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Relation client : l’individualisation pour priorité | Innover Maintenant

Relation client : l’individualisation pour priorité | Innover Maintenant | GO Digital | Scoop.it
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Retail trends in customer experience for 2014

Retail trends in customer experience for 2014 | GO Digital | Scoop.it
In 2014, the push for truly remarkable customer experiences will become even more intense.
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Le défi de la digitalisation du parcours client

Le défi de la digitalisation du parcours client | GO Digital | Scoop.it
Avec l’avènement du web, du mobile et de la tablette, le voyageur est désormais connecté en permanence. Le parcours-client n’est plus aussi linéaire qu’auparavant. Les comportements d’achat, le...
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Pitney Bowes and Twitter Sign a Multi-year Licensing Agreement for Location Intelligence Solutions | Business Wire

Pitney Bowes and Twitter Sign a Multi-year Licensing Agreement for Location Intelligence Solutions | Business Wire | GO Digital | Scoop.it
Twitter and Pitney Bowes Sign Multi-year Agreement to Deliver Location Intelligent Solutions on Mobile Platform.
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What's new in Portrait 6 | Portrait Software

What's new in Portrait 6 | Portrait Software | GO Digital | Scoop.it
Portrait 6 is the next generation of the Portrait Suite which allows you to quickly plan, design and run insight led customer journeys across any channel.
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Aon Benfield Extends Pitney Bowes Contract for Location Intelligence and Analytics - WSJ.com

Aon Benfield Extends Pitney Bowes Contract for Location Intelligence and Analytics - WSJ.com | GO Digital | Scoop.it
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Why customer experience management will replace CRMs

More products and services are becoming commoditised. Price differentiation is less of a sustainable advantage.
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Just 20% of companies have a well developed customer experience strategy

Just 20% of companies have a well developed customer experience strategy | GO Digital | Scoop.it
Econsultancy’s Modern Marketing Manifesto states that customer experience “must be the relentless focus of modern marketing".
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Dossier Big data et Marketing - Marketing Professionnel - Marketing professionnel – Le marketing pour les professionnels

Dossier Big data et Marketing - Marketing Professionnel - Marketing professionnel – Le marketing pour les professionnels | GO Digital | Scoop.it
Dossier Big Data et Marketing
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Street-Level Geocoding: 100 Countries Now Available!

Pitney Bowes Software provides the leading geocoding solution in the world for operational location intelligence. Today 100 countries are available for stree...
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Do You Have the IT For the Coming Digital Wave?

Do You Have the IT For the Coming Digital Wave? | GO Digital | Scoop.it
Three levers for reinventing your IT unit.
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Your Company’s Purpose Is Not Its Vision, Mission, or Values

Your Company’s Purpose Is Not Its Vision, Mission, or Values | GO Digital | Scoop.it
The distinction matters.
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Social Media Monitoring Tool Report 2013 - Goldbach Interactive #Toolreport2013

Social Media Monitoring Tool Report 2013 - Goldbach Interactive #Toolreport2013 | GO Digital | Scoop.it
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Sens du client - Le blog des professionnels du marketing client et de la relation client: Le client sera augmenté (Tendances relation client 2014 - 3/10)

Sens du client - Le blog des professionnels du marketing client et de la relation client: Le client sera augmenté (Tendances relation client 2014 - 3/10) | GO Digital | Scoop.it
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Fichier et ciblage : l'ère de la personnalisation

Fichier et ciblage : l'ère de la personnalisation | GO Digital | Scoop.it
Avec l'automatisation des campagnes relationnelle ?- voire transactionnelles - et le ciblage affinitaire réalisé dans un datamart unifié (magasin de données), le marketing direct applique enfin le one to one.
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Five steps to ‘new direct marketing’

Five steps to ‘new direct marketing’ | GO Digital | Scoop.it
Direct marketing's shift is just beginning
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The CRM Of The Future Will Recommend New Customers To You Automatically

The CRM Of The Future Will Recommend New Customers To You Automatically | GO Digital | Scoop.it
"No Software." Before Salesforce, CRMs were clunky, poorly designed, and expensive. Companies looking to build efficient sales teams had to buy Siebel, SAP, or one of the other vendors with huge hardware and setup costs.
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Move over Multichannel. Its Time for Marketing Orchestration

Move over Multichannel. Its Time for Marketing Orchestration | GO Digital | Scoop.it
Customers are ultraconnected, so marketing outreach and interactions also must be.
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Tryg and Scottish Widows improve customer response with analytics

Tryg and Scottish Widows improve customer response with analytics | GO Digital | Scoop.it
Tryg Insurance uses Portrait, and Scottish Widows Oracle CRM on demand to better analyse customer behaviour, reduce churn, and increase revenue
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Data Vault Modeling & Methodology - Next Evolution of Business Intelligence and #datavault

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What "Integrated Marketing" Really Means

What "Integrated Marketing" Really Means | GO Digital | Scoop.it
Last week in Boston I presented to the DemandCon conference on Integrated Marketing, which was part of a broader set of conferences operating under the banner of “Data Driven Business Week.” I made
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From CRM to Customer Experience Management (CEM)

From CRM to Customer Experience Management (CEM) | GO Digital | Scoop.it
Customer experience management (CEM) is not just repackaged CRM. CEM marks a shift from internal customer management to external customer engagement.
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Skandia choisit les solutions de fidélisation et d’analytique client de Pitney Bowes | Pitney Bowes Media Room

Les solutions Portrait de Pitney Bowes permettront à Skandia d'intégrer, d'automatiser, d'analyser et de personnaliser sa stratégie multicanale d'engagement client.
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