Details from Mike's site a most trusted source of up to date Google Places info. Yesterday Google announced the integration of business pages with Google + and the demise of their Google Place page. This follows on...
Google is resurgent and making brilliant marketing moves such as:
* Floating their search index to appear more like a social network
* Creating new rules forcing their partners (us) to clean up our rooms
* Moving toward continuous integration where the algorithm changes all the time and not in predictable ways (will be impossible to game then)
* Increasing ad revenues and lowering costs by forcing sites to get faster and more relevant
This is not to say Google is perfect. Their mobile play isn't clear or well defined. Android is a fine reaction to Apple, but it doesn't solve the SoLoMo issues Google faces when you know who and where we are so relevancy should be 100%. At its core Google is an IDEA not a brand in the usual sense of the word. Google's brand idea is tied to performance and leadership. If either falters, if Google looses an inch, they lose a mile. Lose a mile in this space in this time and you lose the game.
Going to be interesting to see how the chess master across the board (Facebook) responds. It is their move and there isn't much riding on it - only about $100B, the company and life as we know it :).
Buried in online marketing day in, day out, we often forget that there are *gasp* people who don’t know search, marketing, or the intricacies of content development. We know, we know; it’s hard to believe, isn’t it?
Mostly I write about marketing here so when I seem to stray off topic you can bet it's related to growing a small business and sometimes that takes getting your house in order so you can effectively market.
Imagine if you can categorize your Facebook feed to have a photo-only section, and change the display setting preference to mimic the Pinterest layout, browsing photos on Facebook will be an eye-catching and highly addictive experience.
It’s up to the individuals to adapt to a new way of working. From strategy to tactics to implementation – the platforms and tools are changing and so must we. Leaders like Rand Fishkin and Dixon Jones show us they way with investment and innovation.
It's great to be part of an industry that can adapt to change so rapidly. While there are many elements of this market to fix there are also sizable opportunities that we are all in a great position to take advantage of. Change is the only constant in our industry.
Here’s the good news. Customer service doesn’t have the challenge of how to attract fans and followers to the brand’s social assets. If they have a question or need, they will quickly and deliberately seek you out.