For this article I decided to dive deeper into what Cutts’ statement meant for the relationship between social and SEO and learn how SEO-focused marketers are thinking about social media now that social signals are out of the picture, at least for...
Otumoetai College students Frano Gabric, Lachlan Farron and Hayden Christie made a presentation last Friday on the progress they had made in learning how to research and market their - Bay of Plenty Times...
What appears at the top of the page vs. what’s hidden will always influence the user experience—regardless of screen size.
"When users fail to see information of value, they stop scrolling. In usability testing, the occasional user does a “lay of the land” scroll to get a sense of what’s on a page before engaging, but this is far from standard behavior.Users scroll when there is reason to.
The fold will always matter because scrolling is an extra action that users need to take to access content."
Respect your user. It's not that you can't have content below the fold, but it's important to recognize this is extra work for them so make it easy to understand why it is worth the extra effort to scroll.
The search world is always on the move, but it wasn’t until the introduction of the Knowledge Graph a couple of years ago that search marketers really started questioning whether conventional SEO practices were feasible in the long-term.
The words in a link label make a strong suggestion about the page that is being linked to. The destination page should fulfill what the anchor text promises.
"Any broken promise, large or small, chips away at trust and credibility. The words in a link label make a strong suggestion about the page that is being linked to. The destination page should fulfill what the anchor text promises."
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.