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Peterborough Go Mobile!

Peterborough Go Mobile! | Go Mobile Social Local Today  | GoMoSoLo | Scoop.it

"Heaps of your customers are already using Smart Phones to search the Internet... Is your website Mobile friendly?
We want to help our neighbours to Go Mobile, we are knocking 30% of our regular prices for businesses with a Peterborough, UK, PE postcode"   
 

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Reaching Connected Consumers;- Brands Need Integrated Campaigns

Reaching Connected Consumers;- Brands Need Integrated Campaigns | Go Mobile Social Local Today  | GoMoSoLo | Scoop.it
Brands Need Integrated Campaigns To Reach Connected Consumers - 08/10/2012...

 

 

"Absolutely they do! Brands really do need to be implementing a joined up approach to their digital marketing endeavours. Using Mobile, Social and Local is crutial to businesses. Their customer and potential cstomers are alreay engaging in that way. Liking and sharing a they browser the Internet. I would even go as far as saying that if a company does not ahve a Mobile strategy then it does not have a future strategy" Sadie

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Facebook Mobile for Business: What You Need to Know

Facebook Mobile for Business: What You Need to Know | Go Mobile Social Local Today  | GoMoSoLo | Scoop.it

Social Media Marketing Podcast 001: In this episode Mari Smith talks about Facebook mobile and the opportunities for businesses in today's mobile environment. SME

"Always excellent information shared at the SME and Mari is always up to date with all things Facebook, I'm happy to be part of her circle she is a super mentor" Sadie

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5 Ways to Build a Pinterest Following With Facebook

5 Ways to Build a Pinterest Following With Facebook | Go Mobile Social Local Today  | GoMoSoLo | Scoop.it

"Pinterest Marketing: How businesses can promote Pinterest on their Facebook fan page." 
By Melanie Duncan for the SME

"I really enjoy the easy of use of grabbing information as I browse the Internet that Pintrest faciliates oh so well! When I first opened my Pinterest account I was using it as an online scrap book for myself... snippets of information that I wanted to hang on to out of interest. I quickly saw the potential for business marketing as have many, many people now. I think it will contiune to boom!" Sadie

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Step by Step Guide to the Google+ Business/Local Merge Verification Process

Step by Step Guide to the Google+ Business/Local Merge Verification Process | Go Mobile Social Local Today  | GoMoSoLo | Scoop.it

Updated Saturday, Aug 4th.If you already have a Google+ Business page (or create one) then you can now merge that Google+ Business page with your existing...

Thanks to Mike Bluementhals for the step by step process, Sadie 

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Learn about Mobile | Downloadable Guide

Learn about Mobile | Downloadable Guide | Go Mobile Social Local Today  | GoMoSoLo | Scoop.it

Mobile Marketer’s Classic Guide to Mobile Creative offers valuable how-to tips on the creative design process behind ad campaigns encompassing the use of banners, SMS, MMS, mobile Web sites, apps, video, rich media, coupons and bar codes.

"This is an super resource for those interested in Mobile from this guide you can learn about HTML5, SMS and MMS. Download it here!" Sadie  

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Facebook Updates Photos

Facebook Updates Photos | Go Mobile Social Local Today  | GoMoSoLo | Scoop.it

"Facebook Lets You Enlarge Photos: Facebook has redesigned the Photos section of the personal profile. You can now highlight your photos to make them appear much larger. Plus, you’ll find your photos separated into different sections: albums, your photos and photos you were tagged in" SME

Back in July  TechCrunch reported that Facebook page admins would soon be able to target posts to segments of fans by a variety of characteristics in addition to the basic location and language targeting options admins are already used to...

http://techcrunch.com/2012/07/31/page-post-targeting-enhanced/

 

Facebook page admins will soon be able to target posts by age, gender, interested in, relationship status, education information and workplace. Sadie

 

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Official Google Blog: Make your mark on Google with Handwrite for Mobile and Tablet Search

Official Google Blog: Make your mark on Google with Handwrite for Mobile and Tablet Search | Go Mobile Social Local Today  | GoMoSoLo | Scoop.it

From the Official Blog at Google!
" Say you’re standing on a busy street corner, in a bumpy taxi ride, talking with a friend, or sitting on the couch with your tablet. Handwrite enables you to search by just writing letters with your finger most anywhere on your device’s screen—there’s no keyboard that covers half of the screen and no need for hunt-and-peck typing"

Well I have to say thanks to my Nick friend in the UK I stumbled upon this and it looks intersting to me!, Sadie 

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How to Set up and Claim a Google Places (Google+ Local) Listing – Google Places Tutorial

How to Set up and Claim a Google Places (Google+ Local) Listing – Google Places Tutorial | Go Mobile Social Local Today  | GoMoSoLo | Scoop.it

How to Set up and Claim a Google Places (Now Google+ Local) Listing – Google Places Tutorial - http://goozleology.com/how-to-set-up-and-claim-a-google-places-google-local-listing-google-places-tutorial.html...

There have been great changes of late . Google Places became Google+ Local but is still very much in a transition period it's buggy! :o)

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Geo-rankings: an SEO KPI game changer

Geo-rankings: an SEO KPI game changer | Go Mobile Social Local Today  | GoMoSoLo | Scoop.it

MEC has contributed to a white paper which will be published by Linkdex that reveals ground-breaking findings about how the location a search is made from affects Google rankings.

67% of the time, if you rank in the top 30 for a keyword in one location you will not rank for that keyword across all other locations, Sadie

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Pinning Down the Impact of Pinterest

Pinning Down the Impact of Pinterest | Go Mobile Social Local Today  | GoMoSoLo | Scoop.it

Image from: Pinterest Pinterest’s rapid ascent in traffic growth has sent marketers scrambling to understand the impact the site is having on its brand.   To put the growth in context, Pinterest has grown from 700K to almost 20M unique visitors in...

Pinterest is being used by people of all ages and for the moment many more of them are women. Websites owners can really see the benefit of Pinterest in the amount of free traffic it brings to their sites. Any business that have a visual element of any ind can really benefit for using Pinterest.... Now when it comes to have a visual element most businesses tae a quick snap! Even if it was a repair job well done!, Sadie

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Facebook Just Changed Your Email Without Asking—Here's How to Fix It

Facebook Just Changed Your Email Without Asking—Here's How to Fix It | Go Mobile Social Local Today  | GoMoSoLo | Scoop.it

Thanks to http://Gizmodo.com there is a fix! FB well they said they mentioned changes to email settings back in April... That news passed me by like many other people! :o) Sadie

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How Google Is Going To Auto-Curate Your Shopping Experience with Integrated Buyer's Guides

How Google Is Going To Auto-Curate Your Shopping Experience with Integrated Buyer's Guides | Go Mobile Social Local Today  | GoMoSoLo | Scoop.it

Robin Good: Google may soon release a new online shopping experience interface, which has been designed to make it easier for the prospective buyer to find what he is looking for eve when there are tens of similar or equivalent products.

 

From the original article: "Today, we discovered that Google has one keyword live that exhibits the complete new user experience for Google Shopping, powered by Product Listing Ads (PLA)." 

 

"This is very interesting.

 

Instead of the usual presentation where you immediately see products, we are given a complete integrated buyer's guide for tents.

 

Step one of that buyer's guide is picking the type of tent - camping, backpacking, beach, canopy, mountaineering or ice-fishing (who knew?!).

 

When the user clicks on one of these 'types' of tents they are taken to step two of the experience..."

 

Also of interest the fact that Google doesn't just aggregate available data, but it also provides user-definable controls and filters to help the prospective buyer find more easily what he wants through a type of "guided-shopping" approach.

 

Very interesting. Illustrated. 8/10

 

Full article: http://www.csestrategies.com/cse/2012/06/the-first-complete-product-listing-ads-new-user-experience.html ;


Via Robin Good
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Facebook - A to Z Security Guide Infographic

Facebook - A to Z Security Guide Infographic | Go Mobile Social Local Today  | GoMoSoLo | Scoop.it
Infographics on Facebook Security Guide to stay away from Spam and Hacking in Social Networking world with Facebook Spamming Apps with Implementing Security...

 


"Smashing at a glance A to Z Guide on Facebook Security here. Thanks to AllInfographics and Gerrit Bes for sharing. I think Facebook take security seriously, at least they have not been fined for pricacy breaches in the way that Google recently were. However, I am amazed the way some people put every item of their personal information on to Facebook. This has been especially noticable to me since the Facebook Timeline was introduced. I have seen so many profiles which are a gift for identity theft. It is especially noticable in the younger ages groups on Facebook, I wonder if they view the details as a form which needs to be filled in, in the same way that they would strive to fill out a college application to the fullest. I does concern me though!" Sadie


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Facebook Subscription Payments Go Live

Facebook Subscription Payments Go Live | Go Mobile Social Local Today  | GoMoSoLo | Scoop.it

If Facebook could collect its 30% tax on what we pay monthly for Spotify, Hulu, or Netflix using the subscription payments system it's rolling out today, it'd have nice new revenue stream to swim in

 

"As is often the case it's a numbers game! Spotify might face pull at at 30%, but 10% or 15% might suit them! Those millions stack up." Sadie

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Google to include people's Gmail in search results

Google to include people's Gmail in search results | Go Mobile Social Local Today  | GoMoSoLo | Scoop.it
Google is creating an information bridge between its influential Internet search engine and its widely used Gmail service in its latest attempt to deliver more personal responses more quickly.

 

"It seems to me that Google, The BIG G, is no longer just a search engine. Having launched Google+ and Google+Local it really is very much a Social platform and Google's driver is said to be improving personal user experience" Sadie

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Facebook Page Administrators’ Jobs Could Get Tougher in Australia

Facebook Page Administrators’ Jobs Could Get Tougher  in Australia | Go Mobile Social Local Today  | GoMoSoLo | Scoop.it

In a ruling that may have a ripple effect on Facebook page administrators globally, Australia’s Advertising Standards Bureau declared that brands are responsible for the content of all comments on their pages.

"Seemingly The  ASB became involved after a complaint about posts on the Smirnoff Australia Facebook page, which is managed by Profera and Diageo. I imagine many people will be following how this progresses" Sadie

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People LIKE to Buy Local Deals – Presentation 10 Statistics for Business Owners

People LIKE to Buy Local Deals – Presentation 10 Statistics for Business Owners | Go Mobile Social Local Today  | GoMoSoLo | Scoop.it

Blog post at iLocal Search | Visible Marketing Firm | Tel +33977199550 : There is no doubt about it people for the most part like to shop locally.

"Local Daily Deals go hand in hand with a GoMoSoLo ethos and strategy!" Sadie


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Five cases of online abuse known as Trolling are reported to the Police Service in Northern Ireland

Five cases of online abuse known as Trolling are reported to the Police Service in Northern Ireland | Go Mobile Social Local Today  | GoMoSoLo | Scoop.it

Police investigate five crimes every day in Northern Ireland involving the use of Facebook or Twitter, it can be revealed.


"This makes for grim reading and whilst it has been reported upon in Belfast this must be happening in cities the world over. Why are some people so awful to others?" :( Sadie 

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Do 80% of Facebook Ad clicks came from bots?

Do 80% of Facebook Ad clicks came from bots? | Go Mobile Social Local Today  | GoMoSoLo | Scoop.it

StartUp Limited Run say in their experience YES!!
New York-based online music startup Limited Run has ditched Facebook after its research revealed an alleged advertising scam. The company claims that 80 percent of its online ad clicks on Facebook were generated from automated ‘bots,’ not humans.

Lets keep in mind " No publicity so they say,[whoever they are] is bad publicity!" So moving swiftly on!...
I started reading this over on http://www.mediapost.com/publications/article/179962/most-facebook-ad-clicks-come-from-bots-start-up-c.html? and shared on Google+1 too, collegues from the online community substantiation required...
I'd left a comment over one the Media Post post
 "Interesting post thanks for sharing, is there any substantiation to go along with it or any other possible explanation for your experiences? As you say 80% is high bot ratio!... through the roof really! To this end I'm wondering if other people are experiencing the same issues, or have the same doubts." :o)"
so far no reply :o) Sadie

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MediaPost Publications Drowsiness: The Mobile Marketing Opportunity 07/31/2012

MediaPost Publications Drowsiness: The Mobile Marketing Opportunity 07/31/2012 | Go Mobile Social Local Today  | GoMoSoLo | Scoop.it

Drowsiness: The Mobile Marketing Opportunity - 07/31/2012...

500 Smartphone and reading divices users were included in the survey by Joy Liuzzo founder of Wave Collapse, she discovered that  59% of the up-laters were using a tablet to view a video, movie or TV show and 55% were using their smartphone to do the same. Game player (54%) was the next-most popular bedtime activity. Less than half were browsing the Internet on a tablet (47%) or phone (32%) and 46% were playing games on their smartphone." Sadie

 

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London 2012 Olympics: Athletes rebel at social media crackdown

London 2012 Olympics: Athletes rebel at social media crackdown | Go Mobile Social Local Today  | GoMoSoLo | Scoop.it

Olympic athletes today united in an online rebellion against a social media clampdown which bans them from posting pictures thanking their sponsors.



" I'm so happy that Social Media users will not conform to silence instructions.!  :o)
This is an especially ill thoughtout instruction given the well covered news items in the UK with regard to the tax breaks offered to Official Olympic Sponsors. It seams very mean to try and prevent the athletes from thanking their sponsor. Some of these people have just one sponsor and it is sometimes just a small local business backing these champions simply because they have known them growing up. Pffft!" Sadie

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Restaurants And Babies Top Local Search and Growth Categories This Week

Restaurants And Babies Top Local Search and Growth Categories This Week | Go Mobile Social Local Today  | GoMoSoLo | Scoop.it

Restaurants And Babies Top Local Search and Growth Categories - 07/26/2012...


Wow! That is some growth spurt for local search  Families Serivces up 164%

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Mobile - 10 Reasons Why You Need a Mobile Site

Mobile - 10 Reasons Why You Need a Mobile Site | Go Mobile Social Local Today  | GoMoSoLo | Scoop.it
Mobile - 10 Reasons Why You Need a Mobile Site [Infographic]...
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Sources, Tools & Tricks To Curate Content… From Your Smartphone — socialmouths

Sources, Tools & Tricks To Curate Content… From Your Smartphone — socialmouths | Go Mobile Social Local Today  | GoMoSoLo | Scoop.it

Curation on the go it growing at a rapid rate...

Here are 10 sources, from  Francisco Rosales tools and tricks to easily curate content from a smartphone... Francisco share really useful over here http://socialmouths.com :o) Sadie

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