In this ultimate guide to e-commerce analytics, I will cover the major aspects of web analytics as they apply to the e-commerce space, and I’ll also provide a number of tips and important takeaways for online store owners of every shape and size.
A busy NYC restaurant kept getting bad reviews for slow service, so they hired a firm to investigate. When they compared footage from 2004 to footage from 2014, they made some pretty startling discoveries. So shocking, in fact, that they ranted about it on
Google Analytics’ annotation system allows users to document important items directly in the interface, making it easier to compare and contrast two time periods. I discussed the importance of adding ...
How will Enhanced Ecommerce improve Universal Analytics?
The new Enhanced Ecommerce feature in Google Universal Analytics provides native support for today’s digital shopping experiences. With Enhanced Ecommerce, businesses can immediately gain clear insight into the most important metrics about shopper behavior and conversion: what products are viewed, where they are viewed, when they are added to carts, how the checkout process works and where customers get lost, and even details like payment methods.
Frustrated by your bounce rate? Does it stay stubbornly high at 60% or more? I was frustrated, too — until I realized that Google Analytics doesn’t track bounce rate fairly. A bounce is any visit for which the visitor only looks at one page and does not interact with it. If you’re publishing a blog, […]
While Google Analytics is so widely used, most marketers only scratch the surface when it comes to the reports they use. You can find insights for conversion optimization from lots of different reports & some of the juicier reports are lesser known...
Tweet Tweet As more and more business owners are learning about the benefits of the new version of Google Analytics (referred to as “Universal Analytics”) as well as the utility of Tag Management Systems (made even more popular by the release of the free Google Tag Manager), Peep reached out to me to write an(...)
One of the most important metrics in web analytics is the number of returning visitors to your site. This simple number tells you just how well your site is really doing; after all, it’s easy to get someone to visit your site once. You can run ads, engage on social media, run a great PR [...]
Using Event tracking to measure interaction and conversions on your website is beneficial for getting a better understanding of how your users engage with the content and features of your website in a much more advanced way than standard reports.
Your Google Analytics Post-launch checklist In my last post on using Google Webmaster Tools to audit a site post-launch I showed how after the creation of. Marketing topic(s):Google Analytics Setup. Advice by Vagelis Varfis.
Earlier this week, the Google Analytics team announced the release of Smart Lists, a new remarketing list type that automates list creation and management in Google Analytics. Smart Lists are primarily powered by all that anonymized conversion data that comes from the millions of Google Analytics-enabled sites opted-in to share data with the company. Smart […]