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Generation Y and Online Advertising: Perceptions and Preferences of Social Media Networking Sites by Bellarmine Ezumah :: SSRN

Generation Y and Online Advertising: Perceptions and Preferences of Social Media Networking Sites by Bellarmine Ezumah :: SSRN | Globall Share | Scoop.it

Abstract:      Because most people consider advertising an irritant and a distraction and would avoid it should there be an alternative, advertising agencies strive to utilize the interactive, demassifying, and asynchronous qualities of newer technologies to create an appealing advertisement. The current study investigates whether college students’ attitudes toward advertising on traditional media are different when online advertising is used, especially on Social Media Networking Sites (SMNSs). Employing the concept of reciprocity (of replicating offline attitudes online) and the flow theory that relates one’s concentration on an activity and its impact on other occurrences happening around him or her, 287 college students responded to a questionnaire on their perceptions of online advertising, their preferred SMNS, and the SMNS on which they would consider viewing an advertising message. The results showed that 57.8% of the participants avoid online advertising at all costs, which is similar to their offline perception of advertising. Some 42.2% reported that they may consider viewing online advertising if the attributes of relevance, interest, creativity, and interactivity are present, as in viral advertisement. In addition, among the four SMNSs reviewed — Facebook, MySpace, Twitter, and LinkedIn — a majority of students indicated that Facebook is their preferred site for online advertising because it allows for creativity and they consider those messages credible, especially if their Facebook friends tagged, liked, or shared the advertisement.

 

To read the rest of the article, you can download a FREE copy (but you might need to complete a form) from: http://papers.ssrn.com/sol3/papers.cfm?abstract_id=2256434&download=yes

 

 

Number of Pages in PDF File: 17

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Social Selling: Using Social Media For Better B2B Networking

Social Selling: Using Social Media For Better B2B Networking | Globall Share | Scoop.it
Social media is the new phone and B2B sales teams can help themselves by learning how to use it to network, discover leads and move prospects down the funnel.
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Mike Ellsworth's curator insight, April 29, 2013 7:11 PM

Quick and to the point, this article lays out several areas to focus on to start using social selling:

 

Creating a Sense of AttachmentCreating TOMPCreating a Social Sales Force

Via Osmosis Leon

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GlobAllShare: get your own shares free!

Welcome to the world of the future Internet-society. http://tinyurl.com/cwusglc Come and get familiar with the world of social networking websites of the fut...
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On how event size and interactivity affect social networks

On how event size and interactivity affect social networks | Globall Share | Scoop.it

Participating in social events or activities in the physical world is an important way for us to make new friends and build social networks. We aim to explore the role of event size and interactivity in affecting social networking behaviors. In this paper, we obtained data from an event-based social network site and conducted a quantitative analysis that reveals a relationship between online following behavior and characteristics of real-world events. We also employ behavior setting theory, social role theory, and user interview data to help us understand the quantitative results. Our finding that small events on average promote more new connections between individuals than large events has important implications for event organizers, event participants, and social media designers.

 

To read the rest of the article, you can download a FREE pdf copy from:

http://bit.ly/17ysFPm

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12 Strange But Popular Social Networking Sites [Infographic]

12 Strange But Popular Social Networking Sites [Infographic] | Globall Share | Scoop.it

If you think the Internet only offers popular social networking sites like Facebook & Twitter then you should have a look at this intriguing infographic.

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Facebook Restricts Path From Inviting And Finding Friends On The Social Network - AppAdvice

Facebook Restricts Path From Inviting And Finding Friends On The Social Network - AppAdvice | Globall Share | Scoop.it
Cult of Mac Facebook Restricts Path From Inviting And Finding Friends On The Social Network AppAdvice Facebook has apparently blocked the virtual path that enabled Path to allow its users to invite and find friends on the largest social network on...
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The Best Social Networks for Private People

The Best Social Networks for Private People | Globall Share | Scoop.it
We find the best social networks to use if you're not a social networking butterfly.

Via TechinBiz
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Suddenly, Google Plus Is Outpacing Twitter To Become The World's Second Largest Social Network

Suddenly, Google Plus Is Outpacing Twitter To Become The World's Second Largest Social Network | Globall Share | Scoop.it

When Google launched its social networking service, Google Plus, during the summer of 2011, tens of millions of people clamoured to sign up for an account. But within months, critics had panned the new service, pointing to user pages bereft of meaningful content and exchanges. They said the new social site just wasn't, well, social. It seemed as though Facebook had cornered the market -- Google was too late to the party.

 

Perhaps not.

 

According to data released this week by Internet analytics firm GlobalWebIndex, Google Plus is racking up large numbers of new users and continues to outpace Twitter as the world's number two social network, behind perennial titan Facebook. The reasons behind Google Plus's growth -- it now can boast 359 million active users, up 33 percent from 269 million users at the end of June 2012, according to GlobalWebIndex -- are complex and tied to Google's effort to build a connecting layer across all its services, including search, YouTube, maps and other products. Log into one, and you've logged into the lot....


Via Jeff Domansky
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MTD's curator insight, May 2, 2013 7:57 AM

Google Plus is beginning to overtake Twitter. Why? Well, they're horses for courses. For micro-communications and riffing, there's no question that Twitter fits the behaviour of people perfectly. But for focus, more intimate sharing, discussion and depth - real socialisation, rather than intermittent chatting - Google Plus is far more effective. 

 

The real question is: what kind of conversation is more rewarding - and what do people and businesses respond to in the form of brand identification, purchasing and loyalty? 

 

There is room for both. We need both short-term and longer-term communications and understanding. As to which is more useful? As with any argument the best idea is that they reinforce each other.

Jeff Domansky's comment, May 2, 2013 1:00 PM
Hi Min,there's no question that Google+ is growing but it's important to pick the best channel for business and personal use. We should never feel we have to be everywhere when it comes to social media. Appreciated your comment.
Jeff Domansky's comment, May 2, 2013 1:01 PM
MTD, I'm with you on the synergy between social media channels. Integration always works well as long as you choose the right channels for the right strategy. Great comment, thanks.
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Social Media Revolution

Social Media Revolution (Original) This video was produced in 2009 based on the book Socialnomics by Erik Qualman. There have been two newer versions since t...
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The Enquirer :: Paedophile who used social networking to groom teenage girls jailed for nine years

The Enquirer :: Paedophile who used social networking to groom teenage girls jailed for nine years | Globall Share | Scoop.it

Paedophile who used social networking to groom teenage girls jailed for nine years

A 28-year-old man who used a teenage social networking website to groom two girls aged 14 and 15 has been jailed for nine years.


Benjamin Spratt, 28, of Laurel Grove, Chelmsford pleaded guilty on Tuesday, 26 March to four counts of inciting a child to engage in sexual activity, two counts of sexual activity with a child and two counts of digital and oral penetration of a 14-year-old female at Croydon Crown Court.
He was sentenced on Thursday, 25 April at the same court.
Spratt, a licensed taxi driver, (pictured) was arrested in November 2011 at his home address in Chelmsford.
During September and October of 2011, he used the website MYLOL to approach young girls. The website is designed for teenagers to interact with each other.
While on the Internet used his experience as a DJ to build up a rapport with teenage girls he met on the website to further his relationship with possible victims.
After meeting his 14-year-old victim online, he travelled to her at her home in southeast London to sexually abuse her.
He then turned up at her school two days later and she told her teachers that he was outside. The school called police but he had left before they arrived.
Spratt was arrested and questioned by officers from Sapphire. On further examination of his computer, officers discovered he had been in contact with numerous young girls.
Officers tracked down a 15-year-old girl who told them that Spratt convinced her to engage in sexual activity online while he performed a sex act on himself.
Spratt was also placed on the sex offenders register for life and given a Sexual Offences Prevention Order for five years.
He was also banned from using the internet to talk with children, communicate with any female under 16 without supervision and to allow the police to examine any device with either internet or digital image storage.
Detective Constable John Daly of the MPS Sapphire Command said: "Benjamin Spratt is a predatory paedophile who has targeted a vulnerable young girl to satisfy his own sexual needs.
"The MPS is dedicated to protecting the public from sexual predators and encouraging victims to come forward. They will be fully supported by specially trained officers."
Detective Inspector Keith Ward of the MPS Sapphire Command said: "The victim was targeted, groomed and exploited by Spratt.

"This crime again shows how the internet and social media can be used by paedophiles to snare their victims. This conviction will provide reassurance that we will relentlessly pursue those who commit these dreadful crimes against children."

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What does your profile really say about you?: privacy warning systems and self-disclosure in online social network spaces

What does your profile really say about you?: privacy warning systems and self-disclosure in online social network spaces | Globall Share | Scoop.it

This paper reports current progress on the design and initial evaluation of an innovative privacy feedback system aimed to provide social network users with tailor-made feedback about their identity exposure online. Preliminary results suggest our feedback system, based on a research driven model of identity, appears to reduce the amount of information individuals disclose about themselves in social network spaces. We discuss the impact of our feedback system on the way individuals share information online, as well as suggestions for a more fine-grained evaluation and future development of this feedback system.

 

To read the rest of the article, you can download a FREE pdf copy from http://bit.ly/ZAIvaH

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Social Media: the next generation of upstart apps gunning for Facebook - The Guardian

Social Media: the next generation of upstart apps gunning for Facebook - The Guardian | Globall Share | Scoop.it
The Guardian
Social Media: the next generation of upstart apps gunning for Facebook
The Guardian
Facebook, the ubiquitous social networking site, is the brightly burning star of Silicon Valley.
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9 of the best Social Networking Channels for your business

9 of the best Social Networking Channels for your business | Globall Share | Scoop.it
In today’s competitive business world, social networking 
has become an effective strategy for helping business
build awareness and grow a wider customer base.

Here is a list of 9 effective so

Via TechinBiz
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How Social Networks Drive Black Unemployment - New York Times (blog)

How Social Networks Drive Black Unemployment - New York Times (blog) | Globall Share | Scoop.it
New York Times (blog)
How Social Networks Drive Black Unemployment
New York Times (blog)
You don't usually need a strong social network to land a low-wage job at a fast-food restaurant or retail store.
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