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Go Digital-Mobile
Everything digital and mobile phone related. I'm a Digital Communications Supervisor at the City of Calgary and these are articles of interest to my day-to-day work!
Curated by Jody_COC
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Gamification of UX Research | Newsletter from Human Factors International

Gamification of UX Research | Newsletter from  Human Factors International | Go Digital-Mobile | Scoop.it
Researchers in Belgium created a board game loosely based on The Game of Life for participants to play as part of their UX research.
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Headings Are Pick-Up Lines: 5 Tips for Writing Headlines That Convert

Attractive headlines and titles are critical in getting you noticed and making the right first impression.
Jody_COC's insight:

"The one place worth practicing being concise is in headlines. Spend time editing headlines to cut unnecessary words and tangled messages. Shorter headlines require less cognitive effort. And  longwinded headlines don’t scale well to variable container sizes: they have a higher chance of being truncated when displayed on small mobile screens, for instance." 


Headings are often also automatically loaded into tweets for sharing on social media - so keep them short!

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Iterative Testing Decreased Mozilla Support Calls By 70%

Iterative Testing Decreased Mozilla Support Calls By 70% | Go Digital-Mobile | Scoop.it
User research with data mining and paper prototyping quickly led to measurable success for one of the busiest support websites in the world.
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How to Integrate SEO Elements to Move Beyond Responsive Design - Business 2 Community

How to Integrate SEO Elements to Move Beyond Responsive Design - Business 2 Community | Go Digital-Mobile | Scoop.it
Since mobile search surpassed desktop earlier this year, digital marketing experts have been putting a LOT of effort into mobile optimization. In fact, a single search for ‘mobile-friendliness’ o…
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Trolling in New Zealand could lead to a hefty fine under new cyberbulling law - Digital Spy UK

Trolling in New Zealand could lead to a hefty fine under new cyberbulling law - Digital Spy UK | Go Digital-Mobile | Scoop.it
Those found guilty of sending "harmful digital communication" will be fined $50,000NZ (£21,500).
Jody_COC's insight:

"The bill sets out ten communication principles to guide the court and the Approved Agency in assessing whether a digital communication has caused or is likely to cause someone harm," the bill reads.


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Site Redesigns Feed Native Opportunities | AdExchanger

Site Redesigns Feed Native Opportunities | AdExchanger | Go Digital-Mobile | Scoop.it
The IAB’s native advertising working group is building out recommendations that specifically address the promulgation of feeds.
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A Checklist for Designing Mobile Input Fields

A Checklist for Designing Mobile Input Fields | Go Digital-Mobile | Scoop.it
When you design an input field for use on mobile devices, check whether it satisfies this list of 14 usability requirements.
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Five User Experience Lessons from Tom Hanks | UX Magazine

Five User Experience Lessons from Tom Hanks | UX Magazine | Go Digital-Mobile | Scoop.it
RT @uxmag: @OutrageousMechs + Tom Hanks (http://t.co/82LXYrsFvJ), Johnny Depp ( http://t.co/NUo7TojHkG), and Tom Cruise (http://t.co/aaGflY…;
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How Lewis Carroll’s Rules of Letter-Writing Can Make Email More Civil and Digital Communication Kinder

How Lewis Carroll’s Rules of Letter-Writing Can Make Email More Civil and Digital Communication Kinder | Go Digital-Mobile | Scoop.it
"If your friend makes a severe remark, either leave it unnoticed, or make your reply distinctly less severe." I have a friend who writes
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Why digital natives prefer reading in print. Yes, you read that right.

Why digital natives prefer reading in print. Yes, you read that right. | Go Digital-Mobile | Scoop.it
Textbook makers, bookstore owners and college student surveys all find a preference for old-fashioned print.
Jody_COC's insight:

“I like the feeling of it,” Schembari said, reading under natural light in a campus atrium, his smartphone next to him. “I like holding it. It’s not going off. It’s not making sounds.”

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NY Times (NYT) Hinges on Digital Advertising for Growth - Zacks.com

NY Times (NYT) Hinges on Digital Advertising for Growth - Zacks.com | Go Digital-Mobile | Scoop.it
In an effort to augment market share and improve revenue, The New York Times Company (NYT) is focusing more on its online activities and enhancing its line of digital products and services.
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Developing swim safe app - New Zealand Herald

Developing swim safe app - New Zealand Herald | Go Digital-Mobile | Scoop.it
Otumoetai College students Frano Gabric, Lachlan Farron and Hayden Christie made a presentation last Friday on the progress they had made in learning how to research and market their - Bay of Plenty Times...
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Apple and Facebook Put Lesser-Known Factual on the Map

Apple and Facebook Put Lesser-Known Factual on the Map | Go Digital-Mobile | Scoop.it
Apple and Facebook are ready to put a lesser-known location-data firm on the map.
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From SEO To SXO: Search Experience Optimization

From SEO To SXO: Search Experience Optimization | Go Digital-Mobile | Scoop.it
When it comes to search engine optimization, columnist Mark Munroe suggests you need to think beyond your website.
Jody_COC's insight:

Views and visits are meaningless, if the user leaves your site without answers!

 

"The role of a successful SEO has broadened, and it demands that we understand and solve our visitors’ problems. It’s a huge challenge for SEOs, as we need to broaden our skill set and inject ourselves into different organizations. However, this is much more interesting and rewarding compared to link building."

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With Online Ads, “Viewable” Means Different Things to Different People - CMO ... - Wall Street Journal (blog)

With Online Ads, “Viewable” Means Different Things to Different People - CMO ... - Wall Street Journal (blog) | Go Digital-Mobile | Scoop.it
A major shift is underway in the online advertising industry. Marketers are aggressively challenging media companies to prove the ads they sell are "viewable". The problem is, nobody can seem to agree what "viewable" actually means.
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Accessibility, usability and SEO go hand in hand

Accessibility, usability and SEO go hand in hand | Go Digital-Mobile | Scoop.it
David Carralon is a marketing professional based in Paris. He currently works as the Head of International SEO for Career Builder.
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5 SEO Myths That Should Be Forgotten In 2015 - Business 2 Community

5 SEO Myths That Should Be Forgotten In 2015 - Business 2 Community | Go Digital-Mobile | Scoop.it
Google has changed the rules of the game, so let’s stop worrying about SEO. Content is king. So if SEO (search engine optimization) is dead, so why do we even bother talking about this issue? These…
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Google Trends Now Tracking YouTube & Google News To Identify Trending Topics In Real-Time

Google Trends Now Tracking YouTube & Google News To Identify Trending Topics In Real-Time | Go Digital-Mobile | Scoop.it
In its biggest expansion since 2012, Google trends rolled out a number of new updates today, including real-time data and a redesigned homepage.
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Internet of Things Data Could Fuel Ad Targeting

Internet of Things Data Could Fuel Ad Targeting | Go Digital-Mobile | Scoop.it
The Internet of Things has promised to turn our everyday interactions with stuff into data for logistical and marketing applications.
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Don’t Prioritize Efficiency Over Expectations

Don’t Prioritize Efficiency Over Expectations | Go Digital-Mobile | Scoop.it
Features meant to increase efficiency by reducing steps can hurt users if they do not conform to existing mental models and expectations.
Jody_COC's insight:

In a simplified equation: IC = P + M (interaction cost = physical + mental effort). It's not worth reducing P by a small amount if the corresponding M becomes much larger.

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Change Blindness: Why People Don’t See What Designers Expect

Change Blindness: Why People Don’t See What Designers Expect | Go Digital-Mobile | Scoop.it
People often overlook new visual details added to an existing image. This affects the usability of many design elements, from error messages to navigation.
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New Yahoo Mobile Development Suite Seduces App Makers With Analytics ... - TechCrunch

New Yahoo Mobile Development Suite Seduces App Makers With Analytics ... - TechCrunch | Go Digital-Mobile | Scoop.it
Today at Yahoo's first mobile developer conference, the tech giant unveiled its new Yahoo Mobile Development Suite that combines Yahoo App Publishing for..
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Online Advertising Fraud: What You Should Know about Digital Bots - Marketing Digest

Online Advertising Fraud: What You Should Know about Digital Bots - Marketing Digest | Go Digital-Mobile | Scoop.it
According to ANA and White Ops, the prevalence of online ad fraud will translate to $6.3 billion in ad revenue losses worldwide in 2015.
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