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Everything digital and mobile phone related. I'm a Digital Communications Supervisor at the City of Calgary and these are articles of interest to my day-to-day work!
Curated by Jody_COC
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Don’t Prioritize Efficiency Over Expectations

Don’t Prioritize Efficiency Over Expectations | Go Digital-Mobile | Scoop.it
Features meant to increase efficiency by reducing steps can hurt users if they do not conform to existing mental models and expectations.
Jody_COC's insight:

In a simplified equation: IC = P + M (interaction cost = physical + mental effort). It's not worth reducing P by a small amount if the corresponding M becomes much larger.

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Change Blindness: Why People Don’t See What Designers Expect

Change Blindness: Why People Don’t See What Designers Expect | Go Digital-Mobile | Scoop.it
People often overlook new visual details added to an existing image. This affects the usability of many design elements, from error messages to navigation.
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New Yahoo Mobile Development Suite Seduces App Makers With Analytics ... - TechCrunch

New Yahoo Mobile Development Suite Seduces App Makers With Analytics ... - TechCrunch | Go Digital-Mobile | Scoop.it
Today at Yahoo's first mobile developer conference, the tech giant unveiled its new Yahoo Mobile Development Suite that combines Yahoo App Publishing for..
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Online Advertising Fraud: What You Should Know about Digital Bots - Marketing Digest

Online Advertising Fraud: What You Should Know about Digital Bots - Marketing Digest | Go Digital-Mobile | Scoop.it
According to ANA and White Ops, the prevalence of online ad fraud will translate to $6.3 billion in ad revenue losses worldwide in 2015.
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10 Tips for Great Hybrid Meetings - Successful Meetings

10 Tips for Great Hybrid Meetings - Successful Meetings | Go Digital-Mobile | Scoop.it
How to integrate the best aspects of technology with live events.
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Web Trend of the Year: On-Demand Everything

Web Trend of the Year: On-Demand Everything | Go Digital-Mobile | Scoop.it
People want what they want, when they want it. Here's how smart companies can do this--and keep customers happy.
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How to Get Search Traffic from Google’s Knowledge Graph

How to Get Search Traffic from Google’s Knowledge Graph | Go Digital-Mobile | Scoop.it
When Google rolled out the Knowledge Graph on May 16, 2012, it caused quite a stir in the search community. According to the reports at the time, Google too
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12 Small Business Tools for Smooth Sailing in 2015 - Huffington Post

12 Small Business Tools for Smooth Sailing in 2015 - Huffington Post | Go Digital-Mobile | Scoop.it
The big news were, of course, LinkedIn Pulse going public, allowing the millions of networks users to express their voices freely, connect with each other, and learn from each other....
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7 Ways to Beat the Facebook Newsfeed Algorithm

7 Ways to Beat the Facebook Newsfeed Algorithm | Go Digital-Mobile | Scoop.it
Have changes to the Facebook newsfeed got you concerned? Then go back to the basics! Here are 7 fundamental tips to use to increase engagement on your page.
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How Digital Communication Is Changing Health Care Delivery (Infographic)

How Digital Communication Is Changing Health Care Delivery (Infographic) | Go Digital-Mobile | Scoop.it
Digital technologies present huge opportunities for almost every industry. Healthcare is no exception.
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Guy Kawasaki's 7 tips for better social media storytelling - Financial Post

Guy Kawasaki's 7 tips for better social media storytelling - Financial Post | Go Digital-Mobile | Scoop.it
How do you tell better stories online? Silicon Valley guru Guy Kawasaki has 7 tips that will help you build awareness and customer engagement
Jody_COC's insight:

Kawasaki: "If you share good stuff, people will re-share it, and you’ll get more interaction and more followers. Everything else is optimization."

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5 Things You Need to Know About Social Media & SEO

5 Things You Need to Know About Social Media & SEO | Go Digital-Mobile | Scoop.it
For this article I decided to dive deeper into what Cutts’ statement meant for the relationship between social and SEO and learn how SEO-focused marketers are thinking about social media now that social signals are out of the picture, at least for...
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Five User Experience Lessons from Tom Hanks | UX Magazine

Five User Experience Lessons from Tom Hanks | UX Magazine | Go Digital-Mobile | Scoop.it
RT @uxmag: @OutrageousMechs + Tom Hanks (http://t.co/82LXYrsFvJ), Johnny Depp ( http://t.co/NUo7TojHkG), and Tom Cruise (http://t.co/aaGflY…;
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How Lewis Carroll’s Rules of Letter-Writing Can Make Email More Civil and Digital Communication Kinder

How Lewis Carroll’s Rules of Letter-Writing Can Make Email More Civil and Digital Communication Kinder | Go Digital-Mobile | Scoop.it
"If your friend makes a severe remark, either leave it unnoticed, or make your reply distinctly less severe." I have a friend who writes
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Why digital natives prefer reading in print. Yes, you read that right.

Why digital natives prefer reading in print. Yes, you read that right. | Go Digital-Mobile | Scoop.it
Textbook makers, bookstore owners and college student surveys all find a preference for old-fashioned print.
Jody_COC's insight:

“I like the feeling of it,” Schembari said, reading under natural light in a campus atrium, his smartphone next to him. “I like holding it. It’s not going off. It’s not making sounds.”

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NY Times (NYT) Hinges on Digital Advertising for Growth - Zacks.com

NY Times (NYT) Hinges on Digital Advertising for Growth - Zacks.com | Go Digital-Mobile | Scoop.it
In an effort to augment market share and improve revenue, The New York Times Company (NYT) is focusing more on its online activities and enhancing its line of digital products and services.
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Developing swim safe app - New Zealand Herald

Developing swim safe app - New Zealand Herald | Go Digital-Mobile | Scoop.it
Otumoetai College students Frano Gabric, Lachlan Farron and Hayden Christie made a presentation last Friday on the progress they had made in learning how to research and market their - Bay of Plenty Times...
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The Fold Manifesto: Why the Page Fold Still Matters

The Fold Manifesto: Why the Page Fold Still Matters | Go Digital-Mobile | Scoop.it
What appears at the top of the page vs. what’s hidden will always influence the user experience—regardless of screen size.
Jody_COC's insight:

"When users fail to see information of value, they stop scrolling. In usability testing, the occasional user does a “lay of the land” scroll to get a sense of what’s on a page before engaging, but this is far from standard behavior.Users scroll when there is reason to.


The fold will always matter because scrolling is an extra action that users need to take to access content."

 

Respect your user. It's not that you can't have content below the fold, but it's important to recognize this is extra work for them so make it easy to understand why it is worth the extra effort to scroll.

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How the Google Knowledge Graph Is Growing to Change Search As We Know It

How the Google Knowledge Graph Is Growing to Change Search As We Know It | Go Digital-Mobile | Scoop.it
The search world is always on the move, but it wasn’t until the introduction of the Knowledge Graph a couple of years ago that search marketers really started questioning whether conventional SEO practices were feasible in the long-term.
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Online Political Ads Have Been Slow to Catch On as TV Reigns - New York Times

Online Political Ads Have Been Slow to Catch On as TV Reigns - New York Times | Go Digital-Mobile | Scoop.it
Digital advertising is a work in progress, because targeting voters with online ads is complicated.
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Fixing online advertising: How to beat bots, scammers ... and the invisibility problem

Fixing online advertising: How to beat bots, scammers ... and the invisibility problem | Go Digital-Mobile | Scoop.it
What do we know about online ad viewability? Enough to know that it's a significant problem. We know that the American Association of Advertising Agencies (4A's), the IAB, and the advertisers thems...
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Top 10 WordPress Facebook Plugins

Top 10 WordPress Facebook Plugins | Go Digital-Mobile | Scoop.it
Facebook the most important social site today. Check out these great WordPress Facebook plugins which will help you integrate Facebook into your website.
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Taking the grunt work out of Web development - MIT News

Taking the grunt work out of Web development - MIT News | Go Digital-Mobile | Scoop.it
New programming language automatically coordinates interactions between Web page components.
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A Link is a Promise

A Link is a Promise | Go Digital-Mobile | Scoop.it
The words in a link label make a strong suggestion about the page that is being linked to. The destination page should fulfill what the anchor text promises.
Jody_COC's insight:

"Any broken promise, large or small, chips away at trust and credibility. The words in a link label make a strong suggestion about the page that is being linked to. The destination page should fulfill what the anchor text promises."

 
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