See which analytics tool dominated the Fortune 500 the year before. For several years now, we’ve annually analyzed the tags of Fortune 500 websites to determine what analytics tags are popular among the top brands in the world. This year, we went a step further, counting other marketing tags as well as tag management systems. …
Adidas has extended its supply chain processes and best practices into the marketing funnel. The company is using radio frequency identification technology to track its products from manufacturing facilities to store shelves, and near field communication technology from the shelf out the store door and to consumers' homes. The extended supply chain allows the sports brand to aggregate the data to achieve a more detailed picture of its customers.
We all make mistakes, but the damage might seem irrevocable when accidentally deleting crucial reporting information from Google Analytics. Thanks to feedback from our users, we’re pleased to introduce a new feature to provide a safety net each time you delete a view, property or account from your Google Analytics account: the Trash Can. To get started, navigate to the Administration tab, select an account, and click the Trash Can feature on the left-hand panel. Check off what you want to reclaim, click “Restore,” and voilà! Your view, property or account is now just as it was before you deleted it. Once 35 days pass from the day you originally trashed it, however, you’ll have to say a final goodbye as the data will be removed from the Trash Can and will no longer appear there.
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