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Google+ Local discussion forum

This is the place to for for the moment to ask questions arising from the demise of Google Places in the shiftover to Google+ Local

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Google Places Pages Are No More - But What has Changed?

Google Places Pages Are No More - But What has Changed? | Go Mobile Social Local Today  | GoMoSoLo | Scoop.it

Details from Mike's site a most trusted source of up to date Google Places info. Yesterday  Google announced the integration of business pages with Google + and the demise of their Google Place page. This follows on...

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Google+ Local: The Search Giant’s More Social Answer to Places

Google+ Local: The Search Giant’s More Social Answer to Places | Go Mobile Social Local Today  | GoMoSoLo | Scoop.it

Google rolled out Google+ Local this morning!

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Official: Google Pushing Out A Penguin Update

Official: Google Pushing Out A Penguin Update | Go Mobile Social Local Today  | GoMoSoLo | Scoop.it

Matt Cutts has tweeted that a Penguin update is now live - the moment many of you have been waiting for.

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The New SEO - What Is Google Up To?

The New SEO - What Is Google Up To? | Go Mobile Social Local Today  | GoMoSoLo | Scoop.it

Google is resurgent and making brilliant marketing moves such as:

 

* Floating their search index to appear more like a social network

* Creating new rules forcing their partners (us) to clean up our rooms

* Moving toward continuous integration where the algorithm changes all the time and not in predictable ways (will be impossible to game then)

* Increasing ad revenues and lowering costs by forcing sites to get faster and more relevant

 

This is not to say Google is perfect. Their mobile play isn't clear or well defined. Android is a fine reaction to Apple, but it doesn't solve the SoLoMo issues Google faces when you know who and where we are so relevancy should be 100%. At its core Google is an IDEA not a brand in the usual sense of the word. Google's brand idea is tied to performance and leadership. If either falters, if Google looses an inch, they lose a mile. Lose a mile in this space in this time and you lose the game.

Going to be interesting to see how the chess master across the board (Facebook) responds. It is their move and there isn't much riding on it - only about $100B, the company and life as we know it :).

Marty


Via Martin (Marty) Smith
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Martin (Marty) Smith's comment, June 10, 2012 7:21 PM
Thanks John.
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WordPress, Reddit, Cheezburger and Others Join New Internet Defense League

WordPress, Reddit, Cheezburger and Others Join New Internet Defense League | Go Mobile Social Local Today  | GoMoSoLo | Scoop.it
In an effort to harness the kind of energy and determination that shot down SOPA/PIPA, online activists have founded a group that will alert the world to potential threats to Internet freedom.
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Google Bans iAcquire & Affiliates After Dun & Bradstreet Blames Them For Link Buying

Google Bans iAcquire & Affiliates After Dun & Bradstreet Blames Them For Link Buying | Go Mobile Social Local Today  | GoMoSoLo | Scoop.it

Oooh La La... This is the first time Google banned the agency who bought the link, instead of who they bought the link for. 

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Online Marketing 101: In the Beginning, There Was Google

Online Marketing 101: In the Beginning, There Was Google | Go Mobile Social Local Today  | GoMoSoLo | Scoop.it
Buried in online marketing day in, day out, we often forget that there are *gasp* people who don’t know search, marketing, or the intricacies of content development. We know, we know; it’s hard to believe, isn’t it?

Via Bonnie Burns
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Mobile Devices Now Make Up About 20 Percent of U.S. Web Traffic

Mobile Devices Now Make Up About 20 Percent of U.S. Web Traffic | Go Mobile Social Local Today  | GoMoSoLo | Scoop.it
Old-fashioned PCs still make up the lion's share of traffic, with phones and tablet Web use spiking in the evening hours.
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Document, Delegate, Dominate

Document, Delegate, Dominate | Go Mobile Social Local Today  | GoMoSoLo | Scoop.it
Mostly I write about marketing here so when I seem to stray off topic you can bet it's related to growing a small business and sometimes that takes getting your house in order so you can effectively market.
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Referrals Are Great: Ask, Have A System and Use Tech

Referrals Are Great:  Ask, Have A System and Use Tech | Go Mobile Social Local Today  | GoMoSoLo | Scoop.it
We all love when our phone rings (or we get a Tweet) that indicates  someone has heard about us ...
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How To Find Your Most Valuable Customers

How To Find Your Most Valuable Customers | Go Mobile Social Local Today  | GoMoSoLo | Scoop.it
They're not who you think....
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Mobile Marketing Small But Growing

Mobile Marketing Small But Growing | Go Mobile Social Local Today  | GoMoSoLo | Scoop.it
Mobile Marketing Small But Growing - 05/23/2012...
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Our Mobile Planet

Our Mobile Planet | Go Mobile Social Local Today  | GoMoSoLo | Scoop.it

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New Google+ Local Tab Unveiled, Will Replace Google Places

New Google+ Local Tab Unveiled, Will Replace Google Places | Go Mobile Social Local Today  | GoMoSoLo | Scoop.it

All change at the BIG G! Google Places becomes Google+ Local 

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Most SEOs Negatively Impacted By Google's Penguin Update

Most SEOs Negatively Impacted By Google's Penguin Update | Go Mobile Social Local Today  | GoMoSoLo | Scoop.it

65% report negatively impacted ...

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OVERNIGHT TECH: EU wants more answers on Google's changes - The Hill's Hillicon Valley

OVERNIGHT TECH: EU wants more answers on Google's changes - The Hill's Hillicon Valley | Go Mobile Social Local Today  | GoMoSoLo | Scoop.it

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Are You Fighting the Future or Adapting To It?

Are You Fighting the Future or Adapting To It? | Go Mobile Social Local Today  | GoMoSoLo | Scoop.it
Did you know that an additional 0.1 second in the time it takes a web page to load can lead to a 1% decline in customer activity? Neither did I. But Amazon does.
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Guide How to View Facebook Photos, Pinterest Style [Quicktip]

Guide How to View Facebook Photos, Pinterest Style [Quicktip] | Go Mobile Social Local Today  | GoMoSoLo | Scoop.it
Imagine if you can categorize your Facebook feed to have a photo-only section, and change the display setting preference to mimic the Pinterest layout, browsing photos on Facebook will be an eye-catching and highly addictive experience.
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Grockit’s New Web-Based Teaching Product Makes Learning Look Pretty

Grockit’s New Web-Based Teaching Product Makes Learning Look Pretty | Go Mobile Social Local Today  | GoMoSoLo | Scoop.it
It's like Pinterest, but you'll actually learn something.
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Future of SEO: Investment, Innovation & Integration

Future of SEO: Investment, Innovation & Integration | Go Mobile Social Local Today  | GoMoSoLo | Scoop.it
It’s up to the individuals to adapt to a new way of working. From strategy to tactics to implementation – the platforms and tools are changing and so must we. Leaders like Rand Fishkin and Dixon Jones show us they way with investment and innovation.

 

It's great to be part of an industry that can adapt to change so rapidly. While there are many elements of this market to fix there are also sizable opportunities that we are all in a great position to take advantage of. Change is the only constant in our industry.


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As Facebook Launches a Standalone Camera App, the Instagram Buy Comes Into Focus

As Facebook Launches a Standalone Camera App, the Instagram Buy Comes Into Focus | Go Mobile Social Local Today  | GoMoSoLo | Scoop.it
Facebook launches a camera app, and it's not Instagram. 
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5 Ways to Use Online Tools to Drive Offline Sales

5 Ways to Use Online Tools to Drive Offline Sales | Go Mobile Social Local Today  | GoMoSoLo | Scoop.it

John Jantsch presentation for Small Business Weeks 2012 USA

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Facebook To Allow Advertisers To Purchase Premium Ads Via Power Editor, API ::

Facebook To Allow Advertisers To Purchase Premium Ads Via Power Editor, API :: | Go Mobile Social Local Today  | GoMoSoLo | Scoop.it
Facebook is working with developers and ad agencies on giving advertisers more ways to purchase premium ads.

Via LLatipi, ABroaderView
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Social Customer Service: Virtue on Why and How You Should Do It

Social Customer Service: Virtue on Why and How You Should Do It | Go Mobile Social Local Today  | GoMoSoLo | Scoop.it

Here’s the good news. Customer service doesn’t have the challenge of how to attract fans and followers to the brand’s social assets. If they have a question or need, they will quickly and deliberately seek you out. 

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