With CTR rates declining publishers are scrambling to milk display ads as much as they can. We know you can relate. Ads just keep popping out of nowhere.
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Everything digital. I'm a Digital Communications Supervisor at the City of Calgary and these are articles of interest to my day-to-day work!
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Jody_COC
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The use of personal data by digital advertisers is much different than that of the NSA. The digital advertising ecosystem powers the Internet (i.e. we're getting some value in return from being targeted), and the data is ...
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And some interesting perspective here...? Delete the scoop?
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Gabe Zichermann, chair of the Gamification Summit, tells why games will remake employee learning and boost performance.
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Here's why gaming is worth the time and expense... Delete the scoop?
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Visual gimmicks, unwanted music and video, navigation horrors—all these will chase away visitors. Here’s what to ditch so you can serve your audience properly.
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Ironically, I had to close a pop-up ad before reading this article. Another annoying website feature to avoid. I'm talking to you, Ragan. Delete the scoop?
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So, you think that the Mobile Revolution is complete and the battle between smartphones and PCs is all but won? Via Brian Yanish - MarketingHits.com Delete the scoop?
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Most of its Web-based products are free, funded by Google's highly integrated online advertising platforms AdWords and AdSense. Google promotes the idea that advertising should be highly targeted and relevant to users ...
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Telegraph.co.uk Yahoo jumps further into social media marketing InternetRetailer.com But the deal raises the question of how Yahoo will be able to turn Tumblr's followers, who now see little advertising on Tumblr.com, into a base for generating...
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Tumblr has remained an oasis of advertising-free space...but is that about to change? Delete the scoop?
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Business 2 Community Google jumpstarts Glass development with apps form Twitter, Facebook and ...
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This article looks at some key issues related to gamification and why so many outside the game design community seem to be missing the point.
Jody_COC's insight:
So true:
..."story comes first. With story comes characters. Game mechanics allow us to engage with the characters to work through the stories interactively. Game mechanics alone don’t make something boring more interesting. Gamification has become the new lipstick on the pit bull." Delete the scoop?
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A new mobile application from the Virginia Department of Emergency Management should enable citizens to better prepare for the unexpected.
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Opportunity here for the City of Calgary?
"...the app had been downloaded more than 5,600 times, and Spieldenner expects that number to grow the same way the VDEM’s website traffic does prior to or during an emergency. During a relatively quiet month, the department’s website gets about 25,000 visitors, but that number can balloon as high as 150,000 during an emergency or significant event." Delete the scoop?
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Globe and Mail
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"The funds are coming from offline or traditional ad budgets, with 48 per cent moving away from TV this year. According to the study, nearly three-quarters (70 per cent) of brand marketers plan to increase their use of social media in 2013, followed closely by mobile advertising (69 per cent) and video advertising (64 per cent)." Delete the scoop?
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Texting is not a blight on language, says John McWhorter in today’s talk. Instead, he looks at it as a major communication innovation.
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Rethink everything: Today, it's texting.. Delete the scoop?
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World Bank Economy View the factors that influence a country’s economic activity and the global economy, from aid to external debt. CLASSIFICATION OF ECONOMIES Understand how the World Bank catego...
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Cool. Delete the scoop?
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How data mining uproar could impact targeted ads Delete the scoop?
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The president of the Entertainment Software Association of Canada (ESAC), Jayson Hilchie, recently announced that the Canadian video game industry's 329 studios are a critical component of Canada's digital economy and actually contributed an...
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The digital economy is bigger than you think. Delete the scoop?
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Apple continues to rule the roost when it comes to mobile ad share, according to UK-based ad firm Adfonic, but Samsung is winning a small victory in terms of seeing higher engagement for ads displayed on its smartphones, with better...
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Android users more engaged? "...advertisers still have a far greater reach on iOS in terms of getting their ads in front of users, but on Samsung devices, users seem to be far more willing to click those ads, which means displaying them is that much more likely to result in a successful conversion." Delete the scoop?
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Tumblr Brings More Ads To Users' Dashboards, Rearranges Buttons & Teens ...
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And here it comes...so quickly. Despair. Delete the scoop?
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Users aged 65 and older are 43% slower at using websites than users aged 21–55. This is an improvement over previous studies, but designs must change to better accommodate aging users.
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"Time takes its toll as we get older. It will happen to you, too, which is one reason—besides business gains—that everybody should care about designing for seniors." Delete the scoop?
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Online Advertising: The Era Of Lowered Expectations MediaPost Communications The truth of the matter is that while audiences will continue to shift their consumption from TV to Web, it might be a case of "too much, still." There's absolutely no... Delete the scoop?
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Pulse 2.0 Google eases Android app development with a new IDE PCWorld Google has introduced an IDE (integrated developer environment) aimed at easing development of Android apps.
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Make Gamification Work In Your Business Lifehacker Australia Gartner analyst Brian Burke is a firm believer in the potential of gamification, but says that the vast majority of efforts to use the technique in workplace environments fail.
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The fast evolution of the mobile industry privacy concerns have been, in some cases, overlooked by app developers and technology companies.
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Given the fast evolution of the mobile industry app developers must remain vigilant when it comes to protecting user privacy. Users should also be aware of what personal information they are disclosing and providing when downloading and using apps and how this information is being used and distributed. To assist users with privacy protection, the Office of the Privacy Commissioner of Canada has come out with its own mobile app that provides users with ten steps to assist them in protecting their privacy on their mobile devices. The app is called “myPRIVACYapp”. Delete the scoop?
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The first mobile phone call was made in 1973 on a 2.5-pound "brick," but the future of mobile technology could allow for "telepathic" communications. Delete the scoop?
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Retailers continue to invest in new ways to engage with customers as well as employees. Businesses spent $100 million on gamification in 2010. That total is estimated to reach $2.8 billion by 2016. Delete the scoop?
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Display ads are so painful.