Facebook is shutting down its facial recognition photo tool in Europe, following objections from the regulator.
"There was talk some time back that this tool, for face recognition with in Facebook was to be used as an automated security measure for people who got locked out of their accounts. The idea being Facebook would present users with a series of photos of people on their account, the person would be asked to name the person shown in the photos. However to me that idea seem flawed from the start. You see people have a tendancy to tag other people children, dogs, cats, horses, Grand mas and even random drunks with the name of the person they want to see the photos. Now this presents a difficulty for the tool. That's not why is it being removed though! Here in Europe concerns have been raised by the Data Protection Regulator. In light of this Facebook's templates are schedulded to be removed by 15th October this year. Facebook to date have demonstrated that they strive to meet with regulator's compliance orders around Data Protection and have in the past exceeded the remit they have been set to improve standards. Whilst having close to 1 billion registered users, Facebook are a very small company when one considers their users volumes compared to their staff head count." Sadie :)