The words in a link label make a strong suggestion about the page that is being linked to. The destination page should fulfill what the anchor text promises.
"Any broken promise, large or small, chips away at trust and credibility. The words in a link label make a strong suggestion about the page that is being linked to. The destination page should fulfill what the anchor text promises."
If you hang around long enough in trendy business circles, you are likely to hear multiple references to "Big Data" and the "Semantic Web". These are just the latest in a long line of?tech buzzwords banded about liberally but rarely understood.
Sun Life Financial sees positive returns from gamification programme Finextra Nadia Darwish , vice president of market development for Sun Life Financial's Group Retirement Services, says: "Gamification was the right choice for us because it...
UX teams are responsible for creating desirable experiences for users. Yet many organizations fail to include users in the development process.
Worth reading just to be reminded of this...
"Common methodology mistakes:
Asking the wrong people for feedback: Your stakeholders and colleagues are not real users. They are not representative of your target audience. Involve the correct users in the design process, rather than having internal colleagues be participants, as they tend to be too close to the design to provide honest and accurate data.
Leading the witness: It’s natural for inexperienced facilitators to bias the study with leading questions and draw erroneous conclusions. Usability testing produces much more valid information when conducted by someone who understands the science of behavioral research.
Applying the wrong research method: User testing can mean different things to different people. It could include methods such as surveys, focus groups, A/B testing, usability testing, and so on. The method you choose depends on the questions you have and the stage of development. A survey is often appropriate for collecting opinion-based data, but not for interaction. Applying the wrong method can yield erroneous conclusions."
Enterprise App Development: A Better Approach InformationWeek Developing applications is only half the battle. Managing them is the other half. This includes things like application testing, rollout, and lifecycle management.
For this article I decided to dive deeper into what Cutts’ statement meant for the relationship between social and SEO and learn how SEO-focused marketers are thinking about social media now that social signals are out of the picture, at least for...
How Effective Is Online Advertising (Infographic) Business 2 Community Conversion optimization company Invesp has released a new infographic on the effectiveness of online advertising according to which only 8% of internet users account for 85% of...
The serious business of gamification The Globe and Mail If you're interested in changing behaviour in your workplace, helping employees or customers to develop new skills, or spurring innovation, you may want to consider the approach known as...
"...the biggest challenge facing companies is to understand the limitations as well as the opportunities of gamification. “A lot of organizations are pursuing opportunities that are unlikely to be successful with gamification,” he said. Faced with a problem, they throw some points at it and hope a solution will materialize. But you need to figure out how a point system might work, how to employ collaboration, and whether what you are designing can hold for the long term as well as short term."