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Ad Targeting Is Hard - TechCrunch

Ad Targeting Is Hard - TechCrunch | Go Digital-Mobile | Scoop.it
Ad Targeting Is HardTechCrunchAs this Reuters analysis explains, there's so much online advertising space that merely putting billboards up all over the internet is no longer a lucrative business.
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Go Digital-Mobile
Everything digital and mobile phone related. I'm a Digital Communications Supervisor at the City of Calgary and these are articles of interest to my day-to-day work!
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Facebook Graph Search — The Engagement Blog - HiSocial

Facebook Graph Search — The Engagement Blog - HiSocial | Go Digital-Mobile | Scoop.it
Facebook Graph Search, introduced in March 2013, is a semantic search engine, which helps you find the information using the data acquired from over o
Jody_COC's insight:

Understanding graph search and how it works is my latest obsession!

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Sun Life Financial sees positive returns from gamification programme - Finextra

Sun Life Financial sees positive returns from gamification programme - Finextra | Go Digital-Mobile | Scoop.it
Sun Life Financial sees positive returns from gamification programme Finextra Nadia Darwish , vice president of market development for Sun Life Financial's Group Retirement Services, says: "Gamification was the right choice for us because it...
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UX Without Users Is Not UX

UX teams are responsible for creating desirable experiences for users. Yet many organizations fail to include users in the development process.
Jody_COC's insight:

Worth reading just to be reminded of this...

 

"Common methodology mistakes:

Asking the wrong people for feedback: Your stakeholders and colleagues are not real users. They are not representative of your target audience. Involve the correct users in the design process, rather than having internal colleagues be participants, as they tend to be too close to the design to provide honest and accurate data.

Leading the witness: It’s natural for inexperienced facilitators to bias the study with leading questions and draw erroneous conclusions. Usability testing produces much more valid information when conducted by someone who understands the science of behavioral research.

Applying the wrong research method: User testing can mean different things to different people. It could include methods such as surveys, focus groups, A/B testing, usability testing, and so on. The method you choose depends on the questions you have and the stage of development. A survey is often appropriate for collecting opinion-based data, but not for interaction. Applying the wrong method can yield erroneous conclusions."

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Direct Access vs. Sequential Access: Definition

Direct Access vs. Sequential Access: Definition | Go Digital-Mobile | Scoop.it
In interface design favor direct access to the user's preferred item instead of forcing users to go through your content in a serial order.
Jody_COC's insight:

"The benefits of sequential access are more hoped-for than they are real on most practical websites. In contrast, the costs are very real and are incurred every time."

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Merriam-Webster’s new words include ‘unfriend,’ ‘spoiler alert,’ ‘gamification’

Merriam-Webster’s new words include ‘unfriend,’ ‘spoiler alert,’ ‘gamification’ | Go Digital-Mobile | Scoop.it
Social media is well-represented in the list of 150 new terms added to the dictionary publisher’s collegiate edition.
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Is Canada Stalking Me? A New Software Platform Aims To Find Out

Is Canada Stalking Me? A New Software Platform Aims To Find Out | Go Digital-Mobile | Scoop.it
Do you think CSEC and the Mounties are spying on you? There's an app on its way to help you find out. (Mr @caparsons told me about the @citizenlab initiative: Is Canada Stalking Me?
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Why Geography Matters More Than Ever Before

Why Geography Matters More Than Ever Before | Go Digital-Mobile | Scoop.it
In today’s world, geography matters more than ever before. Our ability to understand how our actions impact location is essential to building safer and more re…
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Heartbleed Fallout Continues: Canada Orders Shutdown of More Gov't Sites

Heartbleed Fallout Continues: Canada Orders Shutdown of More Gov't Sites | Go Digital-Mobile | Scoop.it
Canada is ordering various government agencies to temporarily shut down affected sites.
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Gamification comes to clinicians | Healthcare IT News

Gamification comes to clinicians | Healthcare IT News | Go Digital-Mobile | Scoop.it
Gamification comes to clinicians | Healthcare IT News via @princetoncorps via @RebelMouse http://t.co/FRHcCNU0kX
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Enterprise App Development: A Better Approach - InformationWeek

Enterprise App Development: A Better Approach - InformationWeek | Go Digital-Mobile | Scoop.it
Enterprise App Development: A Better Approach
InformationWeek
Developing applications is only half the battle. Managing them is the other half. This includes things like application testing, rollout, and lifecycle management.
Jody_COC's insight:

1. Connectivity 2. Push 3. Management capability 4.Open Source

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Login Walls Stop Users in Their Tracks

Login Walls Stop Users in Their Tracks | Go Digital-Mobile | Scoop.it
Demanding that users register or log in before they can use an app or see website information has high interaction cost and defies the reciprocity principle.
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Twitter will reportedly unveil its own app development platform

Twitter will reportedly unveil its own app development platform | Go Digital-Mobile | Scoop.it
The Information is reporting that will introduce its own app development platform — called Twitter Fabric — at its developer conference October 22.
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How Effective Is Online Advertising (Infographic) - Business 2 Community

How Effective Is Online Advertising (Infographic) - Business 2 Community | Go Digital-Mobile | Scoop.it
How Effective Is Online Advertising (Infographic) Business 2 Community Conversion optimization company Invesp has released a new infographic on the effectiveness of online advertising according to which only 8% of internet users account for 85% of...
Jody_COC's insight:

Not very...

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Maximize Content-to-Chrome Ratio, Not the Amount of Content on Screen

Maximize Content-to-Chrome Ratio, Not the Amount of Content on Screen | Go Digital-Mobile | Scoop.it
On a large screen, hiding the chrome significantly affects discoverability and interaction cost, with virtually no improvement to the content-to-chrome ratio.
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Google Blurs The Line Between Web And Native Apps On Android - TechCrunch

Google Blurs The Line Between Web And Native Apps On Android - TechCrunch | Go Digital-Mobile | Scoop.it
TechCrunch
Google Blurs The Line Between Web And Native Apps On Android
TechCrunch
Google has always been a web developer first. The company first became successful with its search engine.
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How to Build Resilient Communities [Infographic]

How to Build Resilient Communities [Infographic] | Go Digital-Mobile | Scoop.it
Technology is changing the way your municipality prepares, responds and mitigates the impacts of a crisis. Cloud, mobile and geographic information systems (GI…
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Why Your Enterprise Must Rethink Mobile App Development | Innovation Insights | WIRED

Why Your Enterprise Must Rethink Mobile App Development | Innovation Insights | WIRED | Go Digital-Mobile | Scoop.it
Have you thought about app development for your company. @WIRED says you need to. Mobile marketing is the future http://t.co/hNn9LMKuK2
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The serious business of gamification - The Globe and Mail

The serious business of gamification - The Globe and Mail | Go Digital-Mobile | Scoop.it
The serious business of gamification The Globe and Mail If you're interested in changing behaviour in your workplace, helping employees or customers to develop new skills, or spurring innovation, you may want to consider the approach known as...
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"...the biggest challenge facing companies is to understand the limitations as well as the opportunities of gamification. “A lot of organizations are pursuing opportunities that are unlikely to be successful with gamification,” he said. Faced with a problem, they throw some points at it and hope a solution will materialize. But you need to figure out how a point system might work, how to employ collaboration, and whether what you are designing can hold for the long term as well as short term."

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9 Government Apps You Need To Know

9 Government Apps You Need To Know | Go Digital-Mobile | Scoop.it
There are more than 160 million smartphone users in the United States today. 61% of mobile phone users own a smartphone. And the global smartphone audience sur…
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City Development unveils mobile app - El Paso Inc.

City Development unveils mobile app - El Paso Inc. | Go Digital-Mobile | Scoop.it
City Development unveils mobile app
El Paso Inc.
El Paso's Development Department unveiled its first iPhone compatible mobile app for inspection requests – the Build El Paso Inspection app.
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Writing Hyperlinks: Salient, Descriptive, Start with Keyword

Writing Hyperlinks: Salient, Descriptive, Start with Keyword | Go Digital-Mobile | Scoop.it
To help users quickly find what they need, anchor text should stand out from the body content and accurately describe the page that it refers to.
Jody_COC's insight:

In the category of "I can't believe I have to say this but":

 

"Helpful links are visually distinct from the body text and specific to the page or document that they refer to."


Click here should be banished forever.

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App makers: Don't quit your day job, Toronto developer warns - The Globe and Mail

App makers: Don't quit your day job, Toronto developer warns - The Globe and Mail | Go Digital-Mobile | Scoop.it
App makers: Don't quit your day job, Toronto developer warns
The Globe and Mail
Convinced you've got a brilliant app idea that would surely make you rich if you could just learn to code?
Jody_COC's insight:

"There’s a couple really great things about making free apps, one is you absolutely get to reach out to the most people possible with zero barrier to entry, everyone is willing to give your game a try,” Coombe says.

“That means your download numbers and people who get to know about your game and your brand is several orders of magnitude larger than a paid app. The second thing is when you have a large user base and a lot of people playing your games then you get to introduce those same people to your next games and your next games, which is obviously a fantastic way to market your whole (roster) of games.”

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How Online Ads Work - Gizmodo

How Online Ads Work - Gizmodo | Go Digital-Mobile | Scoop.it
How Online Ads Work
Gizmodo
You probably think online ads are pretty annoying. But without them, the internet as we know it would not exist—and this blogger would not have a job. These are not your everyday ads, though.
Jody_COC's insight:

Cool visualization.

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