic areas," said Bain. Replicating approaches adopted by mobile specialists Foursquare and Gowalla, this should reduce wastage concerning communications.
Some 155m tweets are posted per day, up from 55m a year ago. The pace of growth quickened in Q1 2011, with 52% global daily increase, and a 38% lift in the US.Sign-up rates also leapt 52% worldwide during Q1, boosted by an above-average 57% surge in America. Visitor numbers from mobiles powered by Google Android climbed 104% in the same period, totals hitting 72% and 55% for Apple's iPad and iPhone respectively, and 51% for Research in Motion's BlackBerry
Though the majority of retailers are convinced that mobile commerce will eventually become as popular as e-commerce, just 16% have a strategy in place, and 28% have no plans to implement one. The timescales vary, but 83% believe mobile commerce will be as popular as e-commerce within five years, though the 6% who think it already is perhaps need to check some recent stats. Popularity is growing, but it's not near e-commerce just yet.
More and more US teenagers are entering the US smartphone market. Based on the input from the 4,500 students surveyed, 37% of teens expressed plans to purchase an iPhone in the next six months. For one of Piper Jaffray’s bi-annual surveys, this figure represents an all-time high. 17% of teenagers presently own an iPhone, which is an increase from 14% six months ago. Corresponding to the growing interest in iDevices, Apple’s market share in portable media players has never been stronger in the teen market – 86%, an increase from 78% six months ago.
New research out from AdMob looks at tablet device usage, primarily the iPad, in terms of content consumption, where they use them the most and other factors. The survey included responses from over 1,500 respondents and showed that gaming (84 percent), search (78 percent) and email (74 percent) led the way in terms of how users are spending their time with their tablets, while surprisingly, entertainment consumption (music and video) and reading e-books ranked among the least common activities with only 51 percent and 46 percent respectively. Interestingly, the survey shows that nearly half (43 percent) of those surveyed now spend more time with their tablet than they do with their desktop or notebook computer, and 77 percent spend less time on their notebooks or desktops than they did before getting a tablet. Even more impressive is that over a third (34 percent) of respondents indicated that they use their tablets more than they use their televisions. In terms of where people use their tablets most, it seems “at home” was the most common response. In fact, 82 percent of respondents claim they primarily use their tablets at home, while only 11 percent said they use them most often “on the go.” The remaining 7 percent said they use the iPad mostly at work.