Go Mobile
Follow
Find
880 views | +0 today
Go Mobile
for those who say mobile marketing is not yet in our strategy
Your new post is loading...
Your new post is loading...
Scooped by Marta Pichlak-Miarka
Scoop.it!

Mobile Internet Trends

Kleiner Perkins Caufield & Byers (KPCB) is a world leading venture capital firm KPCB specializes in investments in incubation and early stage companie
KPCB is a world leader in investments in Information Technology, Energy, Greentech industries, Utilities, the Life Sciences, and Pharmaceuticals and has built world-class companies including Amazon.com, Sun Microsystems,Intuit, Genomic Health and Google
more...
No comment yet.
Scooped by Marta Pichlak-Miarka
Scoop.it!

Mobile Ad Spend on the Rise in Germany and France - eMarketer

Mobile Ad Spend on the Rise in Germany and France - eMarketer | Go Mobile | Scoop.it
According to a new eMarketer report, Germany and France lag far behind the UK in ad spending devoted to mobile, but outlays will increase fast over the next few years.
more...
No comment yet.
Scooped by Marta Pichlak-Miarka
Scoop.it!

Shameful: Sony raised prices on Whitney Houston’s digital music 30 minutes after her death

Shameful: Sony raised prices on Whitney Houston’s digital music 30 minutes after her death | Go Mobile | Scoop.it
As much criticism as record labels receive for how they treat artists, Sony Music might take the cake. The company pulled the ultimate in shameful activities this weekend by raising the price on Wh...
more...
No comment yet.
Scooped by Marta Pichlak-Miarka
Scoop.it!

The Future Of Mobile Advertising: Less Annoying, More Useful

The Future Of Mobile Advertising: Less Annoying, More Useful | Go Mobile | Scoop.it
As mobile phones evolve, mobile advertising is evolving, too.
Already, we've seen a shift from tiny text and banner ads to more sophisticated efforts. Some are trying to captivate you with mini-games, interactive widgets, and contests. Others serve up a specific deal based on your location.
And while today's mobile ads aren't doing too poorly -- 60% of mobile users click on mobile ads at least one a week, according to a recent report -- there's still a lot of room for advancements as the industry matures. (Especially considering that a lot of those "clicks" are probably by accident.)
These are the trends we expect to see in mobile advertising over the next several years. We hope the result for users will be a less annoying, more useful ad experience.


more...
No comment yet.
Scooped by Marta Pichlak-Miarka
Scoop.it!

Infographic: The Things We Do With Our Phone

Infographic: The Things We Do With Our Phone | Go Mobile | Scoop.it
more...
No comment yet.
Scooped by Marta Pichlak-Miarka
Scoop.it!

Mobile Web Users in Western Europe to Double by 2015 - eMarketer

Mobile Web Users in Western Europe to Double by 2015 - eMarketer | Go Mobile | Scoop.it
And they're willing to interact with brands on their phones. Around the world, smartphone adoption is the trend, and with it, greater mobile internet usage.
more...
No comment yet.
Scooped by Marta Pichlak-Miarka
Scoop.it!

MAKE a DEAL | The Ultimate Shopping Experience

MAKE a DEAL | The Ultimate Shopping Experience | Go Mobile | Scoop.it
Are you a budget-minded on-the-go shopper who prefers having it your way? Impulsive? Even better! MAKEaDEAL enables you to save money by buying what you want, when you need it, where you’re at, on your own terms without having to wait for silly sales promotions or group buying. Say goodbye to online coupon hunting, barcode scanning, check-ins, deals-of-the-day, loyalty cards, point gimmicks, and haggling to stretch your dollars!

Simply specify the item you want, name your discount, and tell us how far you are willing to shop. MAKEaDEAL sends your offer out in real-time to local businesses that will either accept, counter, or ignore your offer. Counter offers can include spectacular cross-sell or up-sell bargains for you as merchants compete for your business!

Not sure what you want? No problem! Social shop by location and grab deals other consumers are getting. Share your deals with friends and family on Facebook and Twitter tapping the “Brag” button. MAKEaDEAL is your personalized local shopping resource that will save you money and time, paying for itself in as little as a single purchase!

Deals are available in over 150 cities from 85+ National Retailers in US
more...
No comment yet.
Scooped by Marta Pichlak-Miarka
Scoop.it!

MMA Publishes Updated Best Practices & Guidelines For Mobile Coupons & Rebates

more...
No comment yet.
Scooped by Marta Pichlak-Miarka
Scoop.it!

How to measure mobile advertising success - Mobile Marketer

more...
No comment yet.
Scooped by Marta Pichlak-Miarka
Scoop.it!

10m UK consumers use mobile commerce

23% of UK online consumers conducted some kind of mobile transaction last year, but unfortunately, 83% experienced a problem.
more...
No comment yet.
Scooped by Marta Pichlak-Miarka
Scoop.it!

First Mobile Magazine for Kids Debuts on the iPad | Mobile Marketing Watch

First Mobile Magazine for Kids Debuts on the iPad | Mobile Marketing Watch | Go Mobile | Scoop.it
It's the first official iPad magazine designed especially for children.Timbuktu, the electronic magazine in question, is the brainchild of an Italian publisher who believes that children comprise a growing audience of mobile consumers who deserve their own publication.
Presenting the news in an entertaining fashion, Timbuktu combines imagination and technology to display news and stories through the most advanced methods of education.

more...
No comment yet.
Scooped by Marta Pichlak-Miarka
Scoop.it!

The ShopSavvy Numbers- iPhone and Android Barcode Scanning & Shopping Tool

- 16,000,000+ Downloads/Installs (200-275K a week)
- 64,000,000+ Updates
- 8,000,000+ Current Unique Users
- 3,100,000+ Actives in the last period
_____________
= More than 10% of smartphone owners in USA use ShopSavvy
more...
No comment yet.
Scooped by Marta Pichlak-Miarka
Scoop.it!

Twitter helps marketers: Geo-relevance for promoted tweets and accounts

Speaking at the Digital Conference organised by industry title Ad Age, Adam Bain, Twitter's president of revenue, outlined several initiatives the Web 2.0 pioneer is currently pursuing.
These include allowing corporate users to target "promoted tweets" based on the whereabouts of individual users.
"Geo-relevance for promoted tweets and accounts allows marketers to reach the audience in the right geographic areas," said Bain.
Replicating approaches adopted by mobile specialists Foursquare and Gowalla, this should reduce wastage concerning communications.

Some 155m tweets are posted per day, up from 55m a year ago.
The pace of growth quickened in Q1 2011, with 52% global daily increase, and a 38% lift in the US.Sign-up rates also leapt 52% worldwide during Q1, boosted by an above-average 57% surge in America.
Visitor numbers from mobiles powered by Google Android climbed 104% in the same period, totals hitting 72% and 55% for Apple's iPad and iPhone respectively, and 51% for Research in Motion's BlackBerry

more...
No comment yet.
Scooped by Marta Pichlak-Miarka
Scoop.it!

How Mobile Is Transforming the Shopping Experience in Stores – Think Insights – Google

How Mobile Is Transforming the Shopping Experience in Stores – Think Insights – Google | Go Mobile | Scoop.it
New research exploring in-store mobile phone use to help with shopping. Read the research study on Google's Think Insights.
more...
No comment yet.
Scooped by Marta Pichlak-Miarka
Scoop.it!

Second-Screen Engagement: The Marketer's Holy Grail?

Second-Screen Engagement: The Marketer's Holy Grail? | Go Mobile | Scoop.it
It's no secret that the rise of second-screen participation hints at an increased engagement in viewers, but does it really work? (Second-Screen Engagement: The Marketer's Holy Grail?
more...
No comment yet.
Scooped by Marta Pichlak-Miarka
Scoop.it!

Article - eMarketer

Article - eMarketer | Go Mobile | Scoop.it

Most read deal emails and newsletters every day.

more...
No comment yet.
Scooped by Marta Pichlak-Miarka
Scoop.it!

Shopkick & The CW Strike Deal To Deliver Rewards for Watching TV Ads [VIDEO]

Shopkick & The CW Strike Deal To Deliver Rewards for Watching TV Ads [VIDEO] | Go Mobile | Scoop.it
Shopkick and the CW have partnered to reward television viewers for watching commercials.
more...
No comment yet.
Scooped by Marta Pichlak-Miarka
Scoop.it!

Top 5 Mobile Commerce Trends

Top 5 Mobile Commerce Trends | Go Mobile | Scoop.it
Mobile commerce has hit the big time in recent years, and is poised for further growth. Here are five mobile commerce trends to keep an eye on
more...
No comment yet.
Scooped by Marta Pichlak-Miarka
Scoop.it!

Medialets Muse for Mobile Rich Media Ads

Learn about Medialets Muse™, the first comprehensive creative dashboard for rich media.
more...
No comment yet.
Scooped by Marta Pichlak-Miarka
Scoop.it!

UK retailers aren't ready for mobile commerce: survey

UK retailers aren't ready for mobile commerce: survey | Go Mobile | Scoop.it
Though the majority of retailers are convinced that mobile commerce will eventually become as popular as e-commerce, just 16% have a strategy in place, and 28% have no plans to implement one. The timescales vary, but 83% believe mobile commerce will be as popular as e-commerce within five years, though the 6% who think it already is perhaps need to check some recent stats. Popularity is growing, but it's not near e-commerce just yet.

more...
No comment yet.
Scooped by Marta Pichlak-Miarka
Scoop.it!

Mobile advertising should be incorporated into all media buys: Mobile Marketer

more...
No comment yet.
Scooped by Marta Pichlak-Miarka
Scoop.it!

A brief history of the iPad – Infographic | DiscountCoder.com Blog

A brief history of the iPad – Infographic | DiscountCoder.com Blog | Go Mobile | Scoop.it
A brief history of the iPad infographic looks at the success of the first generation ipad and what to expect from the ipad 2.
more...
No comment yet.
Scooped by Marta Pichlak-Miarka
Scoop.it!

Facebook is a growing force in mobile—by some figures, it has something close to 600 million users, and more than half of these users are interactive with the service via mobile devices

.
more...
No comment yet.
Scooped by Marta Pichlak-Miarka
Scoop.it!

Teen Smartphone Purchase Plans at Record High

Teen Smartphone Purchase Plans at Record High | Go Mobile | Scoop.it
More and more US teenagers are entering the US smartphone market.
Based on the input from the 4,500 students surveyed, 37% of teens expressed plans to purchase an iPhone in the next six months. For one of Piper Jaffray’s bi-annual surveys, this figure represents an all-time high.
17% of teenagers presently own an iPhone, which is an increase from 14% six months ago.
Corresponding to the growing interest in iDevices, Apple’s market share in portable media players has never been stronger in the teen market – 86%, an increase from 78% six months ago.

more...
No comment yet.
Scooped by Marta Pichlak-Miarka
Scoop.it!

AdMob Tablet Research: Gaming, Search & Email Top Uses For iPad, Not Entertainment | Mobile Marketing Watch

AdMob Tablet Research: Gaming, Search & Email Top Uses For iPad, Not Entertainment | Mobile Marketing Watch | Go Mobile | Scoop.it
New research out from AdMob looks at tablet device usage, primarily the iPad, in terms of content consumption, where they use them the most and other factors.
The survey included responses from over 1,500 respondents and showed that gaming (84 percent), search (78 percent) and email (74 percent) led the way in terms of how users are spending their time with their tablets, while surprisingly, entertainment consumption (music and video) and reading e-books ranked among the least common activities with only 51 percent and 46 percent respectively.
Interestingly, the survey shows that nearly half (43 percent) of those surveyed now spend more time with their tablet than they do with their desktop or notebook computer, and 77 percent spend less time on their notebooks or desktops than they did before getting a tablet. Even more impressive is that over a third (34 percent) of respondents indicated that they use their tablets more than they use their televisions.
In terms of where people use their tablets most, it seems “at home” was the most common response. In fact, 82 percent of respondents claim they primarily use their tablets at home, while only 11 percent said they use them most often “on the go.” The remaining 7 percent said they use the iPad mostly at work.
more...
No comment yet.
Scooped by Marta Pichlak-Miarka
Scoop.it!

Android to take half of smartphone market by end of 2012

Android to take half of smartphone market by end of 2012 | Go Mobile | Scoop.it
Analyst firm Gartner has predicted that Android handsets will account for half of the global smartphone market by the end of next year.
more...
No comment yet.