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Everything digital. I'm a Digital Communications Supervisor at the City of Calgary and these are articles of interest to my day-to-day work!
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Focus: College students apply their app skills quickly, highlight how ... - Chicago Tribune

Focus: College students apply their app skills quickly, highlight how ... - Chicago Tribune | Go Digital | Scoop.it
Focus: College students apply their app skills quickly, highlight how ...Chicago TribuneMobile software startup 52apps has an ambitious goal: Create a new application for the iPhone or iPad every week.Just as ambitious: The goal is to do it with college...
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Online Advertising: The Era Of Lowered Expectations - MediaPost Communications

Online Advertising: The Era Of Lowered Expectations MediaPost Communications The truth of the matter is that while audiences will continue to shift their consumption from TV to Web, it might be a case of "too much, still." There's absolutely no...
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Google eases Android app development with a new IDE - PCWorld

Google eases Android app development with a new IDE - PCWorld | Go Digital | Scoop.it
Pulse 2.0 Google eases Android app development with a new IDE PCWorld Google has introduced an IDE (integrated developer environment) aimed at easing development of Android apps.
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Make Gamification Work In Your Business - Lifehacker Australia

Make Gamification Work In Your Business - Lifehacker Australia | Go Digital | Scoop.it
Make Gamification Work In Your Business Lifehacker Australia Gartner analyst Brian Burke is a firm believer in the potential of gamification, but says that the vast majority of efforts to use the technique in workplace environments fail.
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Mobile Apps and Privacy | Calgary Herald

Mobile Apps and Privacy | Calgary Herald | Go Digital | Scoop.it
The fast evolution of the mobile industry privacy concerns have been, in some cases, overlooked by app developers and technology companies.
Jody_COC's insight:

Given the fast evolution of the mobile industry app developers must remain vigilant when it comes to protecting user privacy. Users should also be aware of what personal information they are disclosing and providing when downloading and using apps and how this information is being used and distributed. To assist users with privacy protection, the Office of the Privacy Commissioner of Canada has come out with its own mobile app that provides users with ten steps to assist them in protecting their privacy on their mobile devices. The app is called “myPRIVACYapp”.

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Mobile Phones: Looking Back 40 Years and Into the Future

Mobile Phones: Looking Back 40 Years and Into the Future | Go Digital | Scoop.it
The first mobile phone call was made in 1973 on a 2.5-pound "brick," but the future of mobile technology could allow for "telepathic" communications.
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Gamification Is Winning: How Gamification Is Becoming The New Normal [Infographic]

Gamification Is Winning: How Gamification Is Becoming The New Normal [Infographic] | Go Digital | Scoop.it
Retailers continue to invest in new ways to engage with customers as well as employees. Businesses spent $100 million on gamification in 2010. That total is estimated to reach $2.8 billion by 2016.
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A beginner's guide to Google Analytics

A beginner's guide to Google Analytics | Go Digital | Scoop.it
Here's some fundamental information to get you started using this powerful online tracking tool.
Jody_COC's insight:

Measure, measure, measure.

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79% Of People 18-44 Have Their Smartphones With Them 22 Hours A Day [STUDY] - AllTwitter

79% Of People 18-44 Have Their Smartphones With Them 22 Hours A Day [STUDY] - AllTwitter | Go Digital | Scoop.it
79% Of People 18-44 Have Their Smartphones With Them 22 Hours A Day [STUDY]
Jody_COC's insight:

Smart phones are an important way for people to feel connected.

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TripAdvisor launches a first in online display advertising

TripAdvisor launches a first in online display advertising | Go Digital | Scoop.it
This initiative works by only making the ad call once a user gets to a point on the TripAdvisor page where the ad unit is in view. (TripAdvisor launches a first in online display advertising: TripAdvisor has unveiled a first for the travel ad...
Jody_COC's insight:

This should be the standard. 

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Papers Worldwide Embrace Web Subscriptions - New York Times

Papers Worldwide Embrace Web Subscriptions - New York Times | Go Digital | Scoop.it
Papers Worldwide Embrace Web Subscriptions
New York Times
Online advertising, once seen as the great hope for the future, has begun leveling off, which is accelerating the push for new Internet business models.
Jody_COC's insight:

Newspapers looking for new business models just carrying over an unsuccessful strategy to a new medium?

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Edmonton-born actress's online role in fart-filled anti-smoking ad goes viral - Calgary Herald

Edmonton-born actress's online role in fart-filled anti-smoking ad goes viral - Calgary Herald | Go Digital | Scoop.it
Calgary Herald Edmonton-born actress's online role in fart-filled anti-smoking ad goes viral Calgary Herald EDMONTON - In the end, it was Edmonton-born actress Kathleen Black's adorability quotient that earned her the starring role in a now-viral...
Jody_COC's insight:

Um...brilliant ad.

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Mobile Web Design: Best Practices

Mobile Web Design: Best Practices | Go Digital | Scoop.it
If you're considering developing mobile web designs (or pushing an existing one onto the Mobile Web), this article should help you get to grips with the growing trend of mobile design.
Jody_COC's insight:

A good round-up of design tips for your mobile site design.

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Gamification, Augmented Reality, Google Glass and DIY Genius

Gamification, Augmented Reality, Google Glass and DIY Genius | Go Digital | Scoop.it
Here are a few examples of augmented reality including: The Dynamic Bike Headlight and Google Glass: Ghost Runner. Gamification has a bright future.
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Yahoo jumps further into social media marketing - InternetRetailer.com

Yahoo jumps further into social media marketing - InternetRetailer.com | Go Digital | Scoop.it
Telegraph.co.uk Yahoo jumps further into social media marketing InternetRetailer.com But the deal raises the question of how Yahoo will be able to turn Tumblr's followers, who now see little advertising on Tumblr.com, into a base for generating...
Jody_COC's insight:

Tumblr has remained an oasis of advertising-free space...but is that about to change?

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Google jumpstarts Glass development with apps form Twitter, Facebook and ... - GigaOM

Google jumpstarts Glass development with apps form Twitter, Facebook and ... - GigaOM | Go Digital | Scoop.it
Business 2 Community Google jumpstarts Glass development with apps form Twitter, Facebook and ...
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Why Gamification Misses the Point | Calgary Herald

Why Gamification Misses the Point | Calgary Herald | Go Digital | Scoop.it
This article looks at some key issues related to gamification and why so many outside the game design community seem to be missing the point.
Jody_COC's insight:

So true:

 

..."story comes first. With story comes characters. Game mechanics allow us to engage with the characters to work through the stories interactively. Game mechanics alone don’t make something boring more interesting. Gamification has become the new lipstick on the pit bull."

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Virginia Releases Emergency Preparation Smartphone App

Virginia Releases Emergency Preparation Smartphone App | Go Digital | Scoop.it
A new mobile application from the Virginia Department of Emergency Management should enable citizens to better prepare for the unexpected.
Jody_COC's insight:

Opportunity here for the City of Calgary?

 

"...the app had been downloaded more than 5,600 times, and Spieldenner expects that number to grow the same way the VDEM’s website traffic does prior to or during an emergency. During a relatively quiet month, the department’s website gets about 25,000 visitors, but that number can balloon as high as 150,000 during an emergency or significant event."

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Why more brands are rethinking their online ad strategies - Globe and Mail

Why more brands are rethinking their online ad strategies - Globe and Mail | Go Digital | Scoop.it
Globe and Mail
Why more brands are rethinking their online ad strategies
Globe and Mail
A recent study by Nielsen shows that advertisers, big and small, are turning to the Internet to push their brands.
Jody_COC's insight:

"The funds are coming from offline or traditional ad budgets, with 48 per cent moving away from TV this year. According to the study, nearly three-quarters (70 per cent) of brand marketers plan to increase their use of social media in 2013, followed closely by mobile advertising (69 per cent) and video advertising (64 per cent)."

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Texting is “miraculous”: 6 ways we are redefining communication | TED Blog

Texting is “miraculous”: 6 ways we are redefining communication | TED Blog | Go Digital | Scoop.it
Texting is not a blight on language, says John McWhorter in today’s talk. Instead, he looks at it as a major communication innovation.
Jody_COC's insight:

Rethink everything: Today, it's texting..

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Army employs video game to help curb sex assaults; critics call it ...

Army employs video game to help curb sex assaults; critics call it ... | Go Digital | Scoop.it
The Army is using an interactive video game to train soldiers how to prevent sexual assaults in the ranks, and the technology has proven so popular, the branch just ordered a sequel, according to a spokesman for the ...
Jody_COC's insight:

Not every problem can be fixed by technology.

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Scholar explores the human side of animation - Phys.Org

Scholar explores the human side of animation - Phys.Org | Go Digital | Scoop.it
Scholar explores the human side of animation
Phys.Org
(Phys.org) —A new essay takes a new look at the staying power of animated Disney films, as well as examines the long-held criticism that the films promote consumerism.
Jody_COC's insight:

Why animation moves us...

Disney knows why and uses it to promote consumerism.

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The mobile war is over and the app has won

Jody_COC's insight:
According to app analytics firm Flurry, which tracks app usage on a staggering 300,000 apps on over a billion active mobile devices, we spend an average of 158 minutes each and every day on our smartphones and tablets. Two hours and seven minutes of that is in an app, and only 31 minutes is in a browser, surfing the old-school web.
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Special Series: Online Advertising, Evolved - PBS MediaShift

Special Series: Online Advertising, Evolved - PBS MediaShift | Go Digital | Scoop.it
Special Series: Online Advertising, Evolved
PBS MediaShift
Once upon a time (actually, not so long ago), there was one way to advertise online: the almighty banner ad. But, the banner ad just didn't do enough.
Jody_COC's insight:

"Native advertising" will continue to blur the lines between advertising and editorial content online...We may not like it, but it's coming.

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10 Most Important Guidelines for Mobile Web Development

10 Most Important Guidelines for Mobile Web Development | Go Digital | Scoop.it
In this article I am aiming to sum up the most important guidelines for mobile web development in a simpler way.
Jody_COC's insight:

More helpful advice for your Monday morning mobile web development!

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Web Design Trends Of Fortune 500 Companies

Web Design Trends Of Fortune 500 Companies | Go Digital | Scoop.it
Web #design trends of fortune 500 companies http://t.co/tME7MFnDfc #Development #webdev #website
Jody_COC's comment, April 1, 12:58 PM
Useful info for designing your website...