|Scooped by GM Group 3|
General overview project
1/ Precisely describe the studied case of organizational change : what did it consist in : scope, object, time horizon ? How was it implemented? What were the (negative & positive) results?
After some brainstorming with the our group we decided to choose General Motors as the company we were going to investigate. We did some research and we found a few reasons why we could use this company as an example for our “scoop.it!”.
We decided to examinate the General Motors Bankruptcy and organizational changes of GM. We were not limited to one major change but a combination of different changes who are related to each other in a complex way.
Related to the bankruptcy we found out the highly controversial US government “bailout”. This bailout was not limited to the US government but also EU governments provided loans. Today the bankruptcy is under investigation after ignition defect.
For the organizational changes we saw that those changes have influences in several management areas, such as: Marketing, production, R&D, finance. We tried to find out how they adapted on those changes and which strategies they implemented.
We tried to find information that gave a general overview of our chosen topic. We tried to diversify our post by searching for articles, audiofiles and videofragments.
The reason why this company is suitable for our scoop.it, is because there is a lot of digital media available. But one of the negative points were that, we quickly noticed that a lot of information we found was not that useful for our topic because of the quality of the articles. Due to the complexity and number of changes, there was an opportunity for analysis of the links between different changes. Through using scoop.it, these complex changes could be visually linked and the platform provides an opportunity for easily conveying the nature of the case.
Positive and negative results?
The main positive results is that we learnt more about the changes of General Motors. How different people can have a other influence in a company in which they reach their goals and objectives.It was difficult to link the different changes, due to the complexity of the changes our chosen company had to face.