Global Ventures
1 view | +0 today
Follow
Your new post is loading...
Your new post is loading...
Rescooped by Nandi Paul Kachapila from Business Brainpower with the Human Touch
Scoop.it!

CEOs’ Passive/Aggressive Approach to Social Media

CEOs’ Passive/Aggressive Approach to Social Media | Global Ventures | Scoop.it

When it comes to Twitter, CEOs would rather lead than read.

They tweet more than they follow.

 

But on blogs, YouTube and Web forums, CEOs engage differently. For those social media forums, CEOs spend less time creating content and more time simply viewing and reading.

 

Examining how CEOs — and other senior management — engage with social media was the focus of a study conducted in April 2012 by the Conference Board and the Rock Center for Corporate Governance at Stanford University. The results were published last October.

 

The study, titled What do Corporate Directors and Senior Managers Know About Social Media found that CEOs are clearly engaged in social media — over 60% of respondents reported using it in some way in their personal life, with over 82% saying that they use it specifically to keep up with activity of friends and acquaintances. For professional and business uses, the overall percentage of CEOs using social media increases to 70.8%, with over 76% using it to keep up with the activities of professional associates and contacts.


Via The Learning Factor
more...
No comment yet.
Rescooped by Nandi Paul Kachapila from iGeneration - 21st Century Education (Pedagogy & Digital Innovation)
Scoop.it!

We don’t need no educator : The role of the teacher in today’s online education - Do you agree? I don't...

We don’t need no educator : The role of the teacher in today’s online education - Do you agree?  I don't... | Global Ventures | Scoop.it
Stephen's Web, the home page of Stephen Downes, with news and information on e-learning, new media, instructional technology, educational design, and related subjects

Via Tom D'Amico (@TDOttawa)
more...
No comment yet.
Rescooped by Nandi Paul Kachapila from The MarTech Digest
Scoop.it!

Enterprise Inbound Marketing Process: Marketing Automation

Enterprise Inbound Marketing Process: Marketing Automation | Global Ventures | Scoop.it
Marketing automation systems perform several vital functions in the enterprise inbound marketing process. They facilitate the publication of content and enable tracking its consumption by visitors, subscribers and leads.

 

Recommended process...

 

We build a strategy and execute a plan that leverages every aspect of marketing automation:

Integrate content marketing, demand generation and lead nurturing strategiesSet criteria for lead scoring based on page and email interactions, form conversions and information provided via formsSet criteria for buy cycle (or lead lifecycle) status based on lead score and/or page interactions and form conversionsCreate workflows that automatically adjust lead score and buy cycle status based on established criteriaCreate workflows that automatically update segmented lists for lead nurturing communication based on buy cycle status and/or lead scoreCreate workflows that automatically notify appropriate sales and marketing stakeholders for campaigns, regions, products and personas when selected lead status thresholds are metManage marketing automation system integration of data with CRM so lead data is synchronized, enabling sales team to quickly follow up on hot leads and maintain updated lists of qualified leads. Also enables closed-loop feedback so unqualified leads are returned to lead nurturing.Comprehensive channel-based and campaign-based KPI measurement and analytics
Via marketingIO
more...
marketingIO's curator insight, February 19, 2013 7:12 AM

We're scooping this for the author's process for building out the initial marketing automation configuration: smart, sensible, and a standard.


  • See the article at smallbusiness.yahoo.com
  • Receive a daily summary of The Marketing Automation Alert directly to your inbox. Subscribe here (your privacy is protected).
  • If you like this scoop, PLEASE share by using the links below.
  • iNeoMarketing merges marketing automation with content marketing for a powerful lead management solution, configured and managed by our knowledgeable, experienced staff.  Contact us
Rescooped by Nandi Paul Kachapila from Peer2Politics
Scoop.it!

50 Open-Source Industrial Machines To Decentralize Wealth

50 Open-Source Industrial Machines To Decentralize Wealth | Global Ventures | Scoop.it

Marcin Jakubowski is a Polish-American, PhD-level scientist who’s leading an effort to build 50 open-source machines––essential items that "allow modern life to exist." These include brick presses, bread ovens, tractors, saws, and cement mixers--all designed with interchangeable, modular components, and meticulously documented for easy sharing amongst a growing international community.


Via jean lievens
more...
No comment yet.
Rescooped by Nandi Paul Kachapila from Business Brainpower with the Human Touch
Scoop.it!

Developing the Global Leader

Developing the Global Leader | Global Ventures | Scoop.it

What skills do today's executives need to develop to become effective global leaders of tomorrow? And how do corporations teach these skills to their own leaders?

"The shift from a country-centric corporation to one that is more global in its outlook will have a radical impact on leadership development," says Professor of Management Practice William George, the former chairman and chief executive officer of Medtronic.


Via The Learning Factor
more...
No comment yet.
Rescooped by Nandi Paul Kachapila from Leadership and Management
Scoop.it!

Empire Avenue

Empire Avenue | Global Ventures | Scoop.it
Social Media Rocket Fuel: Expand, Engage, Evaluate

Via Rami Kantari
more...
Rami Kantari's curator insight, February 18, 2013 1:35 PM
"Human Resources and Recruiting" Index Ranking