We all know the five-second reaction to seeing a friend's birthday on Facebook — a basic greeting posted to their timeline. What if you want to do more?
"Facebook are constantly developing at new functionality options on their platform and must be keenly seeking those which will generate revenue and boost their less that shiny share price.
Next up is Facebook Gifts:- could this be it a winner for them? Social Gifting is not new but it will be for Facebook.
Facebook are rolling out gifting in the USA to begin with. It may well offer the perfect solution for those people who only remember their friends' birthdays when Facebook notifies them that today is the day! Incidentally the gift card market is bigger that HUGE already and it is projected to top 100 billion USDs in 2012
Here in France I'm delighted to get surprise gift boxes via La Poste! Most recently was a fabulous home-made Orange Drizzle Cake sent from Derbyshire in England. We thank you Mel Blackshaw!
What about you can you see yourself using Facebook Gifts when the the functionality becomes available in your country?"